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Floating Candles Harry Potter

Fail

Shoppers spend only $29K a year here, so Floating Candles Harry Potter is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£29K/yr42K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
73%top-5 click share · 12 brands · 19 sellers

Flapen Score

Floating Candles Harry Potter against its category

The dotted line is the Lighting average. Past it, Floating Candles Harry Potter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Candles Harry Potter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floating Candles Harry Potter 42K times last year and spent an estimated £29K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.4%
Market size, estimated
£29Ka year
Peak month
October22.6× the quietest month
Top search term
harry potter floating candles7K searches a year

02 · Price

A sale here is worth £15.78.

Listings sell for £15.78 on average, from £11.82 to £22.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.78 that is £0 to £2K a year per listing.

Average price
£15.78inside the $15 to $100 sweet spot
Price range
£11.82–£22.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #467 within Indoor Lighting. It carries 105 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
26.6%
Average rank
#467in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
105per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Floating Candles Harry Potter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Aptliton47%
  • HAUSPROFI13%
  • MUCOOS7%
  • FlyQintess6%
  • Bryxidor6%
  • KIKILIVE5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Floating Candles Harry Potter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.6×

Search terms

Top Floating Candles Harry Potter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter floating candles7K/yr
  • floating candles harry potter11K/yr
  • hanging candles8K/yr
  • harry potter candles floating5K/yr
  • harry potter floating candles with wand3K/yr
  • floating candles with wand6K/yr
  • hanging candles from ceiling2K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Candles Harry Potter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.32

Not really worth the money

not worth the money

Assembly/Installation20%+1.04

A bit fiddly to put up

Quality-Overall17%−0.16

Not the best quality

Overall, they are mediocre quality at best, only good for very short term use, after that they stop working as they should and become more trouble then they're worth

Battery Life13%−0.06

wasting battery power

Only bugbear is that battery wise they last about a week

Durability7%−0.03

Stopped Working After Six Weeks

Love

Brightness/Shine/Glow42%+2.31

light is good

The light given from the candles is a lovely orange glow like a real candle would

Excellent and magical candles

Remote Control10%+0.54

Fun lights, with remote control

Very good value for the price with a cool remote for turning on and off

Fun/Entertainment Experience8%+0.06

These candles are fun

Really great for parties

Fun

Embellishment/Embroidery Quality6%+0.32

Brilliant decoration that id different and impressive

Durability6%−0.03

will certainly last a lot longer

Return

1.8% Return rate 25% Fixable by listing

Size-Overall21%▁█▄▁▅▁
Material Quality10%▁▁▁▁█▁
Adhesion/Stickiness10%▁▁▄█▁▁
Defective Material/Parts10%▁▁▄█▁▁
Remote Control7%▁▁█▁▁▅

FAQ

Common Floating Candles Harry Potter questions

Answered from the same tracked data.