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G9 Halogen Bulbs

Fail

Demand is soft, at -49.7% this quarter, so G9 Halogen Bulbs is a Fail.

Flapen Score
44
44 / 100
Ranks 214 of 370 Lighting niches · −3 vs the category median of 47
Market size
£70K/yr124K searches / yr
90-day growth
-49.7%search demand this quarter
Competition
48%top-5 click share · 13 brands · 45 sellers

Flapen Score

G9 Halogen Bulbs against its category

The dotted line is the Lighting average. Past it, G9 Halogen Bulbs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The G9 Halogen Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for G9 Halogen Bulbs 124K times last year and spent an estimated £70K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-49.7%
Conversion, latest week
10.2%
Market size, estimated
£70Ka year
Peak month
December3.2× the quietest month
Top search term
g9 halogen bulbs75K searches a year

02 · Price

A sale here is worth £5.51.

Listings sell for £5.51 on average, from £2.49 to £7.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.51 that is £4K to £6K a year per listing.

Average price
£5.51under the $15 to $100 sweet spot
Price range
£2.49–£7.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Light Bulbs. It carries 2,818 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Light Bulbs
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,818per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top G9 Halogen Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

45

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

48%

Top 20: 98%

Open market

28%

  • EVEREADY28%
  • Caldarax12%
  • Haraqi9%
  • GMY9%
  • Comyan7%
  • Jaenmsa7%

Demand

G9 Halogen Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top G9 Halogen Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • g9 halogen bulbs75K/yr
  • halogen g9 light bulb10K/yr
  • g9 halogen bulb8K/yr
  • g9 40w bulb6K/yr
  • g9 halogen capsule bulb3K/yr
  • halogen g93K/yr
  • halogen g9 bulbs7K/yr
  • g9 40w3K/yr
  • g9 bulbs 40w3K/yr
  • g9 halogen3K/yr

Reviews and returns

What reviews say buyers love and hate about G9 Halogen Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.16

Short life

Didn't last

By 1st April this has stopped working

Bulb Flicker/Dimming/Color22%−0.11

Both bulbs broke in less than a week

Flickered In Table Lamps

Bulbs purchased, one of the bulbs didnt work

Quality-Overall21%−0.04

very bad quality bulbs

Extremely poor quality

Terrible quality - didn't last mire than a couple of weeks

Brightness/Shine/Glow5%+0.55

Just a bit too bright

they give off similar brightness

These are not bright light

Heating4%−0.02

These heated up

They overheat quickly

get extremely hot

Love

Value For Money29%+2.30

Brilliant price

Value for money

Amazing value

Quality-Overall16%−0.04

Excellent product

Just the job well made item

Good quality bulbs

Advertised Vs Actual Product16%+0.93

As described

Exactly what I needed

Does the job

Size-Overall11%+0.67

Easy to fit within seconds

Fit perfectly

Easy to fit

Brightness/Shine/Glow9%+0.55

Bright as needed

Nice and bright

Great light

Return

0.5% Return rate 69% Fixable by listing

Size-Overall48%▆▅███▅

Does not fit my oven light to big

are not a perfect size

Although G9 they are not quite the right size

Bulb Flicker/Dimming/Color14%▆▅▇▅▅█

Both bulbs broke in less than a week

Flickered In Table Lamps

Bulbs purchased, one of the bulbs didnt work

Compatibility-Overall11%▇█▄▄▄▇
Functionality-Overall10%▄█▄▇▃▇
Brightness/Shine/Glow4%█▅▂▂▄▄

Just a bit too bright

they give off similar brightness

These are not bright light

FAQ

Common G9 Halogen Bulbs questions

Answered from the same tracked data.