Is football lamp profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the football lamp niche?

22 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in football lamp?

Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Defective Material/Parts. The return rate is 0.9%.

When does demand for football lamp peak?

Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the football lamp niche?

Listings span £3.50–£24.13; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 789 reviews — the moat a new listing must climb.

football lamp

Worth a look

Shows low returns (0.9%), but a small market ($54K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good788.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.58

avg listing price — sweet spot $15–$100

Price range

Okay£3.50–£24.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Market size

Bad£54K

£54K/yr · 94K searches

According to Flapen's Amazon United Kingdom niche tracking, football lamp is a £54K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

football lamp market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £58K–£69K; units × avg price
Conversion rate: 4.9%
Avg BSR: #386
Page quality: 0%
Prime: 88%
Sponsored: 88%
Out of stock: 15.4%
Avg brand age: 31 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

53%

Top 20: 94%

Open market

38%

Linkax24%
AGEK13%
Mitre7%
Ainiv7%
FineLiMoLa6%
Polemera5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top football lamp search terms

football lamp34K/yr -13.2%3.3% conv.
football light26K/yr +2.3%4.6% conv.
football night light16K/yr -11.8%6.3% conv.
football lights6K/yr +62.9%3.4% conv.
football night light for boys7K/yr -2.9%7.1% conv.
football lights for boys bedroom6K/yr -53.2%2.8% conv.

All search terms

Top football lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Linkax Football Gifts for Boys Girls 3D Illusion Football Night Light

Linkax£7.734.3★6,206 rev

AGEK Football Night Light Cartoon Football Lamp Squishy Silicone Baby Nursery Night Light with 3 Level Dimmable Rechargeable Bedside Lamp Nightlight Gifts for Kids Toddler Bedroom Home Office Decor

AGEK£12.284.7★168 rev

Mitre Impel Lite 290 Football | Highly Durable | Lightweight Ball Football

Mitre£8.384.4★438 rev

Ainiv Football Night Light Cute Silicone Football Nightlights for Children USB Rechargeable Bedside Lamp 3 Levels Brightness 30 Mins Timer Christmas Birthday Gifts for Boys Girls

Ainiv£11.674.6★131 rev

Football Night Light Football Gifts for Boys Girls or Decor Beauty 3D Illusion Lamp with 16 Colors Change Remote Control Decorative Desk Lamp Christmas Creative Birthday Gift Ideal for Sport Fans

QIANLAINIAO£7.534.5★2,574 rev

Newest

by launch date

Okayera Soccer Night Light for Kids Football Gifts for Teen Boy Man Sports Lover Rechargeable Silicone Touch Light with Timer & Dimmable & Colar Change Soft LED Lamp Nursery Bedroom Bedside Decor

Okayera£13.40444 rev

2mo ago

Satiskid Warm White Football String Lights 3M 20LED Battery Powered Fairy Lights with 2 Modes Football Theme Decor for World Cup Bar Bedroom Party & Garden Indoor Decorative String Lights

Satiskid£8.463 rev

3mo ago

Football String Lights 3M 20Led Soccer Tinsel Decorations Warm White String Lights Battery Operated Soccer Ball Decoration for Sports Theme Party Bedroom Bar Restaurant Mall Event Decorations

Copbopwn£7.850 rev

3mo ago

Hemobllo Football Lamp for Boys Bedroom Accessories Touch Dimmable Glass Football Night Light with Wooden Base Warm LED Bedside Desk Lamp Gifts for Kids Fans Room Decor USB Powered

Hemobllo£20.061 rev

4mo ago

UKCOCO Football Night Light for Boys Bedroom Accessories Kids LED Desk Lamp with Wooden Base Warm Bedside Illumination for for Age 8 12 Year Old Sports Fan

UKCOCO£19.062 rev

5mo ago

What buyers say about football lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Love the glow”

Gifting Purpose16%

“Ideal gift”

Value For Money13%

“Decent price”

Quality-Overall12%

“Great quality ball”

Size-Overall6%

“Its a really nice size”

Advertised Vs Actual Product6%

“Better than expected”

Color3%

“It's a lovely Black”

Charging3%

“Great when charged”

Ease Of Use3%

“Easy to use”

Fun/Entertainment Experience2%

“Fun lights”

What buyers complain about

Size-Overall21%

“much bigger than I expected”

Inflation/Deflation13%

“It deflated after 6 weeks”

Defective Material/Parts5%

“Defective”

Charging5%

“charge doesnt hold that long”

Durability5%

“After a short time it stopped working properly”

Flatness5%

“no visible puncture it has just gone flat the same as the previous one”

Quality-Overall5%

“Poor quality ball”

Material Quality5%

“Cheap flimsy plastic didn't work”

Brightness/Shine/Glow5%

“second day into using it it does not light”

Functionality-Overall3%

“Doesn't work”

Top return reasons

Functionality-Overall15%

Size-Overall14%

Quality-Overall11%

Inflation/Deflation8%

Gifting Purpose7%

Charging7%

Advertised Vs Actual Product4%

Durability4%

Defective Material/Parts3%

Flatness3%

Common questions

Is football lamp profitable to sell on Amazon United Kingdom?: The niche generates £54K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the football lamp niche?: 22 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in football lamp?: Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Defective Material/Parts. The return rate is 0.9%.
When does demand for football lamp peak?: Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the football lamp niche?: Listings span £3.50–£24.13; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 789 reviews — the moat a new listing must climb.