Is e27 smart bulb profitable to sell on Amazon United Kingdom?

The niche generates £176K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (29/100).

How competitive is the e27 smart bulb niche?

6 brands and 36 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in e27 smart bulb?

Top complaints mined from reviews: Connectivity-Overall, Durability, Software/Application. The return rate is 4.0%.

When does demand for e27 smart bulb peak?

Demand peaks in Jul–Nov; the busiest month runs 5.9× the quietest.

What does it cost to enter the e27 smart bulb niche?

Listings span £5.51–£14.98; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.

e27 smart bulb

Skip it

Prices mostly outside the sweet spot ($5.51–$14.98) — this niche doesn't clear our bar today.

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Okay£176K

£176K/yr · 178K searches

Avg price

Okay£9.22

avg listing price — sweet spot $15–$100

Review moat

Bad4,171.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-37.5%

90-day search growth — must beat 0% to launch

Price range

Bad£5.51–£14.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, e27 smart bulb is a £176K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 29/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e27 smart bulb market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £138K–£184K; units × avg price
Conversion rate: 10.7%
Avg BSR: #541
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Tapo82%
Lepro5%
UPXNBOR4%
Amazon Basics3%
Govee3%
Philips Hue3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.

Peak months: Jul, Nov · busiest ÷ quietest = 5.9×

Open Trend

Top e27 smart bulb search terms

e27 smart bulb75K/yr -42.4%6.5% conv.
smart bulb e2726K/yr -34.4%5.6% conv.
tapo e27 smart bulb12K/yr -34.6%14.7% conv.
tapo e279K/yr -27.3%15.0% conv.
e27 smart led bulb5K/yr -23.4%5.6% conv.
tapo bulb e275K/yr -6.6%14.4% conv.
e27 smart bulb alexa6K/yr -34.9%5.2% conv.
smart bulb screw6K/yr -48.9%8.2% conv.
e27 screw bulb smart3K/yr +0.7%6.6% conv.
smart e27 bulb4K/yr -41.2%7.9% conv.

All search terms

Top e27 smart bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]

Tapo£6.604.4★5,507 rev

Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving

Tapo£12.044.5★2,447 rev

Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google

Tapo£9.404.5★1,654 rev

Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required [Energy Class F]

Tapo£5.514.5★5,419 rev

Tapo L535E E27 Smart Bulb Alexa Light Bulb Matter-Certified Multicolour 8.6W (75W) Auto Schedule and Timer Away Mode Dimmable Energy Monitoring Voice Control Via Alexa and Google Assistant

Tapo£7.964.5★9,483 rev

Newest

by launch date

Tapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control

Tapo£6.619,483 rev

3mo ago

UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack

UPXNBOR£6.25169 rev

1y ago

Amazon Basics Smart Multicolor LED Light Bulb E27 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack

Amazon Basics£7.081,937 rev

1y ago

Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs

Govee£14.987,749 rev

2y ago

Lepro AI E27 Smart Bulb 8.5W=60W 806lm LED Screw Bulbs WiFi Bulb 2 Packs

Lepro£10.69928 rev

2y ago

What buyers say about e27 smart bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Easy to install”

Brightness/Shine/Glow18%

“Nice and bright”

Color11%

“The colours are bright”

Quality-Overall8%

“Excellent Product”

Value For Money7%

“worth it”

Connectivity-Overall4%

“No disconnections so far”

Advertised Vs Actual Product4%

“Its what I needed”

Ease Of Use3%

“Easy to use”

Software/Application3%

“Easy to setup via app”

Security2%

“the privacy policy is very broad”

What buyers complain about

Connectivity-Overall29%

“Not connecting”

Durability11%

“Not lasting long”

Software/Application7%

“Useless app to control bulbs”

Value For Money5%

“There are slightly cheaper smart bulbs around”

Quality-Overall4%

“Poor product”

Functionality-Overall4%

“Doesnt work”

Display Colors3%

“very disappointing The packaging on these ones are now a different colour”

Brightness/Shine/Glow3%

“its not that much of bright enough to lit up whole room”

Assembly/Installation3%

“Very difficult to set up”

Compatibility-Overall3%

“Does not work with Google unless you buy an extra device”

Top return reasons

Size-Overall44%

Connectivity-Overall17%

Compatibility-Overall14%

Functionality-Overall6%

Brightness/Shine/Glow4%

Color3%

Defective Material/Parts2%

Software/Application2%

Value For Money1%

Assembly/Installation1%

Common questions

Is e27 smart bulb profitable to sell on Amazon United Kingdom?: The niche generates £176K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (29/100).
How competitive is the e27 smart bulb niche?: 6 brands and 36 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in e27 smart bulb?: Top complaints mined from reviews: Connectivity-Overall, Durability, Software/Application. The return rate is 4.0%.
When does demand for e27 smart bulb peak?: Demand peaks in Jul–Nov; the busiest month runs 5.9× the quietest.
What does it cost to enter the e27 smart bulb niche?: Listings span £5.51–£14.98; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.