e27 dimmable bulb
Skip itPrices mostly outside the sweet spot ($6.28–$15.01) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,300.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.67avg listing price — sweet spot $15–$100
Market size
Okay£106K£106K/yr · 130K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Price range
Bad£6.28–£15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, e27 dimmable bulb is a £106K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
e27 dimmable bulb market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £97K–£121K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.5%
- Avg brand age
- 47 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
20%
- EDISHINE25%
- Linkind13%
- TEKLED12%
- Lepro12%
- PHILIPS11%
- Vanke7%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -36.8% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top e27 dimmable bulb search terms
- e27 dimmable bulb61K/yr
- e27 dimmable bulb warm white18K/yr
- e27 screw bulb dimmable12K/yr
- e27 led dimmable6K/yr
- e27 dimmable6K/yr
- e27 bulb dimmable7K/yr
- dimmable light bulb e275K/yr
- e27 led bulb dimmable6K/yr
- dimmable e27 bulb4K/yr
- dimmable e27 led bulb warm white5K/yr
Top e27 dimmable bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EDISHINE 6 Pack E27 Dimmable LED Edison Bulbs E27 LED Bulbs Large Edison Screw 6.5W 2700K Warm White Flicker Free Energy Saving for Chandelier Table Lamp
EDISHINE£12.954.2★256 rev
Linkind Dimmable E27 Screw Bulb 7.3W (Equivalent to 60W) E27 Edison Screw ES LED Light Bulbs Warm White 2700K 806LM A60 Standard Light Bulbs Energy Saving Screw Bulbs Pack of 3
Linkind£9.334.4★673 rev
Lepro E27 Screw Bulb Dimmable 800lm Warm White 2700K 7W=60W Pack of 6
Lepro£11.364.4★447 rev
TEKLED LED Filament Style ST64 Bulbs E27 Dimmable 6.5W 60W Equiv 2700K 2 Pack Warm White
TEKLED£9.074.5★551 rev
Vanke E27 Dimmable Bulb 8W(60W Equivalent) Warm White 2700K Pack of 3
Vanke£8.034.1★81 rev
Newest
by launch date
EDISHINE E27 LED Light Bulb Dimmable A60 Vintage Edison Screw Bulb Bayonet Light Bulbs 6.5W 2700K Warm White 806LM 300 Beam Angle Energy Saving Filament Bulbs for Bedroom Living Room 4 Pack
EDISHINE£11.40256 rev
Vanke E27 Dimmable Bulb 8W(60W Equivalent) Warm White 2700K Pack of 3
Vanke£8.0381 rev
BELL Lighting E27 Dimmable LED Filament GLS Bulbs Warm White 7W 6 Pack
BELL Lighting£13.1489 rev
BELL Lighting E27 Energy Saving LED Filament GLS Bulbs 7W 806lm 3 Pack
BELL Lighting£9.1372 rev
PHILIPS LED Light Bulb Classic UltraEfficient 60W 840Lm A60 E27 2700K Clear Glass dimmable
PHILIPS£6.9675 rev
Trending
90-day click momentum
paul russells Dimmable E27 Screw Bulb 60W Equivalent 8.5W LED Light Bulbs Warm White 2700K Edison A60 LED GLS Dimmable Light Bulb Energy Saving Light Bulb for Ceiling Lights & Lamps Pack of 2
paul russells£7.174.5★
paul russells E27 Edison Screw LED Filament 4.5Watt 40W Equivalent 470LM Lumens 2700K ES Standard GLS A60 Super Bright Energy Saving Light Non-Dimmable - Warm White Bulbs - 3 Pack
paul russells£7.534.6★
EDISHINE E27 LED Light Bulb Dimmable A60 Vintage Edison Screw Bulb Bayonet Light Bulbs 6.5W 2700K Warm White 806LM 300 Beam Angle Energy Saving Filament Bulbs for Bedroom Living Room 4 Pack
EDISHINE£11.404.2★
BELL Lighting E27 Energy Saving LED Filament GLS Bulbs 7W 806lm 3 Pack
BELL Lighting£9.134.5★
paul russells E27 Edison Screw LED Filament 7Watt 60W Equivalent 806LM Lumens 2700K ES Standard GLS A60 Super Bright Energy Saving Light Non-Dimmable - Warm White Bulbs - Pack of 2
paul russells£7.224.6★
What buyers say about e27 dimmable bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Happy with brightness”
“As shown”
“A great quality product from Phillips long lasting Lifespan also energy efficient so value for money”
“Good quality bulbs”
“Dimmable and energy efficient”
“Just ordered and fitted”
“lasted for several years”
“Nice and bright, and the colour is fine”
“Very good/dimmable”
“Working perfectly”
What buyers complain about
“dont seem to last more than 9-12 months”
“Not good for dimming”
“Not dimmable as advertised”
“Too bright for my liking, my bad”
“Not Dimmable”
“These are low quality”
“Maybe a little on the expensive side”
“Should probably have got a warm white though”
“feels like plastic instead of the glass ones they replace”
Top return reasons
Common questions
- Is e27 dimmable bulb profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 20 tracked products. 90-day search growth is -36.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the e27 dimmable bulb niche?
- 12 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in e27 dimmable bulb?
- Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Advertised Vs Actual Product. The return rate is 2.9%.
- When does demand for e27 dimmable bulb peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the e27 dimmable bulb niche?
- Listings span £6.28–£15.01; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 1,301 reviews — the moat a new listing must climb.