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E14 Led Light Bulb Cool White

Fail

Demand is soft, at -41.9% this quarter, so E14 Led Light Bulb Cool White is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£49K/yr57K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
44%top-5 click share · 22 brands · 41 sellers

Flapen Score

E14 Led Light Bulb Cool White against its category

The dotted line is the Lighting average. Past it, E14 Led Light Bulb Cool White is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E14 Led Light Bulb Cool White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E14 Led Light Bulb Cool White 57K times last year and spent an estimated £49K. The top 5 brands take 61% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
10.4%
Market size, estimated
£49Ka year
Top search term
e14 led light bulb cool white39K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £2.14 to £16.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.26 that is £826 to £2K a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£2.14–£16.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£826–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #459 within Light Bulbs. It carries 603 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#459in Light Bulbs
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
603per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top E14 Led Light Bulb Cool White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

41

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

32%

  • PureShine15%
  • WAXP15%
  • tuare14%
  • Vanke11%
  • LOEODO7%
  • GY7%

Demand

E14 Led Light Bulb Cool White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0× · 9 of 12 months tracked

Search terms

Top E14 Led Light Bulb Cool White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e14 led light bulb cool white39K/yr
  • e14 bulb cool white8K/yr
  • e14 cool white bulb6K/yr
  • e14 daylight bulb5K/yr

Reviews and returns

What reviews say buyers love and hate about E14 Led Light Bulb Cool White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bulb Flicker/Dimming/Color33%−0.22

Already started to flicker after 1 week of use

also the other bulbs constantly flicker

Low brightness kept flickering

Durability19%−0.14

Didn't last

Broke after 1 week

DEAD after TWO WEEKS

Functionality-Overall9%−0.06

Don't work

Light bulbs dont work

out of the 9 only 8 actually work

Color8%+0.04

Horrible colour tone

with no blue tone

noticeably bluish white

Brightness/Shine/Glow7%+2.11

a bit bright i should of got lower wattage

Not quite as bright

not quite as bright as I expected despite being a higher wattage than the original

Love

Brightness/Shine/Glow38%+2.11

Nice glow

Nice and bright

bright light

Value For Money24%+1.77

Good price

Excellent value

Value for money

Quality-Overall13%+0.16

Good supplier

Quality bulbs

Good quality

Advertised Vs Actual Product9%+0.71

Exactly what I needed

do the job

As described

Size-Overall4%+0.07

I was so happy that it fit really well

Easy to fit

Perfect size and lovely white light

Return

2.6% Return rate 65% Fixable by listing

Size-Overall31%▇▇█▇▇█

Disappointed too large for light fitting

Brightness/Shine/Glow21%▆▇▆█▆▅

a bit bright i should of got lower wattage

Not quite as bright

not quite as bright as I expected despite being a higher wattage than the original

Color20%▅▇▆▇▇█

Horrible colour tone

with no blue tone

noticeably bluish white

Bulb Flicker/Dimming/Color12%█▄▃▄▅▄

Already started to flicker after 1 week of use

also the other bulbs constantly flicker

Low brightness kept flickering

Functionality-Overall8%█▇█▅▇▅

Don't work

Light bulbs dont work

out of the 9 only 8 actually work

FAQ

Common E14 Led Light Bulb Cool White questions

Answered from the same tracked data.