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Football Lamp

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $54K a year here, so Football Lamp is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 370 Lighting niches · +4 vs the category median of 47
Market size
£54K/yr94K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
53%top-5 click share · 22 brands · 48 sellers

Flapen Score

Football Lamp against its category

The dotted line is the Lighting average. Past it, Football Lamp is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Lamp 94K times last year and spent an estimated £54K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.9%
Market size, estimated
£54Ka year
Peak month
December5.0× the quietest month
Top search term
football lamp34K searches a year

02 · Price

A sale here is worth £11.58.

Listings sell for £11.58 on average, from £3.50 to £24.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.58 that is £3K to £6K a year per listing.

Average price
£11.58under the $15 to $100 sweet spot
Price range
£3.50–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #386 within Indoor Lighting. It carries 789 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
15.4%
Average rank
#386in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
789per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Football Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

48

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

53%

Top 20: 94%

Open market

38%

  • Linkax24%
  • AGEK13%
  • Mitre7%
  • Ainiv7%
  • FineLiMoLa6%
  • Polemera5%

Demand

Football Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Football Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football lamp34K/yr
  • football light26K/yr
  • football night light16K/yr
  • football lights6K/yr
  • football night light for boys7K/yr
  • football lights for boys bedroom6K/yr

Reviews and returns

What reviews say buyers love and hate about Football Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.34

much bigger than I expected

It is small

It's much smaller than expecting

Inflation/Deflation13%−0.15

It deflated after 6 weeks

Came deflated

Deflated

Defective Material/Parts5%−0.06

Defective

Charging5%−0.04

charge doesnt hold that long

off doesn't stay on so tried to charge it from mains

Durability5%−0.07

After a short time it stopped working properly

Love

Brightness/Shine/Glow22%+0.79

Love the glow

Brightness is good

Lovely light

Gifting Purpose16%+1.17

Ideal gift

Great birthday present

Great gift option

Value For Money13%+0.70

Decent price

Good value

Great value

Quality-Overall12%+0.57

Great quality ball

No complaints

Great quality

Size-Overall6%+0.34

Its a really nice size

its perfect size for my sons room

Nice size for bedroom

Return

0.9% Return rate 23% Fixable by listing

Functionality-Overall15%▄█▄▄▃█

Doesn't work

still doesn't work

Size-Overall14%▃▃▇█▅▇

much bigger than I expected

It is small

It's much smaller than expecting

Quality-Overall11%▅▄▄█▄▄

Poor quality ball

They're not the best quality

Overpriced and bad quality

Inflation/Deflation8%▁▁▄▇▄█

It deflated after 6 weeks

Came deflated

Deflated

Gifting Purpose7%▆▄▂▃█▃

FAQ

Common Football Lamp questions

Answered from the same tracked data.