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E27 Screw Bulb Cool White

Fail

Demand is soft, at -35.1% this quarter, so E27 Screw Bulb Cool White is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£43K/yr60K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
53%top-5 click share · 15 brands · 24 sellers

Flapen Score

E27 Screw Bulb Cool White against its category

The dotted line is the Lighting average. Past it, E27 Screw Bulb Cool White is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Screw Bulb Cool White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E27 Screw Bulb Cool White 60K times last year and spent an estimated £43K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
9.1%
Market size, estimated
£43Ka year
Peak month
November2.9× the quietest month
Top search term
e27 screw bulb cool white16K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £1.87 to £16.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.96 that is £796 to £2K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£1.87–£16.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£796–£2K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #571 within Light Bulbs. It carries 821 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#571in Light Bulbs
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top E27 Screw Bulb Cool White products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 93%

Open market

25%

  • Vanke24%
  • Lepro16%
  • PHILIPS15%
  • BLAUPUNKT8%
  • WAXP6%
  • COTLEDL5%

Demand

E27 Screw Bulb Cool White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top E27 Screw Bulb Cool White search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • e27 screw bulb cool white16K/yr
  • e27 cool white bulb11K/yr
  • e27 led bulb cool white12K/yr
  • e27 bulb cool white10K/yr
  • e27 cool white6K/yr
  • e27 screw bulb bright white4K/yr
  • led screw light bulb bright white2K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Screw Bulb Cool White

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Brightness/Shine/Glow”
3.2%of orders come back
“It doesnt dim gradually, only jumps between maximum and minimum brightness”
A buyer, on “Brightness/Shine/Glow”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common E27 Screw Bulb Cool White questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data