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E14 Smart Bulb

Fail

Demand is soft, at -43.2% this quarter, so E14 Smart Bulb is a Fail.

Flapen Score
37
37 / 100
Ranks 300 of 370 Lighting niches · −10 vs the category median of 47
Market size
£170K/yr177K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
70%top-5 click share · 8 brands · 37 sellers

Flapen Score

E14 Smart Bulb against its category

The dotted line is the Lighting average. Past it, E14 Smart Bulb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E14 Smart Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E14 Smart Bulb 177K times last year and spent an estimated £170K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
7.2%
Market size, estimated
£170Ka year
Peak month
November2.7× the quietest month
Top search term
e14 smart bulb81K searches a year

02 · Price

A sale here is worth £13.36.

Listings sell for £13.36 on average, from £8.41 to £24.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.36 that is £3K to £7K a year per listing.

Average price
£13.36under the $15 to $100 sweet spot
Price range
£8.41–£24.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #142 within Light Bulbs. It carries 1,830 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#142in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,830per listing
Listings tracked
14

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top E14 Smart Bulb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

37

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

3%

  • Tapo65%
  • Lepro13%
  • Amazon Basics10%
  • Govee4%
  • ANWIO3%
  • LVWIT3%
  • Open — no brand owns it (2 brands, 3%)

Demand

E14 Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top E14 Smart Bulb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • e14 smart bulb81K/yr
  • tapo e1415K/yr
  • smart bulb e1414K/yr
  • tapo e14 smart bulb15K/yr
  • e14 smart bulbs6K/yr
  • tapo bulb e144K/yr
  • smart e14 bulb5K/yr
  • e14 alexa smart bulb4K/yr
  • e14 led light bulb smart3K/yr
  • tapo smart bulb e145K/yr

Reviews and returns

What reviews say buyers love and hate about E14 Smart Bulb

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Connectivity-Overall”
3.2%of orders come back
“then stopped connecting after about a month”
A buyer, on “Connectivity-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common E14 Smart Bulb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data