E27 Smart Bulb
FailPrices span $5.51–$14.98, mostly outside the sweet spot, so E27 Smart Bulb is a Fail.
- Flapen Score
- 29 / 100Ranks 344 of 370 Lighting niches · −18 vs the category median of 4729
- Market size
- £176K/yr178K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 36 sellers
Flapen Score
E27 Smart Bulb against its category
The dotted line is the Lighting average. Past it, E27 Smart Bulb is stronger. Inside it, weaker.
Market
The E27 Smart Bulb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for E27 Smart Bulb 178K times last year and spent an estimated £176K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Nov. Flapen scores it 29 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £176Ka year
- Peak month
- July5.9× the quietest month
- Top search term
- e27 smart bulb75K searches a year
02 · Price
A sale here is worth £9.22.
Listings sell for £9.22 on average, from £5.51 to £14.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.22 that is £12K to £14K a year per listing.
- Average price
- £9.22under the $15 to $100 sweet spot
- Price range
- £5.51–£14.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£14K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #541 within Light Bulbs. It carries 4,171 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #541in Light Bulbs
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,171per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top E27 Smart Bulb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 5,507
- Age
- 5y ago

Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 5y ago

Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 1,654
- Age
- 5y ago
![Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required [Energy Class F]](https://m.media-amazon.com/images/I/41818G8BTdL.jpg)
Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required [Energy Class F]
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 5,419
- Age
- 6y ago

Tapo L535E E27 Smart Bulb Alexa Light Bulb Matter-Certified Multicolour 8.6W (75W) Auto Schedule and Timer Away Mode Dimmable Energy Monitoring Voice Control Via Alexa and Google Assistant
- Price
- £7.96
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 2y ago
Trending
90-day click momentum
Tapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 3mo ago

UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
![Philips Hue White Filament A60 Smart Light Bulb [E27 Edison Screw] 7W for Warm Vintage Indoor Home Lighting. Decorate Your Livingroom Bedroom or Diningroom](https://m.media-amazon.com/images/I/31M6ktyKt8L.jpg)
Philips Hue White Filament A60 Smart Light Bulb [E27 Edison Screw] 7W for Warm Vintage Indoor Home Lighting. Decorate Your Livingroom Bedroom or Diningroom
- Price
- £14.27
- Rating
- 4.6/5
- Reviews
- 1,108
- Age
- 4y ago

Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago
![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 5,507
- Age
- 5y ago
Newest
by launch date
Tapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 3mo ago

UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago

Amazon Basics Smart Multicolor LED Light Bulb E27 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 1,937
- Age
- 1y ago

Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago

Lepro AI E27 Smart Bulb 8.5W=60W 806lm LED Screw Bulbs WiFi Bulb 2 Packs
- Price
- £10.69
- Rating
- 4.4/5
- Reviews
- 928
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Tapo82%
- Lepro5%
- UPXNBOR4%
- Amazon Basics3%
- Govee3%
- Philips Hue3%
Demand
E27 Smart Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 5.9×
Search terms
Top E27 Smart Bulb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- e27 smart bulb75K/yr
- smart bulb e2726K/yr
- tapo e27 smart bulb12K/yr
- tapo e279K/yr
- e27 smart led bulb5K/yr
- tapo bulb e275K/yr
- e27 smart bulb alexa6K/yr
- smart bulb screw6K/yr
- e27 screw bulb smart3K/yr
- smart e27 bulb4K/yr
Reviews and returns
What reviews say buyers love and hate about E27 Smart Bulb
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not connecting
Lost connection
can not connect to Alexa
Not lasting long
Broke after 2 months
It does not work it did for a month
Useless app to control bulbs
App ratings dreadful
Does not work with app
There are slightly cheaper smart bulbs around
These are a little on the expensive side
the price wasnt fantastic
Poor product
Rubbish
Absolute rubbish
Love
Easy to install
Easy to Set Up
Very good and straight forward to install and get it working
Nice and bright
The brightness is perfect
The lights are bright
The colours are bright
So many colours
colours are lovely
Excellent Product
Good quality bulb
Overall, theyre simple, reliable, and a nice upgrade for any home
worth it
Good value for money
Good Value
Return
4.0% Return rate 50% Fixable by listing
Not connecting
Lost connection
can not connect to Alexa
Does not work with Google unless you buy an extra device
the bulbs aren't matter compatible I did some research
Doesnt work
it doesnt work with the fade function
The lights do not stop flickering every time there on
its not that much of bright enough to lit up whole room
not as bright as previous other brand bulb so room feels a bit dark
Not as bright as i'd liked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common E27 Smart Bulb questions
Answered from the same tracked data.









