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Floating Candles Harry Potter

a small market ($29K/yr) — Floating Candles Harry Potter doesn't clear our bar today.

Flapen Score

43
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Market size 7Growth 15Conversion 53Competition 22Returns 78Price range 71Avg price 77Brand share 44Review moat 95Quality gap 65
This niche Category average

Is Floating Candles Harry Potter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Floating Candles Harry Potter is a £29K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Floating Candles Harry Potter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 4.4% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K
Search volume / yr-19.1%42K
Conversion rate4.4%
Avg price£15.78

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 19
Top-5 product click share73%
Open market21%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews105

Top Floating Candles Harry Potter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Aptliton47%
  • HAUSPROFI13%
  • MUCOOS7%
  • FlyQintess6%
  • Bryxidor6%
  • KIKILIVE5%
  • Open — no brand owns it (6 brands, 16%)

Floating Candles Harry Potter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR4.4%Products13Brands12Top 5 Brands79%OOS Rate26.6%Rating4.4★Reviews105Avg BSR#467
7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.6×

Top Floating Candles Harry Potter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter floating candles7K/yr
  • floating candles harry potter11K/yr
  • hanging candles8K/yr
  • harry potter candles floating5K/yr
  • harry potter floating candles with wand3K/yr
  • floating candles with wand6K/yr
  • hanging candles from ceiling2K/yr

What reviews say buyers love and hate about Floating Candles Harry Potter

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Brightness/Shine/Glow42%

light is good

Remote Control10%

Fun lights, with remote control

Fun/Entertainment Experience8%

These candles are fun

Embellishment/Embroidery Quality6%

Brilliant decoration that id different and impressive

Durability6%

will certainly last a lot longer

What buyers complain about

87% of reviews
Value For Money30%

Not really worth the money

Assembly/Installation20%

A bit fiddly to put up

Quality-Overall17%

Not the best quality

Battery Life13%

wasting battery power

Durability7%

Stopped Working After Six Weeks

Floating Candles Harry Potter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Material Quality
10%
3Adhesion/Stickiness
10%
4Defective Material/Parts
10%
5Remote Control
7%

Common Floating Candles Harry Potter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Floating Candles Harry Potter 43/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.
Search demand for Floating Candles Harry Potter on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 22.6× the quietest.