Is e14 led light bulb profitable to sell on Amazon United Kingdom?

The niche generates £681K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the e14 led light bulb niche?

24 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in e14 led light bulb?

Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Size-Overall. The return rate is 1.5%.

When does demand for e14 led light bulb peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the e14 led light bulb niche?

Listings span £2.14–£15.90; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.

e14 led light bulb

Worth a look

Shows low returns (1.5%), but soft demand (-37.2% this quarter) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good£681K

£681K/yr · 995K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,421.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.45

avg listing price — sweet spot $15–$100

Price range

Bad£2.14–£15.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, e14 led light bulb is a £681K/yr Amazon United Kingdom market (995K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e14 led light bulb market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: £596K–£745K; units × avg price
Conversion rate: 9.2%
Avg BSR: #297
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.7%
Avg brand age: 48 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

41%

Top 20: 79%

Open market

24%

Vanke22%
Lepro20%
PureShine17%
Sokkldccd8%
PHILIPS5%
EVEREADY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top e14 led light bulb search terms

e14 led light bulb316K/yr -37.2%6.7% conv.
e14 bulb167K/yr -37.5%5.8% conv.
e14 led light bulb warm white88K/yr -33.3%8.0% conv.
small screw light bulb66K/yr -43.2%8.0% conv.
e14 dimmable bulb54K/yr -36.0%3.9% conv.
e14 led light bulb cool white39K/yr -39.7%3.9% conv.
e1436K/yr -35.5%4.7% conv.
e14 light bulb28K/yr -31.4%4.9% conv.
ses bulb29K/yr -45.2%4.7% conv.
e14 led bulb26K/yr -44.9%2.8% conv.

All search terms

Top e14 led light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PureShine SES E14 Led Light Bulb Warm White Small Edison Screw 40W Equivalent 5 Watt 470LM 3000K Energy Saving Lightbulbs Pack of 6

PureShine£7.464.6★279 rev

Lepro C37 E14 LED Light Bulb Warm White 2700K 4.2W=40W 470LM Pack of 6

Lepro£7.504.6★6,916 rev

Lepro P45 E14 LED Light Bulb Warm White 2700K 4.2W=40W 470LM Pack of 6

Lepro£7.684.6★5,263 rev

Vanke E14 LED Light Bulb Warm White 2700K 6W (40W Equivalent) Pack of 3

Vanke£5.094.4★2,785 rev

Vanke E14 LED Light Bulb Warm White 2700K 6W(40W Equivalent) Pack of 3

Vanke£4.984.5★1,800 rev

Newest

by launch date

Blaupunkt E14 LED Light Bulb Candle Shape 7W (Equivalent to 50W) 595 Lumens 6000K Cool White LED NonDimmable E14 Screw Base EnergySaving Home Lighting Pack of 1

BLAUPUNKT£2.141,965 rev

10mo ago

Sokkldccd E14 Led Light Bulb Warm White SES 4W Led Candle Light Bulbs Small Screw 40W Equivalent 2700K Pack of 5

Sokkldccd£8.91106 rev

1y ago

Sokkldccd E14 Led Light Bulb Golf Ball SES Small Screw Light Bulb G45 Globe 4W Led Bulbs Warm White 2700K 40W Equivalent Pack of 3

Sokkldccd£7.41262 rev

1y ago

PureShine SES E14 Led Light Bulb Warm White Small Edison Screw 40W Equivalent 5 Watt 470LM 3000K Energy Saving Lightbulbs Pack of 6

PureShine£7.46279 rev

1y ago

LOEODO E14 LED Light Bulb 5W=40W 2700K Warm White 470LM Pack of 6

LOEODO£6.73328 rev

2y ago

What buyers say about e14 led light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Bright light”

Value For Money22%

“Excellent price”

Advertised Vs Actual Product13%

“As described”

Quality-Overall12%

“Build Quality: The clear glass”

Size-Overall5%

“Fit perfectly”

Bulb Flicker/Dimming/Color3%

“Light Bulbs: Works well”

Color2%

“Colour accuracy”

Durability2%

“Still working”

Functionality-Overall2%

“Works well for this type of situation”

Efficiency1%

“Elite Class A Efficiency: Under the latest strict energy regulations”

What buyers complain about

Brightness/Shine/Glow19%

“Not as bright as some others”

Bulb Flicker/Dimming/Color14%

“These flicker in my table lamp”

Size-Overall11%

“Didnt fit my lamp”

Quality-Overall10%

“Really not a very impressive product”

Durability8%

“poor lifespan”

Functionality-Overall6%

“Don't work”

Advertised Vs Actual Product6%

“Not as described”

Value For Money5%

“The bulbs arent as cheap as some that are available”

Defective Material/Parts4%

“One of the bulbs doesnt work”

Strength2%

“These arent massively powerful”

Top return reasons

Size-Overall42%

Brightness/Shine/Glow14%

Bulb Flicker/Dimming/Color11%

Functionality-Overall10%

Color10%

Compatibility-Overall5%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Quality-Overall1%

Value For Money0%

Common questions

Is e14 led light bulb profitable to sell on Amazon United Kingdom?: The niche generates £681K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the e14 led light bulb niche?: 24 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in e14 led light bulb?: Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Size-Overall. The return rate is 1.5%.
When does demand for e14 led light bulb peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the e14 led light bulb niche?: Listings span £2.14–£15.90; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.

e14 led light bulb

e14 led light bulb market data

Competition & brand share

Demand & seasonality

Top e14 led light bulb search terms

Top e14 led light bulb products on Amazon

Top sellers

Newest

Trending

What buyers say about e14 led light bulb

What buyers love

What buyers complain about

Top return reasons

Common questions

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