Skip to content

E27 Smart Bulb

Fail

Prices span $5.51–$14.98, mostly outside the sweet spot, so E27 Smart Bulb is a Fail.

Flapen Score
29
29 / 100
Ranks 344 of 370 Lighting niches · −18 vs the category median of 47
Market size
£176K/yr178K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
80%top-5 click share · 6 brands · 36 sellers

Flapen Score

E27 Smart Bulb against its category

The dotted line is the Lighting average. Past it, E27 Smart Bulb is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Smart Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E27 Smart Bulb 178K times last year and spent an estimated £176K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
10.7%
Market size, estimated
£176Ka year
Peak month
July5.9× the quietest month
Top search term
e27 smart bulb75K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £5.51 to £14.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.22 that is £12K to £14K a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£5.51–£14.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #541 within Light Bulbs. It carries 4,171 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#541in Light Bulbs
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,171per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top E27 Smart Bulb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

36

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Tapo82%
  • Lepro5%
  • UPXNBOR4%
  • Amazon Basics3%
  • Govee3%
  • Philips Hue3%

Demand

E27 Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 5.9×

Search terms

Top E27 Smart Bulb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • e27 smart bulb75K/yr
  • smart bulb e2726K/yr
  • tapo e27 smart bulb12K/yr
  • tapo e279K/yr
  • e27 smart led bulb5K/yr
  • tapo bulb e275K/yr
  • e27 smart bulb alexa6K/yr
  • smart bulb screw6K/yr
  • e27 screw bulb smart3K/yr
  • smart e27 bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Smart Bulb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
29%of negative reviews mention “Connectivity-Overall”
4.0%of orders come back
“Not connecting”
A buyer, on “Connectivity-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common E27 Smart Bulb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data