floating globe
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Great£70.05avg listing price — sweet spot $15–$100
Review moat
Good627.41avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad£15.05–£378.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£39K£39K/yr · 32K searches
According to Flapen's Amazon United Kingdom niche tracking, floating globe is a £39K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
floating globe market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £35K–£53K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 14.5%
- Avg brand age
- 45 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Dracarys35%
- MOVA19%
- Surplex13%
- Flagest10%
- BEBEVOGUE8%
- KAIMC8%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top floating globe search terms
- floating globe18K/yr
- levitating globe10K/yr
- floating globes levitating globes3K/yr
Top floating globe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dracarys Magnetic Levitation Floating Globe 3.3in Globe
Dracarys£15.774.2★130 rev
MOVA Self Rotating Globe Earth with Clouds Classic (4.5)
MOVA£160.194.7★1,761 rev
Surplex Luminous Floating World Globe with 7 Color Lights Touch Control & Gradient Night Light Globe Magnetic Levitation Field World Map for Educational & Gift Home/Office Desk Decor for Kid Friend
Surplex£42.664.3★2,074 rev
Flagest Magnetic Levitation Floating Globe 4 Inches Globe
Flagest£27.964.6★407 rev
Magnetic Levitating Globe with 7-Color LED Lights 360 Rotating Floating World Map Lamp STEM Educational Night Light for Geography Learning Cool Desk Decor & Unique Gift for Kids & Adults
BEBEVOGUE£20.094.2★57 rev
Newest
by launch dateMagnetic Levitating Globe with 7-Color LED Lights 360 Rotating Floating World Map Lamp STEM Educational Night Light for Geography Learning Cool Desk Decor & Unique Gift for Kids & Adults
BEBEVOGUE£20.0957 rev
Magnetic Floating and Levitating Geography Globes 6World with Led Lights for Kids Present Cool Office Desk DéCor for Men Birthday
KAIMC£47.2123 rev
Surplex Luminous Floating World Globe with 7 Color Lights Touch Control & Gradient Night Light Globe Magnetic Levitation Field World Map for Educational & Gift Home/Office Desk Decor for Kid Friend
Surplex£42.662,074 rev
Flagest Magnetic Levitation Floating Globe 4 Inches Globe
Flagest£27.96407 rev
Surplex Luminous Floating World Globe with 7 Color Lights C-Shaped Automatic Rotating Globe Magnetic Field Levitation World Map Educational Home/Office Desk Decoration Birthday Present for Kids
Surplex£21.552,074 rev
Trending
90-day click momentumMagnetic Floating and Levitating Geography Globes 6World with Led Lights for Kids Present Cool Office Desk DéCor for Men Birthday
KAIMC£47.214.1★
Surplex Luminous Floating World Globe with 7 Color Lights C-Shaped Automatic Rotating Globe Magnetic Field Levitation World Map Educational Home/Office Desk Decoration Birthday Present for Kids
Surplex£21.554.3★
MOVA Self Rotating Globe Earth with Clouds Classic (4.5)
MOVA£160.194.7★
Magnetic Levitating Globe with 7-Color LED Lights 360 Rotating Floating World Map Lamp STEM Educational Night Light for Geography Learning Cool Desk Decor & Unique Gift for Kids & Adults
BEBEVOGUE£20.094.2★
Dracarys Magnetic Levitation Floating Globe 3.3in Globe
Dracarys£15.784.2★
What buyers say about floating globe
What buyers praise and complain about, mined from review topics.What buyers love
“A good fun gift”
“Good quality”
“easy to assemble”
“LOOKED GREAT”
“So much fun”
“The details printed on the globe are also superb”
“Nice bright colours when operating in the dark”
“This is great fun and well made, takes a while to get the magnetic sweet spot so that the globe levitates and turns”
“I think the price point it's fair enough”
“Keeps the kids quiet for hours”
What buyers complain about
“here's the shorter version”
“definitely not cheap”
“Not work as expected”
“Doesn't rotate for long”
“it keeps sticking to the top when we centre it”
“A little bit tedious to set up”
“LOOKED GREAT, BUT DIDN'T WORK FOR LONG”
Top return reasons
Common questions
- Is floating globe profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the floating globe niche?
- 8 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in floating globe?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 2.3%.
- When does demand for floating globe peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the floating globe niche?
- Listings span £15.05–£378.00; the average listing price is £70.05 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.