e27 screw bulb cool white
Skip itSoft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good821.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 60K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.87–£16.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, e27 screw bulb cool white is a £43K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
e27 screw bulb cool white market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #571
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 5.1%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
24
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
25%
- Vanke24%
- Lepro16%
- PHILIPS15%
- BLAUPUNKT8%
- WAXP6%
- COTLEDL5%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -35.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top e27 screw bulb cool white search terms
- e27 screw bulb cool white16K/yr
- e27 cool white bulb11K/yr
- e27 led bulb cool white12K/yr
- e27 bulb cool white10K/yr
- e27 cool white6K/yr
- e27 screw bulb bright white4K/yr
- led screw light bulb bright white2K/yr
Top e27 screw bulb cool white products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanke E27 Screw Bulb 9W(60W Equivalent) Cool White 6000K Pack of 3
Vanke£5.804.6★1,006 rev
Lepro E27 Screw Bulb 806lm Cool White 6500K 8.5W = 60W Pack of 6
Lepro£9.144.5★2,152 rev
![Philips LED Frosted A60 Light Bulb 3 Pack [Cool White 4000K - E27 Edison Screw] 60W Non Dimmable. for Home Indoor Lighting](https://m.media-amazon.com/images/I/41A0LZvmVtL.jpg)
Philips LED Frosted A60 Light Bulb 3 Pack [Cool White 4000K - E27 Edison Screw] 60W Non Dimmable. for Home Indoor Lighting
PHILIPS£6.414.4★1,902 rev
COTLEDL E27 LED Bulbs 5W Edison Screw (ES) Bulb Equivalent 40W Incandescent Cool White 6000K Energy Saving 500LM G45 Golf Ball Light Bulb Not Dimmable No Flicker Lamps 6 Pack
COTLEDL£8.254.6★546 rev
Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack
BLAUPUNKT£2.734.6★50 rev
Newest
by launch dateBlaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack
BLAUPUNKT£2.7350 rev
Blaupunkt E27 LED Bulb A60 GLS 6W (60W) 600lm 6000K Cool White 1-Pack
BLAUPUNKT£1.871 rev
Blaupunkt E27 LED Bulb A60 GLS 9W (80W) 900lm Matt 6000K Cool White 1-Pack
BLAUPUNKT£2.2645 rev
![Lumlog E27 LED Bulbs Cool White 10W 6000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]](https://m.media-amazon.com/images/I/51cDxb1FssL.jpg)
Lumlog E27 LED Bulbs Cool White 10W 6000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]
Lumlog£9.9782 rev
E27 Screw LED Light Bulb Cool White 100W Equivalent 1600 Lumen Super Bright ES GLS Bright White Light Bulbs 12 Watt Large Screw in Light Bulb 6500K Flicker Free Non-dimmable Pack of 4
WAXP£7.99190 rev
Trending
90-day click momentumBlaupunkt E27 LED Bulb A60 GLS 6W (60W) 600lm 6000K Cool White 1-Pack
BLAUPUNKT£1.875.0★
Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack
BLAUPUNKT£2.734.6★
LUTW LED Light Bulbs E27 Edison Screw Bulbs 100W Equivalent Cool White 6500K ES Screw in Light Bulb 12W 1200lm Super Bright Energy Saving Lightbulbs for Lamp Non-Dimmable Pack of 6
LUTW£10.704.5★
DiCUNO E27 LED Screw Bulb A Class 2.2W=40W Natural White 4000K 465LM 2Pcs
DiCUNO£7.954.6★
FLSNT E27 Screw Bulb 60W Equivalent 4000K Cool White 7W ST64 E27 Vintage Light Bulbs Edison Screw Bulb 806LM Non-Dimmable Clear Glass Pack of 6
FLSNT£16.064.6★
What buyers say about e27 screw bulb cool white
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Excellent value for money”
“Quality lamps”
“Just what i needed”
“good bright bulbs”
“Nice colour too”
“fit for purpose”
“Useful”
“Seem to be working ok”
“easy to install”
What buyers complain about
“It doesnt dim gradually, only jumps between maximum and minimum brightness”
“2 bulbs blew up when first used”
“Read the discription i did not realise they were miniture bulbs not full size”
“lasted 3 months”
“Get too hot”
“they arent cool white”
“ITS OK BUT INSTRUCTIONS ARE RUBISH”
“Waste of money”
“Rubbish”
Top return reasons
Common questions
- Is e27 screw bulb cool white profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the e27 screw bulb cool white niche?
- 15 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in e27 screw bulb cool white?
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Size-Overall. The return rate is 3.2%.
- When does demand for e27 screw bulb cool white peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the e27 screw bulb cool white niche?
- Listings span £1.87–£16.06; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.