govee permanent outdoor lights
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great157avg incumbent reviews — the moat a new listing must climb
Avg price
Good£112.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£40.41–£228.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Market size
Bad£0£0/yr · 15K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, govee permanent outdoor lights is a £0/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 16/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
govee permanent outdoor lights market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £11K–£28K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #679
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.5%
- Avg brand age
- 19 months
- Avg seller age
- 237 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Govee100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -36.3% search growth over the last 90 days.Top govee permanent outdoor lights search terms
- govee permanent outdoor lights9K/yr
- govee permanent outdoor lights pro3K/yr
- govee permanent outdoor lights 23K/yr
Top govee permanent outdoor lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67
Govee£175.524.7★84 rev
Govee Permanent Outdoor Lights Pro RGBIC Warm Cold White IP67 Waterproof
Govee£228.114.4★29 rev
Govee Outdoor Dots String Lights Smart RGBIC 15m 45 LED IP65 Waterproof
Govee£83.244.5★31 rev
Govee Outdoor LED Strip 10M RGBIC Outdoor Lights IP65 Smart App Control
Govee£40.414.5★368 rev
Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65
Govee£77.724.6★226 rev
Newest
by launch date
Govee Outdoor Fence Wall Light RGBWIC IP65 Smart 4000K White Light 6 Pack
Govee£71.40204 rev
Govee Outdoor Dots String Lights Smart RGBIC 15m 45 LED IP65 Waterproof
Govee£83.2431 rev
Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67
Govee£175.5284 rev
Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65
Govee£77.72226 rev
Govee Permanent Outdoor Lights Pro RGBIC Warm Cold White IP67 Waterproof
Govee£228.1129 rev
Trending
90-day click momentumGovee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65
Govee£77.724.6★
Govee Outdoor LED Strip 10M RGBIC Outdoor Lights IP65 Smart App Control
Govee£40.414.5★
Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67
Govee£175.524.7★
Govee Outdoor Dots String Lights Smart RGBIC 15m 45 LED IP65 Waterproof
Govee£83.244.5★
Govee Outdoor Fence Wall Light RGBWIC IP65 Smart 4000K White Light 6 Pack
Govee£71.404.6★
What buyers say about govee permanent outdoor lights
What buyers praise and complain about, mined from review topics.What buyers love
“Good choice of lights”
“top quality product with a top quality customer support service”
“Setting them up was very straight forward”
“Great value for money and work brilliantly”
“They've been up six months sand seem to have good weather resistance”
“They have lots of colours”
“they do the job”
“Love the bulbs, good design”
“Stick really well outdoors”
“Also to ensure that the wifi works with the controller being outside”
What buyers complain about
“So the screws just churn up and useless”
“then water got in”
“Let down by a few design features”
“Really disappointed having committed to the Govee ecosystem”
“Let down by a few design features”
“Loses connection between strings within a week”
“corroded the strip”
“No longevity”
“Not worth it”
“more difficult as well as untidy”
Top return reasons
Common questions
- Is govee permanent outdoor lights profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 6 tracked products. 90-day search growth is -36.3%. Flapen's verdict: Skip it (16/100).
- How competitive is the govee permanent outdoor lights niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in govee permanent outdoor lights?
- Top complaints mined from reviews: Mounting, Water Resistance, Unsustainable Design. The return rate is 5.8% — above our launch gate.
- What does it cost to enter the govee permanent outdoor lights niche?
- Listings span £40.41–£228.11; the average listing price is £112.73 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.