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Firefly Solar Lights Outdoor

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $13K a year here, so Firefly Solar Lights Outdoor is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 370 Lighting niches · +4 vs the category median of 47
Market size
£13K/yr63K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
51%top-5 click share · 17 brands · 31 sellers

Flapen Score

Firefly Solar Lights Outdoor against its category

The dotted line is the Lighting average. Past it, Firefly Solar Lights Outdoor is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firefly Solar Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Firefly Solar Lights Outdoor 63K times last year and spent an estimated £13K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+35.2%
Conversion, latest week
1.7%
Market size, estimated
£13Ka year
Peak month
May5.7× the quietest month
Top search term
firefly solar lights32K searches a year

02 · Price

A sale here is worth £12.12.

Listings sell for £12.12 on average, from £4.01 to £24.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.12 that is £0 to £1K a year per listing.

Average price
£12.12under the $15 to $100 sweet spot
Price range
£4.01–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #170 within Outdoor Lighting. It carries 1,639 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#170in Outdoor Lighting
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,639per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Firefly Solar Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£513£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

24%

  • Jsdoin21%
  • PATIOPIA18%
  • DooYard11%
  • Caldarax11%
  • SCNNC9%
  • btfarm6%

Demand

Firefly Solar Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×

Search terms

Top Firefly Solar Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firefly solar lights32K/yr
  • solar firefly lights outdoor garden5K/yr
  • firefly lights12K/yr
  • firefly solar lights outdoor6K/yr
  • solar firefly lights3K/yr
  • fire fly solar lights outdoor garden3K/yr
  • firefly garden lights1K/yr
  • firefly garden solar lights393/yr
  • solar powered firefly garden lights502/yr
  • solar powered firefly lights367/yr

Reviews and returns

What reviews say buyers love and hate about Firefly Solar Lights Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.26

don't last

Break MUCH too easily

Not very durable

Functionality-Overall16%−0.17

one of them stopped working straight away

Doesnt work

Don't really work that well

Quality-Overall11%−0.01

These lights are really poor quality

Bad quality

Cheap quality only last 1 summer

Brightness/Shine/Glow4%+3.23

The brightness is underwhelming

bright other times don't work at all

they aren't very bright

Charging4%−0.02

After three days of charging

Will not charge properly

the other never held a charge

Love

Brightness/Shine/Glow42%+3.23

Nice light

Nice and bright

Shining bright

Quality-Overall13%−0.01

These lights are of great quality

Excellent product

Very good effective product

Value For Money13%+0.89

Reasonably priced

Good value

Excellent value

Color3%+0.12

Warm bright colour

Pretty

Good size - I got the white ones

Assembly/Installation3%+0.15

Very easy to assemble

Easy to set up

Easy to install

Return

0.8% Return rate 33% Fixable by listing

Functionality-Overall25%▆▆▇█▇█

one of them stopped working straight away

Doesnt work

Don't really work that well

Size-Overall21%▆█▄▆▅▅

Not fit for purpose

They are tiny

these fall a bit short

Defective Material/Parts12%▅▄█▆▇▆

Product stopped working

one of these doesn't work properly

Faulty Product

Brightness/Shine/Glow8%█▁▅▆█▆

The brightness is underwhelming

bright other times don't work at all

they aren't very bright

Advertised Vs Actual Product6%▅██▆▆▆

FAQ

Common Firefly Solar Lights Outdoor questions

Answered from the same tracked data.