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Govee Permanent Outdoor Lights

Fail

Shoppers spend only $0 a year here, so Govee Permanent Outdoor Lights is a Fail.

Flapen Score
16
16 / 100
Ranks 370 of 370 Lighting niches · −31 vs the category median of 47
Market size
£0/yr15K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Govee Permanent Outdoor Lights against its category

The dotted line is the Lighting average. Past it, Govee Permanent Outdoor Lights is stronger. Inside it, weaker.

16Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Permanent Outdoor Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Govee Permanent Outdoor Lights 15K times last year and spent an estimated £0. One brand takes every click. Flapen scores it 16 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
govee permanent outdoor lights9K searches a year

02 · Price

A sale here is worth £112.73.

Listings sell for £112.73 on average, from £40.41 to £228.11. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £112.73 that is £0 to £11K a year per listing.

Average price
£112.73above the $15 to $100 sweet spot
Price range
£40.41–£228.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #679 within Outdoor Lighting. It carries 157 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#679in Outdoor Lighting
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Govee Permanent Outdoor Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Govee100%
  • Open — no brand owns it (0%)

Demand

Govee Permanent Outdoor Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 16.3× · 8 of 12 months tracked

Search terms

Top Govee Permanent Outdoor Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee permanent outdoor lights9K/yr
  • govee permanent outdoor lights pro3K/yr
  • govee permanent outdoor lights 23K/yr

Reviews and returns

What reviews say buyers love and hate about Govee Permanent Outdoor Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Mounting11%−0.07

So the screws just churn up and useless

Water Resistance9%−0.03

then water got in

Not waterproof/winter proof

Unsustainable Design6%−0.04

Let down by a few design features

Eco Friendliness6%−0.04

Really disappointed having committed to the Govee ecosystem

Design-Overall6%−0.02

Let down by a few design features

Love

Brightness/Shine/Glow29%+2.76

Good choice of lights

the lights are very bright

Great quality lighting

Quality-Overall18%+0.66

top quality product with a top quality customer support service

Great quality lighting

Quality item

Assembly/Installation14%+0.14

Setting them up was very straight forward

Easy to install

Easy set up, look good and app provides plenty of options to personalise

Value For Money10%+0.48

Great value for money and work brilliantly

The price is great

Worth the money

Weather Proof6%+0.48

They've been up six months sand seem to have good weather resistance

Great outdoor lights

They have survived a British winter and endless rain

Return

5.8% Return rate 33% Fixable by listing

Size-Overall14%▄▁▄▅█▁
Functionality-Overall11%█▁▃▁█▇
Brightness/Shine/Glow10%▁▁▇▄██
Compatibility-Overall9%▁▁▇█▁▇
Color6%▁▁█▄▃▇

FAQ

Common Govee Permanent Outdoor Lights questions

Answered from the same tracked data.