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Govee Permanent Outdoor Lights

Fail

Shoppers spend an estimated $0 a year here, so Govee Permanent Outdoor Lights is a Fail.

Flapen Score
16
16 / 100
Ranks 370 of 370 Lighting niches · −31 vs the category median of 47
Market size
£0/yr15K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Govee Permanent Outdoor Lights against its category

The dotted line is the Lighting average. Past it, Govee Permanent Outdoor Lights is stronger. Inside it, weaker.

16Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Permanent Outdoor Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Govee Permanent Outdoor Lights 15K times last year and spent an estimated £0. One brand takes every click. Flapen scores it 16 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
govee permanent outdoor lights9K searches a year

02 · Price

A sale here is worth £112.73.

Listings sell for £112.73 on average, from £40.41 to £228.11. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £112.73 that is £0 to £11K a year per listing.

Average price
£112.73above the $15 to $100 sweet spot
Price range
£40.41–£228.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #679 within Outdoor Lighting. It carries 157 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#679in Outdoor Lighting
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Govee Permanent Outdoor Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Govee100%
  • Open — no brand owns it (0%)

Demand

Govee Permanent Outdoor Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 16.3× · 8 of 12 months tracked

Search terms

Top Govee Permanent Outdoor Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • govee permanent outdoor lights9K/yr
  • govee permanent outdoor lights pro3K/yr
  • govee permanent outdoor lights 23K/yr

Reviews and returns

What reviews say buyers love and hate about Govee Permanent Outdoor Lights

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Mounting”
5.8%of orders come back
“So the screws just churn up and useless”
A buyer, on “Mounting”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Govee Permanent Outdoor Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data