E27 Smart Bulb
prices mostly outside the sweet spot ($5.51–$14.98) — E27 Smart Bulb doesn't clear our bar today.
Flapen Score
Is E27 Smart Bulb profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, E27 Smart Bulb is a £176K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 29/100.
E27 Smart Bulb: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -37.5% over the last 90 days and 10.7% of searches end in a purchase.
£176K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top E27 Smart Bulb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 5,507
- Age
- 5y ago
Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 5y ago
Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 1,654
- Age
- 5y ago
![Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required [Energy Class F]](https://m.media-amazon.com/images/I/41818G8BTdL.jpg)
Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required [Energy Class F]
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 5,419
- Age
- 6y ago
Tapo L535E E27 Smart Bulb Alexa Light Bulb Matter-Certified Multicolour 8.6W (75W) Auto Schedule and Timer Away Mode Dimmable Energy Monitoring Voice Control Via Alexa and Google Assistant
- Price
- £7.96
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 2y ago
Trending
90-day click momentum
Tapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 3mo ago
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
![Philips Hue White Filament A60 Smart Light Bulb [E27 Edison Screw] 7W for Warm Vintage Indoor Home Lighting. Decorate Your Livingroom Bedroom or Diningroom](https://m.media-amazon.com/images/I/31M6ktyKt8L.jpg)
Philips Hue White Filament A60 Smart Light Bulb [E27 Edison Screw] 7W for Warm Vintage Indoor Home Lighting. Decorate Your Livingroom Bedroom or Diningroom
- Price
- £14.27
- Rating
- 4.6/5
- Reviews
- 1,108
- Age
- 4y ago
Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 5,507
- Age
- 5y ago
Newest
by launch dateTapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 3mo ago
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
Amazon Basics Smart Multicolor LED Light Bulb E27 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 1,937
- Age
- 1y ago
Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago
Lepro AI E27 Smart Bulb 8.5W=60W 806lm LED Screw Bulbs WiFi Bulb 2 Packs
- Price
- £10.69
- Rating
- 4.4/5
- Reviews
- 928
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Tapo82%
- Lepro5%
- UPXNBOR4%
- Amazon Basics3%
- Govee3%
- Philips Hue3%
E27 Smart Bulb demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Nov · busiest ÷ quietest = 5.9×
Top E27 Smart Bulb search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- e27 smart bulb75K/yr
- smart bulb e2726K/yr
- tapo e27 smart bulb12K/yr
- tapo e279K/yr
- e27 smart led bulb5K/yr
- tapo bulb e275K/yr
- e27 smart bulb alexa6K/yr
- smart bulb screw6K/yr
- e27 screw bulb smart3K/yr
- smart e27 bulb4K/yr
What reviews say buyers love and hate about E27 Smart Bulb
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Easy to install”
“Nice and bright”
“The colours are bright”
“Excellent Product”
“worth it”
What buyers complain about
72% of reviews“Not connecting”
“Not lasting long”
“Useless app to control bulbs”
“There are slightly cheaper smart bulbs around”
“Poor product”
E27 Smart Bulb return rate & reasons
Why buyers send it back, as a share of all return requests.
4.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common E27 Smart Bulb questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
