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E27 Dimmable Bulb

Fail

Prices span $6.28–$15.01, mostly outside the sweet spot, so E27 Dimmable Bulb is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£106K/yr130K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
63%top-5 click share · 12 brands · 19 sellers

Flapen Score

E27 Dimmable Bulb against its category

The dotted line is the Lighting average. Past it, E27 Dimmable Bulb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Dimmable Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E27 Dimmable Bulb 130K times last year and spent an estimated £106K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
8.5%
Market size, estimated
£106Ka year
Peak month
September4.4× the quietest month
Top search term
e27 dimmable bulb61K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £6.28 to £15.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.67 that is £5K to £7K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£6.28–£15.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #361 within Light Bulbs. It carries 1,301 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#361in Light Bulbs
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,301per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top E27 Dimmable Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • EDISHINE25%
  • Linkind13%
  • TEKLED12%
  • Lepro12%
  • PHILIPS11%
  • Vanke7%

Demand

E27 Dimmable Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top E27 Dimmable Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e27 dimmable bulb61K/yr
  • e27 dimmable bulb warm white18K/yr
  • e27 screw bulb dimmable12K/yr
  • e27 led dimmable6K/yr
  • e27 dimmable6K/yr
  • e27 bulb dimmable7K/yr
  • dimmable light bulb e275K/yr
  • e27 led bulb dimmable6K/yr
  • dimmable e27 bulb4K/yr
  • dimmable e27 led bulb warm white5K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Dimmable Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.18

dont seem to last more than 9-12 months

Failed within two years of use

I can't say much about the durability

Bulb Flicker/Dimming/Color18%−0.18

Not good for dimming

Flickering

Not dimmable

Advertised Vs Actual Product15%+0.20

Not dimmable as advertised

Not as described

Not dimmable as described

Brightness/Shine/Glow13%+2.58

Too bright for my liking, my bad

So bright really needs a dimmer

Flickers at full brightness

Functionality-Overall7%−0.09

Not Dimmable

Not dimmable even though it says they are

Love

Brightness/Shine/Glow37%+2.58

Happy with brightness

Bright lights

Very Bright

Advertised Vs Actual Product17%+0.20

As shown

Just what I was looking for

As described

Value For Money15%+1.18

A great quality product from Phillips long lasting Lifespan also energy efficient so value for money

Good value for money

Good price

Quality-Overall11%+0.37

Good quality bulbs

excellent quality dimmable lightbulbs

Great quality

Bulb Flicker/Dimming/Color4%−0.18

Dimmable and energy efficient

Nice bright light

they are designed as dimmer bulbs

Return

2.9% Return rate 68% Fixable by listing

Size-Overall43%▆▆▇▇█▆
Bulb Flicker/Dimming/Color12%█▆▆▇▇▇

Not good for dimming

Flickering

Not dimmable

Brightness/Shine/Glow12%█▆▆█▅▅

Too bright for my liking, my bad

So bright really needs a dimmer

Flickers at full brightness

Functionality-Overall8%▆█▅▃▆▇

Not Dimmable

Not dimmable even though it says they are

Compatibility-Overall8%▄▅▆▆▅█

FAQ

Common E27 Dimmable Bulb questions

Answered from the same tracked data.