How competitive is the Govee Permanent Outdoor Lights niche on Amazon United Kingdom?

1 brands and 4 sellers compete in Govee Permanent Outdoor Lights on Amazon United Kingdom. The top 5 Govee Permanent Outdoor Lights products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Govee Permanent Outdoor Lights niche?

Govee Permanent Outdoor Lights sells for £112.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £40.41–£228.11. The average incumbent carries 157 reviews — the moat a new listing must climb.

Govee Permanent Outdoor Lights

a small market ($0/yr) — Govee Permanent Outdoor Lights doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Govee Permanent Outdoor Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Govee Permanent Outdoor Lights is a £0/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 16/100.

Govee Permanent Outdoor Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.3% over the last 90 days and 0.0% of searches end in a purchase.

£0

revenue / yr

Units sold / yr250

Search volume / yr-36.3%15K

Conversion rate0.0%

Avg price£112.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 4

Top-5 product click share100%

Open market0%

Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Govee Permanent Outdoor Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67

Price: £175.52
Rating: 4.7/5
Reviews: 84
Age: 2y ago

Govee Permanent Outdoor Lights Pro RGBIC Warm Cold White IP67 Waterproof

Price: £228.11
Rating: 4.4/5
Reviews: 29
Age: 2y ago

Govee Outdoor Dots String Lights Smart RGBIC 15m 45 LED IP65 Waterproof

Price: £83.24
Rating: 4.5/5
Reviews: 31
Age: 1y ago

Govee Outdoor LED Strip 10M RGBIC Outdoor Lights IP65 Smart App Control

Price: £40.41
Rating: 4.5/5
Reviews: 368
Age: 3y ago

Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65

Price: £77.72
Rating: 4.6/5
Reviews: 226
Age: 2y ago

Newest

by launch date

Govee Outdoor Fence Wall Light RGBWIC IP65 Smart 4000K White Light 6 Pack

Price: £71.40
Rating: 4.6/5
Reviews: 204
Age: 1y ago

Govee Outdoor Dots String Lights Smart RGBIC 15m 45 LED IP65 Waterproof

Price: £83.24
Rating: 4.5/5
Reviews: 31
Age: 1y ago

Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67

Price: £175.52
Rating: 4.7/5
Reviews: 84
Age: 2y ago

Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65

Price: £77.72
Rating: 4.6/5
Reviews: 226
Age: 2y ago

Govee Permanent Outdoor Lights Pro RGBIC Warm Cold White IP67 Waterproof

Price: £228.11
Rating: 4.4/5
Reviews: 29
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Govee100%
Open — no brand owns it (0%)

Govee Permanent Outdoor Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR0.0%Products6Brands1Top 5 Brands100%OOS Rate11.5%Rating4.5★Reviews157Avg BSR#679

Top Govee Permanent Outdoor Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

govee permanent outdoor lights9K/yr -30.1%1.1% conv.
govee permanent outdoor lights pro3K/yr -48.0%1.1% conv.
govee permanent outdoor lights 23K/yr -30.2%1.9% conv.

What reviews say buyers love and hate about Govee Permanent Outdoor Lights

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Brightness/Shine/Glow29%

“Good choice of lights”

Quality-Overall18%

“top quality product with a top quality customer support service”

Assembly/Installation14%

“Setting them up was very straight forward”

Value For Money10%

“Great value for money and work brilliantly”

Weather Proof6%

“They've been up six months sand seem to have good weather resistance”

What buyers complain about

57% of reviews

Mounting11%

“So the screws just churn up and useless”

Water Resistance9%

“then water got in”

Unsustainable Design6%

“Let down by a few design features”

Eco Friendliness6%

“Really disappointed having committed to the Govee ecosystem”

Design-Overall6%

“Let down by a few design features”

Govee Permanent Outdoor Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

5.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

14%

2Functionality-Overall

11%

3Brightness/Shine/Glow

10%

4Compatibility-Overall

5Color

Common Govee Permanent Outdoor Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Govee Permanent Outdoor Lights 16/100 on Amazon United Kingdom — Skip it. The niche generates £0/yr across 6 tracked products. Search demand moved -36.3% over the last 90 days.

Govee Permanent Outdoor Lights buyers on Amazon United Kingdom complain most about Mounting, Water Resistance, Unsustainable Design, the themes mined from the niche's reviews. Its return rate is 5.8% — above our launch gate.