firefly solar lights outdoor
Worth a lookShows low returns (0.8%), but a small market ($13K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.12avg listing price — sweet spot $15–$100
Review moat
Okay1,639.26avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.01–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, firefly solar lights outdoor is a £13K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
firefly solar lights outdoor market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 16.7%
- Avg brand age
- 34 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
24%
- Jsdoin21%
- PATIOPIA18%
- DooYard11%
- Caldarax11%
- SCNNC9%
- btfarm6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×
Top firefly solar lights outdoor search terms
- firefly solar lights32K/yr
- solar firefly lights outdoor garden5K/yr
- firefly lights12K/yr
- firefly solar lights outdoor6K/yr
- solar firefly lights3K/yr
- fire fly solar lights outdoor garden3K/yr
- firefly garden lights1K/yr
- firefly garden solar lights393/yr
- solar powered firefly garden lights502/yr
- solar powered firefly lights367/yr
Top firefly solar lights outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PATIOPIA Solar Lights Outdoor Garden 6 Pack 60 LED Firefly Outdoor Garden Lights Waterproof Solar Powered Swaying Light for Pathway Yard Patio Decoration (Warm White)
PATIOPIA£18.764.2★2,674 rev
Jsdoin Solar Lights Outdoor Waterproof Swaying Solar Garden Firefly Decorative Yard Firefly Garden Lights Outdoor for Path Fence 2pack
Jsdoin£9.364.4★593 rev
DooYard Solar Swaying Garden Lights Firefly Lights for Yard Upgraded Outdoor Solar Yard Lights with Flexible Wire & Heavy Bulb Base Warm White Patio Garden Decor (2pack)
DooYard£11.214.6★69 rev
Caldarax 4 Pack Solar Firefly Lights Outdoor Garden Waterproof 10 LED Swaying Solar Garden Firefly Lights Dancing Fireflies Light Decorative Outdoor for Path Fence Yard Patio Pathway (Warm White)
Caldarax£14.564.3★561 rev
Jsdoin Solar Light Outdoor Waterproof Firefly Swinging Garden Decoration Outdoor Courtyard Firefly Garden Light Road Fence 4PCS
Jsdoin£16.924.4★593 rev
Newest
by launch date
btfarm 4 Pack Solar Lights Outdoor Garden 120 LEDs Solar Firework Lights 8 Modes Starburst Decorative Light Powered Waterproof for Yard Lawn Patio Party Pathway Landscape Wedding Decor Warm White
btfarm£15.18150 rev
Boyfield Solar Lights Outdoor Garden 2 Pack 20 LED Firefly Solar Lights Waterproof Garden Lights for Pathway Patio Yard Decoration Warm White
Boyfield£6.995 rev
Solar Lights Outdoor 6 Pack Firefly Lights Waterproof Solar Garden Lights Swaying Light for Yard Lawn Patio Flower Bed Pathway Party Decoration Unique Gifts for Women Warm White Lights Decor
Houbobo£16.538 rev
DooYard Solar Swaying Garden Lights Firefly Lights for Yard Upgraded Outdoor Solar Yard Lights with Flexible Wire & Heavy Bulb Base Warm White Patio Garden Decor (2pack)
DooYard£11.2169 rev
Chipark Solar Lights Outdoor Garden Firefly Lights 6 Pack Waterproof Swinging Garden Decoration Outdoor Courtyard Firefly Garden Light for Pathway Yard Patio Fence Decor Cool White
Chipark£7.673 rev
Trending
90-day click momentumbtfarm 4 Pack Solar Lights Outdoor Garden 120 LEDs Solar Firework Lights 8 Modes Starburst Decorative Light Powered Waterproof for Yard Lawn Patio Party Pathway Landscape Wedding Decor Warm White
btfarm£15.184.6★
Boyfield Solar Lights Outdoor Garden 2 Pack 20 LED Firefly Solar Lights Waterproof Garden Lights for Pathway Patio Yard Decoration Warm White
Boyfield£6.992.8★
Chipark Solar Lights Outdoor Garden Firefly Lights 6 Pack Waterproof Swinging Garden Decoration Outdoor Courtyard Firefly Garden Light for Pathway Yard Patio Fence Decor Cool White
Chipark£7.673.5★
DooYard Solar Swaying Garden Lights Firefly Lights for Yard Upgraded Outdoor Solar Yard Lights with Flexible Wire & Heavy Bulb Base Warm White Patio Garden Decor (2pack)
DooYard£11.214.6★
Solar Lights Outdoor 6 Pack Firefly Lights Waterproof Solar Garden Lights Swaying Light for Yard Lawn Patio Flower Bed Pathway Party Decoration Unique Gifts for Women Warm White Lights Decor
Houbobo£16.534.8★
What buyers say about firefly solar lights outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“Nice light”
“These lights are of great quality”
“Reasonably priced”
“Warm bright colour”
“Very easy to assemble”
“As advertised”
“Surprisingly durable and reliable”
“Very pretty and adjustable design”
“Easy to use”
“With reliable solar charging”
What buyers complain about
“don't last”
“one of them stopped working straight away”
“These lights are really poor quality”
“The brightness is underwhelming”
“After three days of charging”
“A bit flimsy”
“Batteries dont last long”
“Not fit for purpose”
“Product stopped working”
“Not worth the money”
Top return reasons
Common questions
- Is firefly solar lights outdoor profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the firefly solar lights outdoor niche?
- 17 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in firefly solar lights outdoor?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for firefly solar lights outdoor peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.7× the quietest.
- What does it cost to enter the firefly solar lights outdoor niche?
- Listings span £4.01–£24.27; the average listing price is £12.12 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.