Is floating candles harry potter profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (43/100).

How competitive is the floating candles harry potter niche?

12 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in floating candles harry potter?

Top complaints mined from reviews: Value For Money, Assembly/Installation, Quality-Overall. The return rate is 1.8%.

When does demand for floating candles harry potter peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 22.6× the quietest.

What does it cost to enter the floating candles harry potter niche?

Listings span £11.82–£22.95; the average listing price is £15.78 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

floating candles harry potter

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Review moat

Great105.46

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great£15.78

avg listing price — sweet spot $15–$100

Price range

Good£11.82–£22.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Market size

Bad£29K

£29K/yr · 42K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, floating candles harry potter is a £29K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

floating candles harry potter market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £32K–£39K; units × avg price
Conversion rate: 4.4%
Avg BSR: #467
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 26.6%
Avg brand age: 30 months
Avg seller age: 223 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

Aptliton47%
HAUSPROFI13%
MUCOOS7%
FlyQintess6%
Bryxidor6%
KIKILIVE5%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.6×

Open Trend

Top floating candles harry potter search terms

harry potter floating candles7K/yr -6.6%3.6% conv.
floating candles harry potter11K/yr -21.3%4.9% conv.
hanging candles8K/yr -21.6%1.8% conv.
harry potter candles floating5K/yr -31.4%4.9% conv.
harry potter floating candles with wand3K/yr -12.0%4.5% conv.
floating candles with wand6K/yr -39.4%6.0% conv.
hanging candles from ceiling2K/yr +12.5%3.4% conv.

All search terms

Top floating candles harry potter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aptliton 24pcs Floating Candles with Wand Remote Flickering Warm Light with 6H Timer Battery Flameless Hanging LED Taper Magic Candles for Christmas Halloween Home Party Decorations

Aptliton£19.164.3★68 rev

HAUSPROFI Floating Candles with Wand 24 Pcs Flameless LED Magic Hanging Candles Remote & Control Flickering Warm Light for Home Wedding Party Garden Bedroom Ambiance Decor

HAUSPROFI£14.054.3★71 rev

Aptliton Floating Candles with Wand Remote Flickering Warm Light with 6H Timer Battery Flameless Hanging LED Taper Magic Candles for Christmas Halloween Home Party Decorations (12pcs)

Aptliton£11.834.3★68 rev

Floating Candles with Magic Wand Remote 12pcs Flameless Candles Floating Led Candles Battery Candles Flickering for Harry Potter Halloween Decoration Candles for Home Room Ceiling Closet Outdoor

MUCOOS£15.704.4★39 rev

Floating Candles with Wand Remote 20Pcs Battery Operated Flameless LED

FlyQintess£18.784.5★78 rev

Newest

by launch date

HAUSPROFI Floating Candles with Wand 24 Pcs Flameless LED Magic Hanging Candles Remote & Control Flickering Warm Light for Home Wedding Party Garden Bedroom Ambiance Decor

HAUSPROFI£14.0571 rev

9mo ago

Floating Candles with Wand Remote Control Hanging Magic Led Candles with Flameless Flickering Warm Light 16 cm LED Taper Candles for Party Halloween Christmas Pack of 12

INDARUN£12.90166 rev

10mo ago

Bryxidor LED Floating Candles with Wand Remote 12pcs Timer Function Flickering Taper Flameless Electric Hanging 1.2cm x15.5cm Battery Operated Fake White Plastic Candles for Halloween Decoration

Bryxidor£17.409 rev

11mo ago

Floating Candles with Wand Remote 20Pcs Battery Operated Flameless LED

FlyQintess£18.7878 rev

1y ago

Floating Candles with Wand Remote and Timer 12 Pack Magic Hanging Candles with Flameless Flickering Warm Light Battery LED Taper Candles for Home Christmas Halloween Wedding Birthday Party Decor

Xndryan£14.3926 rev

1y ago

What buyers say about floating candles harry potter

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow42%

“light is good”

Remote Control10%

“Fun lights, with remote control”

Fun/Entertainment Experience8%

“These candles are fun”

Embellishment/Embroidery Quality6%

“Brilliant decoration that id different and impressive”

Durability6%

“will certainly last a lot longer”

Material Quality6%

“Great replacement for the Glass type”

Assembly/Installation6%

“are easy to install”

Ease Of Use6%

“Easy to use and the wand is a useful feature to turn the candles on and off”

Battery Life4%

“Battery life seems good so far”

What buyers complain about

Value For Money30%

“Not really worth the money”

Assembly/Installation20%

“A bit fiddly to put up”

Quality-Overall17%

“Not the best quality”

Battery Life13%

“wasting battery power”

Durability7%

“Stopped Working After Six Weeks”

Top return reasons

Size-Overall21%

Material Quality10%

Adhesion/Stickiness10%

Defective Material/Parts10%

Remote Control7%

Brightness/Shine/Glow7%

Functionality-Overall7%

Product Condition5%

Ease Of Use5%

Mounting5%

Common questions

Is floating candles harry potter profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (43/100).
How competitive is the floating candles harry potter niche?: 12 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in floating candles harry potter?: Top complaints mined from reviews: Value For Money, Assembly/Installation, Quality-Overall. The return rate is 1.8%.
When does demand for floating candles harry potter peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 22.6× the quietest.
What does it cost to enter the floating candles harry potter niche?: Listings span £11.82–£22.95; the average listing price is £15.78 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.