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Glowright

Fail

Demand is soft, at -62.5% this quarter, so Glowright is a Fail.

Flapen Score
42
42 / 100
Ranks 238 of 370 Lighting niches · −5 vs the category median of 47
Market size
£8K/yr96K searches / yr
90-day growth
-62.5%search demand this quarter
Competition
49%top-5 click share · 16 brands · 32 sellers

Flapen Score

Glowright against its category

The dotted line is the Lighting average. Past it, Glowright is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glowright market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glowright 96K times last year and spent an estimated £8K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-62.5%
Conversion, latest week
0.5%
Market size, estimated
£8Ka year
Peak month
February6.5× the quietest month
Top search term
glowright lighting uk23K searches a year

02 · Price

A sale here is worth £17.30.

Listings sell for £17.30 on average, from £9.87 to £38.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £17.30 that is £0 to £2K a year per listing.

Average price
£17.30inside the $15 to $100 sweet spot
Price range
£9.87–£38.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #214 within Indoor Lighting. It carries 1,789 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
4.5%
Average rank
#214in Indoor Lighting
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,789per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Glowright products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£313£625£938£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

32

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

22%

  • Coollamp30%
  • Deedlite17%
  • Salyeeluly13%
  • Gritin8%
  • Feallive6%
  • EZVALO4%

Demand

Glowright search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Glowright search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glowright lighting uk23K/yr
  • glowright20K/yr
  • glow right lights12K/yr
  • glowright lights15K/yr
  • glow light7K/yr
  • glow right6K/yr
  • glowlight3K/yr
  • the glow right2K/yr
  • halo lux light2K/yr
  • glow right indoor everywhere light 2.05K/yr

Reviews and returns

What reviews say buyers love and hate about Glowright

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging27%−0.17

Takes a few hours to charge

Poor charging

Don't hold charge

Battery Life11%−0.07

battery wont last

Poor Battery Life

Short battery life

Magnetic Strength/Adsorption8%−0.04

Poor magnets

Magnets useless

poor magnets

Durability7%−0.05

one broke

Breaks in a few days

Broken after one and a half months

Quality-Overall5%+0.61

A pitiful product

Cheap rubbish I am afraid

Extremely poor quality

Love

Brightness/Shine/Glow26%+1.57

Good lighting

Bright light

Nice and bright

Quality-Overall15%+0.61

Well made and good selection of light

Excellent Quality

Good quality light

Charging12%−0.17

Fast charge

Charges quickly

Easy to charge

Value For Money8%+0.50

Great Value

Decent price

Great buy

Assembly/Installation6%+0.64

Ease of installation

Easy to set up

assembled in minutes

Return

1.4% Return rate 23% Fixable by listing

Brightness/Shine/Glow19%▄▅▆▆█▃

Not very bright

Incredibly dim

Not as bright as I thought they would be

Charging14%▇▇▇█▅▅

Takes a few hours to charge

Poor charging

Don't hold charge

Size-Overall14%▆▆▆▆▅█

Not fit for purpose

the on/off switch is very small

Small

Functionality-Overall10%▇▇▆█▅▇

Stopped working

One doesn't work

These lights do not work correctly

Magnetic Strength/Adsorption6%▆▅█▆▅█

Poor magnets

Magnets useless

poor magnets

FAQ

Common Glowright questions

Answered from the same tracked data.