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Fluorescent Light Tubes

Fail

Demand is soft, at -46.2% this quarter, so Fluorescent Light Tubes is a Fail.

Flapen Score
44
44 / 100
Ranks 214 of 370 Lighting niches · −3 vs the category median of 47
Market size
£48K/yr170K searches / yr
90-day growth
-46.2%search demand this quarter
Competition
43%top-5 click share · 24 brands · 37 sellers

Flapen Score

Fluorescent Light Tubes against its category

The dotted line is the Lighting average. Past it, Fluorescent Light Tubes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluorescent Light Tubes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fluorescent Light Tubes 170K times last year and spent an estimated £48K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
2.2%
Market size, estimated
£48Ka year
Peak month
November2.7× the quietest month
Top search term
fluorescent light tubes65K searches a year

02 · Price

A sale here is worth £12.89.

Listings sell for £12.89 on average, from £5.19 to £25.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.89 that is £1K to £3K a year per listing.

Average price
£12.89under the $15 to $100 sweet spot
Price range
£5.19–£25.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #77 within Light Bulbs. It carries 297 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
64%
Out of stock, average day
8.1%
Average rank
#77in Light Bulbs
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Fluorescent Light Tubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

37

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

43%

Top 20: 81%

Open market

33%

  • Branded16%
  • Liuyife15%
  • Ddlisu15%
  • Crompton Lamps12%
  • lightshopdirectltd5%
  • Quebec4%

Demand

Fluorescent Light Tubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Fluorescent Light Tubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluorescent light tubes65K/yr
  • 5ft fluorescent tube19K/yr
  • fluorescent tube lighting 5ft6K/yr
  • fluorescent tubes9K/yr
  • t8 fluorescent tube8K/yr
  • fluorescent tube16K/yr
  • fluorescent & neon tubes9K/yr
  • tube light bulb8K/yr
  • strip light bulb6K/yr
  • fluorescent light bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Fluorescent Light Tubes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.27

Broke after a few months

Did not last

Broke quickly

Bulb Flicker/Dimming/Color13%−0.11

now just flicker

A little flicker

Faulty lightbulbs

Quality-Overall12%−0.01

Poor quality Tubes

Horrendous product, extremely low quality and defective

No quality

Functionality-Overall11%−0.09

Doesnt stay in place so doesn't work

Didn't work

But they never worked

Size-Overall6%+0.74

Fitted bulbs in the light fitment found out that fitment was faulty so haven't used them

was the wrong size

Unfortunately too small

Love

Brightness/Shine/Glow19%+1.41

Great brightness

Nice and bright

Bright lights

Value For Money17%+1.22

Good deal

reasonably priced

Excellent value

Quality-Overall15%−0.01

These are mass produced so the quality is well controlled

Good quality lamps

Excellent product

Advertised Vs Actual Product15%+0.71

As Described

Exactly what I needed

Does the job

Size-Overall14%+0.74

Fits perfectly

Easy to fit

Size as described

Return

3.7% Return rate 68% Fixable by listing

Size-Overall54%▇███▇▇

Fitted bulbs in the light fitment found out that fitment was faulty so haven't used them

was the wrong size

Unfortunately too small

Functionality-Overall16%▆▆▇▆█▇

Doesnt stay in place so doesn't work

Didn't work

But they never worked

Bulb Flicker/Dimming/Color8%█▇▅▇▅▆

now just flicker

A little flicker

Faulty lightbulbs

Defective Material/Parts5%▇▇▆█▆█
Compatibility-Overall5%▇▄▅▆██

FAQ

Common Fluorescent Light Tubes questions

Answered from the same tracked data.