E14 Smart Bulb
soft demand (-43.2% this quarter) — E14 Smart Bulb doesn't clear our bar today.
Flapen Score
Is E14 Smart Bulb profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, E14 Smart Bulb is a £170K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
E14 Smart Bulb: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -43.2% over the last 90 days and 7.2% of searches end in a purchase.
£170K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top E14 Smart Bulb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tapo L430P E14 Smart Bulb Alexa Light Bulbs with Millions Colours 470 Lumens Dimmable Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer Google Home No Hub Required Energy Monitor
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 10mo ago
Tapo L430C(2-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £14.59
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago
Tapo L430C Smart Bulb Alexa Light Bulbs LED Light Bulb E14 Smart Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 1y ago
Lepro BP1 AI Smart Bulb E14 P45 RGBWW Colour Changing 4.9W 470LM 2 Pcs
- Price
- £13.34
- Rating
- 4.4/5
- Reviews
- 2,218
- Age
- 2y ago
Tapo L430C(4-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £24.74
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 11mo ago
Trending
90-day click momentum
Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 4-Pack
- Price
- £16.34
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago
Tapo L430P E14 Smart Bulb Alexa Light Bulbs with Millions Colours 470 Lumens Dimmable Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer Google Home No Hub Required Energy Monitor
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 10mo ago
Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 2-Pack
- Price
- £13.19
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago
ANWIO Smart Bulb E14 Alexa Light Bulbs RGB Colour Changing Bulbs Smart Life App Control Bluetooth & WiFi Bulb 470LM 5W Replace 40 Watt Works with Alexa & Google Assistant (2 Pack)
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 1,440
- Age
- 6y ago
UPXNBOR E14 Smart Bulb Alexa Light Bulb WiFi Smart Bulb 4.5W 2 Pack
- Price
- £9.93
- Rating
- 2.9/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch dateAmazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 4-Pack
- Price
- £16.34
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago
Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 2-Pack
- Price
- £13.19
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago
Tapo L430P E14 Smart Bulb Alexa Light Bulbs with Millions Colours 470 Lumens Dimmable Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer Google Home No Hub Required Energy Monitor
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 10mo ago
Govee E14 Smart Bulb RGBWW 450LM Smart Light Bulb 2 Pack
- Price
- £17.41
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 11mo ago
Tapo L430C(4-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £24.74
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
37
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Tapo65%
- Lepro13%
- Amazon Basics10%
- Govee4%
- ANWIO3%
- LVWIT3%
- Open — no brand owns it (2 brands, 3%)
E14 Smart Bulb demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top E14 Smart Bulb search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- e14 smart bulb81K/yr
- tapo e1415K/yr
- smart bulb e1414K/yr
- tapo e14 smart bulb15K/yr
- e14 smart bulbs6K/yr
- tapo bulb e144K/yr
- smart e14 bulb5K/yr
- e14 alexa smart bulb4K/yr
- e14 led light bulb smart3K/yr
- tapo smart bulb e145K/yr
What reviews say buyers love and hate about E14 Smart Bulb
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“nice and bright”
“Easy to install”
“The light feels good quality”
“vivid colours”
“Well worth the money”
What buyers complain about
67% of reviews“then stopped connecting after about a month”
“Not as bright as expected”
“Broke”
“Didnt work”
“the set up procedure was a major pain”
E14 Smart Bulb return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common E14 Smart Bulb questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
