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Gold Wall Lights

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend only $42K a year here, so Gold Wall Lights is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 370 Lighting niches · +4 vs the category median of 47
Market size
£42K/yr126K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
24%top-5 click share · 48 brands · 104 sellers

Flapen Score

Gold Wall Lights against its category

The dotted line is the Lighting average. Past it, Gold Wall Lights is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Wall Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Wall Lights 126K times last year and spent an estimated £42K. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
1.1%
Market size, estimated
£42Ka year
Peak month
November2.0× the quietest month
Top search term
gold wall lights54K searches a year

02 · Price

A sale here is worth £31.53.

Listings sell for £31.53 on average, from £12.73 to £118.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £31.53 that is £0 to £3K a year per listing.

Average price
£31.53inside the $15 to $100 sweet spot
Price range
£12.73–£118.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #249 within Indoor Lighting. It carries 150 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
93%
Out of stock, average day
10.5%
Average rank
#249in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
81

04 · Newcomers

Amazon counts 12 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
12Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gold Wall Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£844£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

104

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

24%

Top 20: 58%

Open market

60%

  • Dehobo9%
  • Yosoan8%
  • TaoFiaCo7%
  • Riserva6%
  • National Lighting6%
  • Kimjo5%

Demand

Gold Wall Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Gold Wall Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wall lights54K/yr
  • brass wall light23K/yr
  • antique brass wall lights19K/yr
  • brass wall lights10K/yr
  • gold wall light11K/yr
  • wall lights gold7K/yr
  • wall scones3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Wall Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.22

Dont hold a charge

takes ages to charge

Take ages to charge

Brightness/Shine/Glow9%+0.54

Not bright enough

Have returned as just not bright enough for where I wanted them to go

Low level of light

Quality-Overall5%+1.07

a tad cheap

Very cheap looking

Poor quality

Size-Overall5%−0.01

Extremely poor fit as seen in picture considering the amounts of money it cost thought it would be of a better fit

Nice lamp much larger than expected

Small

Value For Money4%+0.80

much more expensive than the price suggests

Looks so expensive

This one isn't cheap

Love

Brightness/Shine/Glow27%+0.54

Amazing light

Extremely bright

the brightness is excellent

Quality-Overall14%+1.07

Amazing quality

High build quality

Good quality light -

Assembly/Installation11%+1.09

Easy set up

easy to assemble

Assembly is straightforward

Charging6%−0.22

Easy charging

easy to charge

Quick charging

Value For Money5%+0.80

Excellent value for money

For the price

Its worth the money

Return

4.9% Return rate 54% Fixable by listing

Size-Overall22%▆█▅▇▆▇

Extremely poor fit as seen in picture considering the amounts of money it cost thought it would be of a better fit

Nice lamp much larger than expected

Small

Color18%▄▅▇█▆▇

not change the colour

However, the only thing is that they are not RGB

Color a bit different that on picture

Brightness/Shine/Glow12%█▇▆▅▇▄

Not bright enough

Have returned as just not bright enough for where I wanted them to go

Low level of light

Charging6%▅▇▇▅▅█

Dont hold a charge

takes ages to charge

Take ages to charge

Quality-Overall5%█▆▅█▇▆

a tad cheap

Very cheap looking

Poor quality

FAQ

Common Gold Wall Lights questions

Answered from the same tracked data.