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E27 Dimmable Bulb

prices mostly outside the sweet spot ($6.28–$15.01) — E27 Dimmable Bulb doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 26Growth 7Conversion 81Competition 37Returns 52Price range 0Avg price 31Brand share 54Review moat 55Quality gap 60
This niche Category average

Is E27 Dimmable Bulb profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, E27 Dimmable Bulb is a £106K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

E27 Dimmable Bulb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.8% over the last 90 days and 8.5% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr13K
Search volume / yr-36.8%130K
Conversion rate8.5%
Avg price£9.67

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers12 · 19
Top-5 product click share63%
Open market27%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,301

Top E27 Dimmable Bulb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • EDISHINE25%
  • Linkind13%
  • TEKLED12%
  • Lepro12%
  • PHILIPS11%
  • Vanke7%

E27 Dimmable Bulb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR8.5%Products20Brands12Top 5 Brands73%OOS Rate10.5%Rating4.4★Reviews1,301Avg BSR#361
5K3KPrime Day '25Spike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Top E27 Dimmable Bulb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 dimmable bulb61K/yr
  • e27 dimmable bulb warm white18K/yr
  • e27 screw bulb dimmable12K/yr
  • e27 led dimmable6K/yr
  • e27 dimmable6K/yr
  • e27 bulb dimmable7K/yr
  • dimmable light bulb e275K/yr
  • e27 led bulb dimmable6K/yr
  • dimmable e27 bulb4K/yr
  • dimmable e27 led bulb warm white5K/yr

What reviews say buyers love and hate about E27 Dimmable Bulb

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Brightness/Shine/Glow37%

Happy with brightness

Advertised Vs Actual Product17%

As shown

Value For Money15%

A great quality product from Phillips long lasting Lifespan also energy efficient so value for money

Quality-Overall11%

Good quality bulbs

Bulb Flicker/Dimming/Color4%

Dimmable and energy efficient

What buyers complain about

85% of reviews
Durability19%

dont seem to last more than 9-12 months

Bulb Flicker/Dimming/Color18%

Not good for dimming

Advertised Vs Actual Product15%

Not dimmable as advertised

Brightness/Shine/Glow13%

Too bright for my liking, my bad

Functionality-Overall7%

Not Dimmable

E27 Dimmable Bulb return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Bulb Flicker/Dimming/Color
12%
3Brightness/Shine/Glow
12%
4Functionality-Overall
8%
5Compatibility-Overall
8%

Common E27 Dimmable Bulb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Dimmable Bulb 39/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 20 tracked products. Search demand moved -36.8% over the last 90 days.
Search demand for E27 Dimmable Bulb on Amazon United Kingdom peaks in Jan–Aug–Sep–Oct–Nov–Dec, where the busiest month runs 4.4× the quietest.