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G40 Led Bulbs Outdoor

Fail

Prices span $6.35–$15.09, mostly outside the sweet spot, so G40 Led Bulbs Outdoor is a Fail.

Flapen Score
46
46 / 100
Ranks 191 of 370 Lighting niches · −1 vs the category median of 47
Market size
£27K/yr23K searches / yr
90-day growth
+34.3%search demand this quarter
Competition
70%top-5 click share · 13 brands · 17 sellers

Flapen Score

G40 Led Bulbs Outdoor against its category

The dotted line is the Lighting average. Past it, G40 Led Bulbs Outdoor is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The G40 Led Bulbs Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for G40 Led Bulbs Outdoor 23K times last year and spent an estimated £27K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
10.6%
Market size, estimated
£27Ka year
Peak month
May3.3× the quietest month
Top search term
g40 led bulbs outdoor15K searches a year

02 · Price

A sale here is worth £11.06.

Listings sell for £11.06 on average, from £6.35 to £15.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.06 that is £0 to £1K a year per listing.

Average price
£11.06under the $15 to $100 sweet spot
Price range
£6.35–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #746 within Light Bulbs. It carries 209 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
25.1%
Average rank
#746in Light Bulbs
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top G40 Led Bulbs Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Caldarax20%
  • Morotty20%
  • EASYIVY17%
  • shinytown14%
  • LangPlus+10%
  • SCNNC8%
  • Open — no brand owns it (7 brands, 12%)

Demand

G40 Led Bulbs Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about G40 Led Bulbs Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.33

None of these bulbs worked

Did not work

Not one worked

Bulb Flicker/Dimming/Color13%−0.12

Poor Quality - None of these bulbs work

Purchased as couple of my lights on the feenton outside lights had gone, brought these and didnt work

every time i changed the old bulb to the new ones they just burnt out within seconds

Value For Money13%+2.02

waste of money

£10 wasted

Dont waste your money

Size-Overall10%0.00

Don't fit

I wish I could have bought a smaller amount

Should be sold in smaller quantities

Quality-Overall10%+0.63

Poor Quality

absolutely rubbish

dont feel quite as good quality

Love

Value For Money35%+2.02

Good value

Excellent value

Worth the money

Quality-Overall23%+0.63

Excellent product

Quality replacement bulbs

Good replacement product

Brightness/Shine/Glow14%+1.07

Good lights

Nice and bright

Great bulbs

Advertised Vs Actual Product10%+0.74

Just what I needed

They do the job

As described

Size-Overall4%0.00

Good fit

Easy to fit

Correct size bulbs

Return

3.0% Return rate 43% Fixable by listing

Functionality-Overall28%███▇▆▇

None of these bulbs worked

Did not work

Not one worked

Size-Overall25%▆█▇▆█▆

Don't fit

I wish I could have bought a smaller amount

Should be sold in smaller quantities

Compatibility-Overall23%▆▆▅▆▆█

Not compatible

Seem incompatible

not compatible

Bulb Flicker/Dimming/Color14%▅▆▇█▆▅

Poor Quality - None of these bulbs work

Purchased as couple of my lights on the feenton outside lights had gone, brought these and didnt work

every time i changed the old bulb to the new ones they just burnt out within seconds

Brightness/Shine/Glow2%▁█▅▇█▄

Not quite as bright as the originals

Not the normal white LED light

FAQ

Common G40 Led Bulbs Outdoor questions

Answered from the same tracked data.