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Green Fairy Lights

Fail

Shoppers spend only $16K a year here, so Green Fairy Lights is a Fail.

Flapen Score
40
40 / 100
Ranks 267 of 370 Lighting niches · −7 vs the category median of 47
Market size
£16K/yr57K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
59%top-5 click share · 12 brands · 14 sellers

Flapen Score

Green Fairy Lights against its category

The dotted line is the Lighting average. Past it, Green Fairy Lights is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Fairy Lights 57K times last year and spent an estimated £16K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
4.0%
Market size, estimated
£16Ka year
Peak month
November11.1× the quietest month
Top search term
green fairy lights18K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £2.35 to £21.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.72 that is £672 to £2K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£2.35–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£672–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #222 within String Lights. It carries 822 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
11.0%
Average rank
#222in String Lights
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
822per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Green Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£780£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

  • cshare28%
  • Gcstnn15%
  • Dalugo13%
  • MSC11%
  • iNextStation10%
  • FFZZKJ7%
  • Open — no brand owns it (6 brands, 17%)

Demand

Green Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Green Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green fairy lights18K/yr
  • green led lights10K/yr
  • green lights11K/yr
  • green outdoor lights4K/yr
  • green battery lights3K/yr
  • green christmas lights11K/yr

Reviews and returns

What reviews say buyers love and hate about Green Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.48

Garbage

Water Resistance7%+0.27

Cant comment on outdoor use or waterproof as Im not using them that way

Love

Brightness/Shine/Glow57%+3.29

Perfect, bright led fairy lights

Awesome lights

Value For Money7%+0.27

GREAT value for money

Size-Overall7%+0.27

Perfect length

Advertised Vs Actual Product7%+0.27

These are way better than expected

Assembly/Installation7%+0.27

Easy to install

Return

1.4% Return rate 43% Fixable by listing

Size-Overall23%▁▂▃▁█▁
Functionality-Overall13%▁▁█▁▁▁
Color13%▁▇█▁▁▁
Socket/Port/Plug13%▁▄▁█▁▁
Brightness/Shine/Glow10%▁▂▁▁▁█

FAQ

Common Green Fairy Lights questions

Answered from the same tracked data.