e14 dimmable bulb
Worth a lookShows searches that convert (8.3% search→purchase), but soft demand (-36.8% this quarter) keeps it on the watch list.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,073.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 134K searches
Price range
Bad£5.95–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, e14 dimmable bulb is a £111K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
e14 dimmable bulb market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £125K–£150K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #567
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 7.9%
- Avg brand age
- 41 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
25
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
41%
Top 20: 87%
Open market
37%
- Vanke17%
- Levidon15%
- Phoenix-LED11%
- Linkind7%
- Nottac7%
- BRIMAX6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -36.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top e14 dimmable bulb search terms
- e14 dimmable bulb54K/yr
- e14 led light bulb dimmable14K/yr
- e14 dimmable bulb warm white13K/yr
- dimmable e14 light bulb6K/yr
- e14 led light bulb warm white dimmable6K/yr
- dimmable candle bulbs6K/yr
- e14 led bulb dimmable7K/yr
- e14 dimmable6K/yr
- e14 bulb dimmable6K/yr
- touch lamp bulbs5K/yr
Top e14 dimmable bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levidon E14 LED Candle Light Bulbs Dimmable 4W (Equivalent to 40W) Small Edison Screw (SES) 2700K Warm White Clear Filament - Pack of 6
Levidon£10.544.5★438 rev
E14 Dimmable Led Candle Bulb C35 SES Small Edison Screw 4w Equivalent 40w Warm White 2700K (2 Warm White)
Phoenix-LED£5.954.4★2,689 rev
BRIMAX 6W E14 Led Light Bulb Warm White Dimmable Candle Light Bulb 5Pack
BRIMAX£11.294.3★2,913 rev
Vanke E14 Dimmable Bulb 4.2W=40W Warm White 2700K 420LM Pack of 3
Vanke£6.964.2★87 rev
Vanke E14 Dimmable LED Bulb Warm White 2700K 4W=40W Pack of 3
Vanke£7.254.3★93 rev
Newest
by launch date
GY E14 LED Dimmable 4.9W (Replaces 60W) 807 Lumens High Brightness 3000K Warm White C37 Candle-Style Bulb Energy Class C Flicker-Free Dimming CE Certification 6 PCS
GY£16.524 rev
![Ledvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 [Class E]](https://m.media-amazon.com/images/I/4131t-KsMqL.jpg)
Ledvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 [Class E]
Ledvia£10.9127 rev
Vanke E14 Dimmable Bulb 4.2W=40W Warm White 2700K 420LM Pack of 3
Vanke£6.9687 rev
Vanke E14 Dimmable Bulb 4.2W (40W Equivalent) Warm White 2700K Pack of 3
Vanke£7.2691 rev
Energizer Dimmable Filament LED Candle Bulbs E14 /Small Edison Screw Clear 550 Lumens Warm White Pack of 5
Energizer£7.5868 rev
Trending
90-day click momentumLedvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 [Class E]
Ledvia£10.915.0★
GY E14 LED Dimmable 4.9W (Replaces 60W) 807 Lumens High Brightness 3000K Warm White C37 Candle-Style Bulb Energy Class C Flicker-Free Dimming CE Certification 6 PCS
GY£16.525.0★
Levidon E14 LED Candle Light Bulbs Dimmable 4W (Equivalent to 40W) Small Edison Screw (SES) 2700K Warm White Clear Filament - Pack of 6
Levidon£10.544.5★
paul russells LED Light Small Edison Screw E14 60watt Equivalent 6.5W 806LM LED Bulbs 6500K Bright Daylight Frosted C35 SES Candle Energy Saving Non-Dimmable Chandelier Lightbulbs 2 Pack
paul russells£6.164.6★
Nottac E14 Dimmable LED Light Bulb Edison Screw SES Candle Bulbs Small Screw Warm White 2700K E14 LED Bulb 5W 450LM (Equivalent to 40W) Energy Saving Candle Light Bulbs Pack of 6
Nottac£8.564.3★
What buyers say about e14 dimmable bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely bright”
“Excellent purchase”
“Good value”
“dimming works well”
“Just what I wanted”
“Fit for purpose”
“nice colour as well”
“Work well”
“the dimmable bit works well”
“Good design and quality”
What buyers complain about
“lost brightness with a few weeks”
“not reliable for dimming”
“Quality Control needs improvement”
“Not as described”
“Don't last”
“Don't work”
“Faulty”
“Not fit for purpose”
“does not look like a warm white”
Top return reasons
Common questions
- Is e14 dimmable bulb profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the e14 dimmable bulb niche?
- 21 brands and 25 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in e14 dimmable bulb?
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 2.2%.
- When does demand for e14 dimmable bulb peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the e14 dimmable bulb niche?
- Listings span £5.95–£16.77; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.