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Feather Light Shade

Fail

Demand is soft, at -37.3% this quarter, so Feather Light Shade is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£50K/yr81K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 9 sellers

Flapen Score

Feather Light Shade against its category

The dotted line is the Lighting average. Past it, Feather Light Shade is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Light Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feather Light Shade 81K times last year and spent an estimated £50K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
3.1%
Market size, estimated
£50Ka year
Peak month
September2.2× the quietest month
Top search term
feather lampshade25K searches a year

02 · Price

A sale here is worth £19.64.

Listings sell for £19.64 on average, from £14.06 to £29.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £19.64 that is £2K to £5K a year per listing.

Average price
£19.64inside the $15 to $100 sweet spot
Price range
£14.06–£29.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #270 within Indoor Lighting. It carries 743 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#270in Indoor Lighting
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Feather Light Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

9

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Waneway51%
  • Klass Home Collection19%
  • CocCCoon8%
  • BPTZYLN6%
  • Syylqyr6%
  • AHAQU4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Feather Light Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Feather Light Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather lampshade25K/yr
  • feather light shade17K/yr
  • fluffy lampshade7K/yr
  • feather light shade ceiling8K/yr
  • fluffy light shade ceiling5K/yr
  • feather lamp shade4K/yr
  • feather lampshades ceiling5K/yr
  • white feather light shade3K/yr
  • feather light3K/yr
  • fluffy light shade2K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Light Shade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.34

The 50cm size is quite large

Too small

The metal hanging thing was so small

Assembly/Installation13%+0.77

Assembly problem

an absolute nightmare to put together

Item broke as soon as I tried to put it together

Advertised Vs Actual Product9%−0.06

looks nothing like the photo

Not as pictured

Quality-Overall8%−0.03

Poor quality

Very bad quality

Absolutely awful

Thickness6%+0.31

When you see it in the packet it looks quite thin with hardly any feathers

Love

Brightness/Shine/Glow22%+1.48

It gives off a soft light

it looks stunning when lit

good light shade

Quality-Overall18%−0.03

Amazing quality

Excellent product

super cute and looks great

Assembly/Installation13%+0.77

is very easy to assemble

easy to install would highly recommend

easy to put together let's out plenty of light

Size-Overall10%−0.34

love the fit

Very easy to fit

Perfect size for living room, looks good and get lots of compliments

Color9%+0.89

Nice and white it so pretty

are brilliant with coloured lighting

Lovely shade

Return

3.6% Return rate 72% Fixable by listing

Size-Overall56%█▆▆▆█▇

The 50cm size is quite large

Too small

The metal hanging thing was so small

Quality-Overall10%▅█▂▃█▅

Poor quality

Very bad quality

Absolutely awful

Defective Material/Parts10%▄▄▅█▂▄
Color7%▆█▅▅▃▃
Advertised Vs Actual Product6%▃▃▄▃▁█

looks nothing like the photo

Not as pictured

FAQ

Common Feather Light Shade questions

Answered from the same tracked data.