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E14 Dimmable Bulb

Maybe

Buyers convert on 8.3% of searches. But demand is soft, at -36.8% this quarter, so E14 Dimmable Bulb is a Maybe.

Flapen Score
50
50 / 100
Top 36% of 370 Lighting niches · +3 vs the category median of 47
Market size
£111K/yr134K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
41%top-5 click share · 21 brands · 25 sellers

Flapen Score

E14 Dimmable Bulb against its category

The dotted line is the Lighting average. Past it, E14 Dimmable Bulb is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E14 Dimmable Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E14 Dimmable Bulb 134K times last year and spent an estimated £111K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
8.3%
Market size, estimated
£111Ka year
Peak month
November2.8× the quietest month
Top search term
e14 dimmable bulb54K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £5.95 to £16.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.01 that is £3K to £5K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£5.95–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #567 within Light Bulbs. It carries 1,074 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#567in Light Bulbs
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,074per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top E14 Dimmable Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

41%

Top 20: 87%

Open market

37%

  • Vanke17%
  • Levidon15%
  • Phoenix-LED11%
  • Linkind7%
  • Nottac7%
  • BRIMAX6%

Demand

E14 Dimmable Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top E14 Dimmable Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e14 dimmable bulb54K/yr
  • e14 led light bulb dimmable14K/yr
  • e14 dimmable bulb warm white13K/yr
  • dimmable e14 light bulb6K/yr
  • e14 led light bulb warm white dimmable6K/yr
  • dimmable candle bulbs6K/yr
  • e14 led bulb dimmable7K/yr
  • e14 dimmable6K/yr
  • e14 bulb dimmable6K/yr
  • touch lamp bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about E14 Dimmable Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow23%−0.10

lost brightness with a few weeks

Not dimmable

Not bright enough

Bulb Flicker/Dimming/Color23%−0.18

not reliable for dimming

Flickers on and off

Flickering

Quality-Overall14%+1.21

Quality Control needs improvement

Extremely poor quality

Otherwise, the bulbs seem of average quality

Advertised Vs Actual Product11%+0.36

Not as described

not as stated

these are not dimmable as described

Durability8%−0.09

Don't last

two thirds of them have gone with less than 25 hours use on them

Do not last as long as an old bulb

Love

Brightness/Shine/Glow31%−0.10

Extremely bright

Quite bright

the brightness is amazing

Quality-Overall15%+1.21

Excellent purchase

Excellent Product

Good enough quality little lightbulb at a very good price

Value For Money15%+2.20

Good value

Value for money

Excellent Value

Bulb Flicker/Dimming/Color10%−0.18

dimming works well

its very good bulbs

Very good bulbs

Advertised Vs Actual Product9%+0.36

Just what I wanted

As described

are exactly as pictured

Return

2.2% Return rate 63% Fixable by listing

Size-Overall31%█▅▅▇▇▅

Not fit for purpose

small plastic bulbs

Bulb Flicker/Dimming/Color18%▆▅▅▅▆█

not reliable for dimming

Flickers on and off

Flickering

Brightness/Shine/Glow14%▇█▇▄▇▇

lost brightness with a few weeks

Not dimmable

Not bright enough

Functionality-Overall11%▄▆▅▄▅█

Don't work

Full on fine and off fine

Compatibility-Overall9%▂▆▆█▃▇

FAQ

Common E14 Dimmable Bulb questions

Answered from the same tracked data.