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E27 Smart Bulb

Fail

Prices span $5.51–$14.98, mostly outside the sweet spot, so E27 Smart Bulb is a Fail.

Flapen Score
29
29 / 100
Ranks 344 of 370 Lighting niches · −18 vs the category median of 47
Market size
£176K/yr178K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
80%top-5 click share · 6 brands · 36 sellers

Flapen Score

E27 Smart Bulb against its category

The dotted line is the Lighting average. Past it, E27 Smart Bulb is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Smart Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E27 Smart Bulb 178K times last year and spent an estimated £176K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
10.7%
Market size, estimated
£176Ka year
Peak month
July5.9× the quietest month
Top search term
e27 smart bulb75K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £5.51 to £14.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.22 that is £12K to £14K a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£5.51–£14.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #541 within Light Bulbs. It carries 4,171 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#541in Light Bulbs
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,171per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top E27 Smart Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Tapo82%
  • Lepro5%
  • UPXNBOR4%
  • Amazon Basics3%
  • Govee3%
  • Philips Hue3%

Demand

E27 Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 5.9×

Search terms

Top E27 Smart Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e27 smart bulb75K/yr
  • smart bulb e2726K/yr
  • tapo e27 smart bulb12K/yr
  • tapo e279K/yr
  • e27 smart led bulb5K/yr
  • tapo bulb e275K/yr
  • e27 smart bulb alexa6K/yr
  • smart bulb screw6K/yr
  • e27 screw bulb smart3K/yr
  • smart e27 bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Smart Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall29%−0.22

Not connecting

Lost connection

can not connect to Alexa

Durability11%−0.08

Not lasting long

Broke after 2 months

It does not work it did for a month

Software/Application7%−0.03

Useless app to control bulbs

App ratings dreadful

Does not work with app

Value For Money5%+0.26

There are slightly cheaper smart bulbs around

These are a little on the expensive side

the price wasnt fantastic

Quality-Overall4%+0.23

Poor product

Rubbish

Absolute rubbish

Love

Assembly/Installation22%+2.14

Easy to install

Easy to Set Up

Very good and straight forward to install and get it working

Brightness/Shine/Glow18%+1.21

Nice and bright

The brightness is perfect

The lights are bright

Color11%+0.45

The colours are bright

So many colours

colours are lovely

Quality-Overall8%+0.23

Excellent Product

Good quality bulb

Overall, theyre simple, reliable, and a nice upgrade for any home

Value For Money7%+0.26

worth it

Good value for money

Good Value

Return

4.0% Return rate 50% Fixable by listing

Size-Overall44%▆█▇▇█▆
Connectivity-Overall17%█▇▅▅▆▇

Not connecting

Lost connection

can not connect to Alexa

Compatibility-Overall14%█▇▇█▅▅

Does not work with Google unless you buy an extra device

the bulbs aren't matter compatible I did some research

Functionality-Overall6%▄▅█▅▆█

Doesnt work

it doesnt work with the fade function

The lights do not stop flickering every time there on

Brightness/Shine/Glow4%▇▆▆█▃▅

its not that much of bright enough to lit up whole room

not as bright as previous other brand bulb so room feels a bit dark

Not as bright as i'd liked

FAQ

Common E27 Smart Bulb questions

Answered from the same tracked data.