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Gold Lamp

Maybe

Products sell for $22.44 on average, inside the sweet spot. But shoppers spend only $35K a year here, so Gold Lamp is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 370 Lighting niches · +6 vs the category median of 47
Market size
£35K/yr213K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
24%top-5 click share · 46 brands · 55 sellers

Flapen Score

Gold Lamp against its category

The dotted line is the Lighting average. Past it, Gold Lamp is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Lamp 213K times last year and spent an estimated £35K. The top 5 brands take 51% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
0.7%
Market size, estimated
£35Ka year
Top search term
gold lamp58K searches a year

02 · Price

A sale here is worth £22.44.

Listings sell for £22.44 on average, from £7.88 to £97.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.44 that is £0 to £2K a year per listing.

Average price
£22.44inside the $15 to $100 sweet spot
Price range
£7.88–£97.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #522 within Indoor Lighting. It carries 357 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
71%
Out of stock, average day
16.2%
Average rank
#522in Indoor Lighting
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
89

04 · Newcomers

Amazon counts 3 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gold Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£708£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

55

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

24%

Top 20: 57%

Open market

45%

  • EDISHINE16%
  • Aooshine16%
  • ValueLights7%
  • HSLighting7%
  • MiniSun5%
  • Britalia4%

Demand

Gold Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Gold Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold lamp58K/yr
  • gold table lamp37K/yr
  • gold bedside lamp20K/yr
  • brass lamp14K/yr
  • brass table lamp13K/yr
  • gold lamps13K/yr
  • gold desk lamp9K/yr
  • gold bedside lamps10K/yr
  • gold touch lamp7K/yr
  • gold lamp base6K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%−0.07

charger faulty

Didnt hold its charge

They stopped charging

Size-Overall10%−0.05

it is quite loose

Bigger than I thought

Too small

Quality-Overall9%−0.05

Not reliable product

Poor Quality, broke in first week

Disappointing Quality

Durability4%−0.06

Failed after 3 months

broke in first week

Broke straight away

Value For Money4%+0.68

Honestly wasnt expecting much for the price

Overpriced

much more expensive than it is

Love

Brightness/Shine/Glow29%+2.25

Nice and bright

Beautiful light

Lovely light

Quality-Overall11%−0.05

Excellent Quality

This a really nice quality lamp

The quality of the light is very nice

Value For Money10%+0.68

Good value

Excellent value for money

Excellent value

Charging6%−0.07

Dont take long to charge

Good charging

Charging is easy

Design-Overall5%+0.19

The design is very elegant

Beautifully designed

Well built

Return

2.1% Return rate 41% Fixable by listing

Size-Overall19%▅▇▇█▇█

it is quite loose

Bigger than I thought

Too small

Functionality-Overall13%▅▅█▅▃█

Doesn't work

Lamps dod not work

not functional

Color10%▅▅▆█▇▆
Charging10%██▃▃▃▅

charger faulty

Didnt hold its charge

They stopped charging

Defective Material/Parts9%█▅▅▆▇▄

poor quality defective item

one not working properly

One of the lamps didn't work at all sadly

FAQ

Common Gold Lamp questions

Answered from the same tracked data.