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E14 Led Light Bulb

Maybe

Returns run at only 1.5% of orders. But demand is soft, at -37.2% this quarter, so E14 Led Light Bulb is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 370 Lighting niches · +6 vs the category median of 47
Market size
£681K/yr995K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
41%top-5 click share · 24 brands · 38 sellers

Flapen Score

E14 Led Light Bulb against its category

The dotted line is the Lighting average. Past it, E14 Led Light Bulb is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E14 Led Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E14 Led Light Bulb 995K times last year and spent an estimated £681K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 995K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £681K a year.

Searches, last 12 months
995K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
9.2%
Market size, estimated
£681Ka year
Peak month
November2.5× the quietest month
Top search term
e14 led light bulb316K searches a year

02 · Price

A sale here is worth £7.45.

Listings sell for £7.45 on average, from £2.14 to £15.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £7.45 that is £15K to £19K a year per listing.

Average price
£7.45under the $15 to $100 sweet spot
Price range
£2.14–£15.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #297 within Light Bulbs. It carries 1,421 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#297in Light Bulbs
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,421per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top E14 Led Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

38

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

41%

Top 20: 79%

Open market

24%

  • Vanke22%
  • Lepro20%
  • PureShine17%
  • Sokkldccd8%
  • PHILIPS5%
  • EVEREADY5%

Demand

E14 Led Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top E14 Led Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e14 led light bulb316K/yr
  • e14 bulb167K/yr
  • e14 led light bulb warm white88K/yr
  • small screw light bulb66K/yr
  • e14 dimmable bulb54K/yr
  • e14 led light bulb cool white39K/yr
  • e1436K/yr
  • e14 light bulb28K/yr
  • ses bulb29K/yr
  • e14 led bulb26K/yr

Reviews and returns

What reviews say buyers love and hate about E14 Led Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow19%−0.05

Not as bright as some others

Not super bright

very dim lighting

Bulb Flicker/Dimming/Color14%−0.12

These flicker in my table lamp

Lights just flicker constantly

Flickering

Size-Overall11%0.00

Didnt fit my lamp

Not fit for purpose

Its too small

Quality-Overall10%0.00

Really not a very impressive product

Variable quality, one doesnt start up like the others

Bad quality

Durability8%−0.06

poor lifespan

Broke after 1 week

Don't last

Love

Brightness/Shine/Glow29%−0.05

Bright light

Nice and bright

Nice bright bulb

Value For Money22%+2.85

Excellent price

Good value for money

Good value for money

Advertised Vs Actual Product13%+1.09

As described

Exactly what I needed

Does the job perfectly

Quality-Overall12%0.00

Build Quality: The clear glass

The build quality is impressive too

Decent quality

Size-Overall5%0.00

Fit perfectly

easy to fit

Perfect size and lovely white light

Return

1.5% Return rate 67% Fixable by listing

Size-Overall42%▇▇▇▇██

Didnt fit my lamp

Not fit for purpose

Its too small

Brightness/Shine/Glow14%▆█▇▆▅▅

Not as bright as some others

Not super bright

very dim lighting

Bulb Flicker/Dimming/Color11%█▅▅▇▆▆

These flicker in my table lamp

Lights just flicker constantly

Flickering

Functionality-Overall10%▆▇█▆▇█

Don't work

One of six lamps didn't work

Not 1 worked

Color10%▇▆█▇█▇

FAQ

Common E14 Led Light Bulb questions

Answered from the same tracked data.