E14 Smart Bulb
FailDemand is soft, at -43.2% this quarter, so E14 Smart Bulb is a Fail.
- Flapen Score
- 37 / 100Ranks 300 of 370 Lighting niches · −10 vs the category median of 4737
- Market size
- £170K/yr177K searches / yr
- 90-day growth
- -43.2%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 37 sellers
Flapen Score
E14 Smart Bulb against its category
The dotted line is the Lighting average. Past it, E14 Smart Bulb is stronger. Inside it, weaker.
Market
The E14 Smart Bulb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for E14 Smart Bulb 177K times last year and spent an estimated £170K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -43.2%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £170Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- e14 smart bulb81K searches a year
02 · Price
A sale here is worth £13.36.
Listings sell for £13.36 on average, from £8.41 to £24.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.36 that is £3K to £7K a year per listing.
- Average price
- £13.36under the $15 to $100 sweet spot
- Price range
- £8.41–£24.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #142 within Light Bulbs. It carries 1,830 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #142in Light Bulbs
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,830per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top E14 Smart Bulb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tapo L430P E14 Smart Bulb Alexa Light Bulbs with Millions Colours 470 Lumens Dimmable Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer Google Home No Hub Required Energy Monitor
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 10mo ago

Tapo L430C(2-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £14.59
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

Tapo L430C Smart Bulb Alexa Light Bulbs LED Light Bulb E14 Smart Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 1y ago

Lepro BP1 AI Smart Bulb E14 P45 RGBWW Colour Changing 4.9W 470LM 2 Pcs
- Price
- £13.34
- Rating
- 4.4/5
- Reviews
- 2,218
- Age
- 2y ago

Tapo L430C(4-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £24.74
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 4-Pack
- Price
- £16.34
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago

Tapo L430P E14 Smart Bulb Alexa Light Bulbs with Millions Colours 470 Lumens Dimmable Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer Google Home No Hub Required Energy Monitor
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 10mo ago

Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 2-Pack
- Price
- £13.19
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago

ANWIO Smart Bulb E14 Alexa Light Bulbs RGB Colour Changing Bulbs Smart Life App Control Bluetooth & WiFi Bulb 470LM 5W Replace 40 Watt Works with Alexa & Google Assistant (2 Pack)
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 1,440
- Age
- 6y ago

UPXNBOR E14 Smart Bulb Alexa Light Bulb WiFi Smart Bulb 4.5W 2 Pack
- Price
- £9.93
- Rating
- 2.9/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch date
Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 4-Pack
- Price
- £16.34
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago

Amazon Basics E14 Smart LED Bulb 4.7 Watts WiFi Light Bulb 2.4 GHz Works with Alexa Only Multicolour 2-Pack
- Price
- £13.19
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5mo ago

Tapo L430P E14 Smart Bulb Alexa Light Bulbs with Millions Colours 470 Lumens Dimmable Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer Google Home No Hub Required Energy Monitor
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 10mo ago

Govee E14 Smart Bulb RGBWW 450LM Smart Light Bulb 2 Pack
- Price
- £17.41
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 11mo ago

Tapo L430C(4-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £24.74
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
37
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- Tapo65%
- Lepro13%
- Amazon Basics10%
- Govee4%
- ANWIO3%
- LVWIT3%
- Open — no brand owns it (2 brands, 3%)
Demand
E14 Smart Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top E14 Smart Bulb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- e14 smart bulb81K/yr
- tapo e1415K/yr
- smart bulb e1414K/yr
- tapo e14 smart bulb15K/yr
- e14 smart bulbs6K/yr
- tapo bulb e144K/yr
- smart e14 bulb5K/yr
- e14 alexa smart bulb4K/yr
- e14 led light bulb smart3K/yr
- tapo smart bulb e145K/yr
Reviews and returns
What reviews say buyers love and hate about E14 Smart Bulb
We read the reviews and the return reasons for every product selling here.
“then stopped connecting after about a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common E14 Smart Bulb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









