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Dusk to Dawn Light Bulbs

Fail

Prices span $6.15–$12.54, mostly outside the sweet spot, so Dusk to Dawn Light Bulbs is a Fail.

Flapen Score
34
34 / 100
Ranks 322 of 370 Lighting niches · −13 vs the category median of 47
Market size
£32K/yr40K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
66%top-5 click share · 7 brands · 9 sellers

Flapen Score

Dusk to Dawn Light Bulbs against its category

The dotted line is the Lighting average. Past it, Dusk to Dawn Light Bulbs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dusk to Dawn Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dusk to Dawn Light Bulbs 40K times last year and spent an estimated £32K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
7.6%
Market size, estimated
£32Ka year
Peak month
November3.8× the quietest month
Top search term
dusk to dawn light bulbs20K searches a year

02 · Price

A sale here is worth £10.36.

Listings sell for £10.36 on average, from £6.15 to £12.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.36 that is £1K to £3K a year per listing.

Average price
£10.36under the $15 to $100 sweet spot
Price range
£6.15–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #917 within Light Bulbs. It carries 544 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#917in Light Bulbs
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dusk to Dawn Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • SINCELIGHT32%
  • Boxlood26%
  • ProPOW16%
  • Akynite11%
  • MSC9%
  • FLSNT5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dusk to Dawn Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Dusk to Dawn Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dusk to dawn light bulbs20K/yr
  • dusk to dawn light bulb6K/yr
  • dawn to dusk light bulbs7K/yr
  • dusk till dawn bulb4K/yr
  • dusk till dawn outdoor lights bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dusk to Dawn Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.20

Did not work

No functionality

Don't work,come on as soon as no sunshine,and don't go out until you turn the power off,

Bulb Flicker/Dimming/Color15%−0.08

Dusk till dawn clearly doesnt work

This bulb switches on an off for no reason when its dark

Unsustainable Design10%−0.06

Really bad design

Quality-Overall10%+0.21

Absolute junk

Rubbish

Brightness/Shine/Glow10%+1.92

Maybe enough light is getting reflected off the inside to make it think daylight has returned

Love

Brightness/Shine/Glow31%+1.92

the brightness is just about perfect

Brilliant brightness

Bright light

Advertised Vs Actual Product18%+0.15

Appearance is just as advertised

Just what I wanted

it works a described

Value For Money18%+1.32

Good value for money

Good value

Great value

Efficiency14%+1.03

Works well

Work fine

They work really well

Quality-Overall12%+0.21

Excellent Product

Good quality

Very good item

Return

2.9% Return rate 68% Fixable by listing

Size-Overall43%▆▆███▇
Brightness/Shine/Glow12%▇▅█▆▅▂

Maybe enough light is getting reflected off the inside to make it think daylight has returned

Functionality-Overall11%▃█▆▅▃▅

Did not work

No functionality

Don't work,come on as soon as no sunshine,and don't go out until you turn the power off,

Bulb Flicker/Dimming/Color10%▅▁▄▅▅█

Dusk till dawn clearly doesnt work

This bulb switches on an off for no reason when its dark

Color6%▄█▁▃▇█

Not yellow,

is that these are not yellow. as the false picture product description would try to make you believe

FAQ

Common Dusk to Dawn Light Bulbs questions

Answered from the same tracked data.