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E14 Smart Bulb

Fail

Demand is soft, at -43.2% this quarter, so E14 Smart Bulb is a Fail.

Flapen Score
37
37 / 100
Ranks 300 of 370 Lighting niches · −10 vs the category median of 47
Market size
£170K/yr177K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
70%top-5 click share · 8 brands · 37 sellers

Flapen Score

E14 Smart Bulb against its category

The dotted line is the Lighting average. Past it, E14 Smart Bulb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E14 Smart Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E14 Smart Bulb 177K times last year and spent an estimated £170K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
7.2%
Market size, estimated
£170Ka year
Peak month
November2.7× the quietest month
Top search term
e14 smart bulb81K searches a year

02 · Price

A sale here is worth £13.36.

Listings sell for £13.36 on average, from £8.41 to £24.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.36 that is £3K to £7K a year per listing.

Average price
£13.36under the $15 to $100 sweet spot
Price range
£8.41–£24.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #142 within Light Bulbs. It carries 1,830 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#142in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,830per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top E14 Smart Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

37

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Tapo65%
  • Lepro13%
  • Amazon Basics10%
  • Govee4%
  • ANWIO3%
  • LVWIT3%
  • Open — no brand owns it (2 brands, 3%)

Demand

E14 Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top E14 Smart Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e14 smart bulb81K/yr
  • tapo e1415K/yr
  • smart bulb e1414K/yr
  • tapo e14 smart bulb15K/yr
  • e14 smart bulbs6K/yr
  • tapo bulb e144K/yr
  • smart e14 bulb5K/yr
  • e14 alexa smart bulb4K/yr
  • e14 led light bulb smart3K/yr
  • tapo smart bulb e145K/yr

Reviews and returns

What reviews say buyers love and hate about E14 Smart Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall16%−0.21

then stopped connecting after about a month

it refuses to connect

One of them will not reconnect

Brightness/Shine/Glow13%+0.93

Not as bright as expected

They are not very bright

Very dim bulb

Durability11%−0.12

Broke

Broke after a couple months

Both stopped working within 1 day

Functionality-Overall8%−0.11

Didnt work

One works great the other is faulty turnkey v itself on and off for no reason

works if any at all

Assembly/Installation5%+0.51

the set up procedure was a major pain

while a tiny bit tedious to set up

Newer bulbs are much harder to set up than the older ones used to be

Love

Brightness/Shine/Glow20%+0.93

nice and bright

Great light

Brightness is excellent

Assembly/Installation18%+0.51

Easy to install

Easy to set up

Set up

Quality-Overall13%+0.67

The light feels good quality

The build quality feels solid and well made, and for the price, the value for money is outstanding

Excellent product

Color12%+0.86

vivid colours

The colours are vibrant

the colour options are a nice bonus

Value For Money8%+0.87

Well worth the money

Great value

Good buy

Return

3.2% Return rate 47% Fixable by listing

Size-Overall45%▇███▇█

Out of time to return sadly as didnt fit straight away

even though they are slightly too big so had to disassemble the lamps to make the bulbs fit - my own fault for not measuring

Connectivity-Overall16%▆█▄▄▇▇

then stopped connecting after about a month

it refuses to connect

One of them will not reconnect

Compatibility-Overall10%█▄▅▅█▅
Functionality-Overall8%▅▆█▅▄▆

Didnt work

One works great the other is faulty turnkey v itself on and off for no reason

works if any at all

Brightness/Shine/Glow5%▅█▇▇▅▅

Not as bright as expected

They are not very bright

Very dim bulb

FAQ

Common E14 Smart Bulb questions

Answered from the same tracked data.