How competitive is the E27 Screw Bulb Cool White niche on Amazon United Kingdom?

15 brands and 24 sellers compete in E27 Screw Bulb Cool White on Amazon United Kingdom. The top 5 E27 Screw Bulb Cool White products take 53% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in E27 Screw Bulb Cool White?

E27 Screw Bulb Cool White buyers on Amazon United Kingdom complain most about Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Size-Overall, the themes mined from the niche's reviews. Its return rate is 3.2%.

What does it cost to enter the E27 Screw Bulb Cool White niche?

E27 Screw Bulb Cool White sells for £7.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.87–£16.06. The average incumbent carries 821 reviews — the moat a new listing must climb.

E27 Screw Bulb Cool White

soft demand (-35.1% this quarter) — E27 Screw Bulb Cool White doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is E27 Screw Bulb Cool White profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, E27 Screw Bulb Cool White is a £43K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.

E27 Screw Bulb Cool White: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.1% over the last 90 days and 9.1% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr6K

Search volume / yr-35.1%60K

Conversion rate9.1%

Avg price£7.96

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers15 · 24

Top-5 product click share53%

Open market31%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top E27 Screw Bulb Cool White products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vanke E27 Screw Bulb 9W(60W Equivalent) Cool White 6000K Pack of 3

Price: £5.80
Rating: 4.6/5
Reviews: 1,006
Age: 4y ago

Lepro E27 Screw Bulb 806lm Cool White 6500K 8.5W = 60W Pack of 6

Price: £9.14
Rating: 4.5/5
Reviews: 2,152
Age: 6y ago

Philips LED Frosted A60 Light Bulb 3 Pack [Cool White 4000K - E27 Edison Screw] 60W Non Dimmable. for Home Indoor Lighting

Price: £6.41
Rating: 4.4/5
Reviews: 1,902
Age: 4y ago

COTLEDL E27 LED Bulbs 5W Edison Screw (ES) Bulb Equivalent 40W Incandescent Cool White 6000K Energy Saving 500LM G45 Golf Ball Light Bulb Not Dimmable No Flicker Lamps 6 Pack

Price: £8.25
Rating: 4.6/5
Reviews: 546
Age: 1y ago

Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack

Price: £2.73
Rating: 4.6/5
Reviews: 50
Age: 10mo ago

Newest

by launch date

Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack

Price: £2.73
Rating: 4.6/5
Reviews: 50
Age: 10mo ago

Blaupunkt E27 LED Bulb A60 GLS 6W (60W) 600lm 6000K Cool White 1-Pack

Price: £1.87
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

Blaupunkt E27 LED Bulb A60 GLS 9W (80W) 900lm Matt 6000K Cool White 1-Pack

Price: £2.26
Rating: 4.6/5
Reviews: 45
Age: 10mo ago

Lumlog E27 LED Bulbs Cool White 10W 6000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]

Price: £9.97
Rating: 4.5/5
Reviews: 82
Age: 11mo ago

E27 Screw LED Light Bulb Cool White 100W Equivalent 1600 Lumen Super Bright ES GLS Bright White Light Bulbs 12 Watt Large Screw in Light Bulb 6500K Flicker Free Non-dimmable Pack of 4

Price: £7.99
Rating: 4.6/5
Reviews: 190
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

25%

Vanke24%
Lepro16%
PHILIPS15%
BLAUPUNKT8%
WAXP6%
COTLEDL5%

E27 Screw Bulb Cool White demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR9.1%Products25Brands15Top 5 Brands69%OOS Rate5.1%Rating4.6★Reviews821Avg BSR#571

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top E27 Screw Bulb Cool White search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

e27 screw bulb cool white16K/yr -28.4%8.6% conv.
e27 cool white bulb11K/yr -39.4%8.2% conv.
e27 led bulb cool white12K/yr -38.2%5.7% conv.
e27 bulb cool white10K/yr -37.6%7.4% conv.
e27 cool white6K/yr -33.3%5.8% conv.
e27 screw bulb bright white4K/yr -27.8%5.4% conv.
led screw light bulb bright white2K/yr -96.4%33.3% conv.

What reviews say buyers love and hate about E27 Screw Bulb Cool White

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Brightness/Shine/Glow51%

“Nice and bright”

Value For Money16%

“Excellent value for money”

Quality-Overall10%

“Quality lamps”

Advertised Vs Actual Product9%

“Just what i needed”

Bulb Flicker/Dimming/Color4%

“good bright bulbs”

What buyers complain about

96% of reviews

Brightness/Shine/Glow23%

“It doesnt dim gradually, only jumps between maximum and minimum brightness”

Bulb Flicker/Dimming/Color15%

“2 bulbs blew up when first used”

Size-Overall15%

“Read the discription i did not realise they were miniture bulbs not full size”

Durability12%

“lasted 3 months”

Heating8%

“Get too hot”

E27 Screw Bulb Cool White return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Brightness/Shine/Glow

23%

3Color

17%

4Bulb Flicker/Dimming/Color

5Compatibility-Overall

Common E27 Screw Bulb Cool White questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Screw Bulb Cool White 38/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -35.1% over the last 90 days.