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Gaming Lights

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $35K a year here, so Gaming Lights is a Maybe.

Flapen Score
50
50 / 100
Top 36% of 370 Lighting niches · +3 vs the category median of 47
Market size
£35K/yr156K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
36%top-5 click share · 39 brands · 65 sellers

Flapen Score

Gaming Lights against its category

The dotted line is the Lighting average. Past it, Gaming Lights is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaming Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaming Lights 156K times last year and spent an estimated £35K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
1.1%
Market size, estimated
£35Ka year
Peak month
December5.0× the quietest month
Top search term
gaming lights87K searches a year

02 · Price

A sale here is worth £20.26.

Listings sell for £20.26 on average, from £5.94 to £48.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.26 that is £0 to £2K a year per listing.

Average price
£20.26inside the $15 to $100 sweet spot
Price range
£5.94–£48.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #144 within Indoor Lighting. It carries 2,431 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#144in Indoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,431per listing
Listings tracked
50

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gaming Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

65

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

36%

Top 20: 74%

Open market

54%

  • COLWINKU15%
  • MIWATT9%
  • riyo6%
  • KANTUTOE5%
  • AURORIONCG5%
  • ELOUYCKE5%

Demand

Gaming Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Gaming Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming lights87K/yr
  • rgb light19K/yr
  • sound reactive lights12K/yr
  • gaming lights for bedroom23K/yr
  • gaming room lights10K/yr
  • gaming led6K/yr

Reviews and returns

What reviews say buyers love and hate about Gaming Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.23

Doesnt last

Broke within a week

Broken

Quality-Overall10%

Garbage quality

Low quality

The quality is shocking

Brightness/Shine/Glow7%+1.93

Its not as bright as I wouldve hoped

Not Bright Enough

the light is not very bright

Functionality-Overall7%−0.09

not working properly

Dont function

Didnt work

Color5%+0.30

no other colours

Could not change the colour or switch off

off different colours

Love

Brightness/Shine/Glow23%+1.93

Bright light

Nice and bright

Perfect Lighting

Quality-Overall13%

Excellent product

Good quality wall light

Build quality is SOLID

Value For Money10%+0.78

Good price

Great value for money

Good value for money

Color8%+0.30

Colors are very bright

Great colors

Colours are vibrant

Assembly/Installation7%+0.43

Easy to set up

Really easy to assemble

Easy to install

Return

2.1% Return rate 16% Fixable by listing

Functionality-Overall17%█▇▇▇▇▇

not working properly

Dont function

Didnt work

Brightness/Shine/Glow15%█▇█▇█▆

Its not as bright as I wouldve hoped

Not Bright Enough

the light is not very bright

Defective Material/Parts9%█▆▇▇▇▇
Size-Overall9%▇▆█▅▆▆

They are not the size advertised so the adapter I purchased would not be compatible when I measured it

Quite small

too large

Adhesion/Stickiness5%▄▆▄██▆

Did Not Stick Well

Not sticky enough

The quality of the glue gun is a little poor

FAQ

Common Gaming Lights questions

Answered from the same tracked data.