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dusk to dawn light bulbs

Skip it

Prices mostly outside the sweet spot ($6.15–$12.54) — this niche doesn't clear our bar today.

Market size 8Growth 7Conversion 77Competition 32Returns 53Price range 0Avg price 36Brand share 17Review moat 74Quality gap 72

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good543.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Avg price

Okay£10.36

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£32K

£32K/yr · 40K searches

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

Price range

Bad£6.15–£12.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dusk to dawn light bulbs is a £32K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dusk to dawn light bulbs market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£26K–£31K
units × avg price
Conversion rate
7.6%
Avg BSR
#917
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
21.8%
Avg brand age
54 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • SINCELIGHT32%
  • Boxlood26%
  • ProPOW16%
  • Akynite11%
  • MSC9%
  • FLSNT5%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -36.1% search growth over the last 90 days.
2K1KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top dusk to dawn light bulbs search terms

  • dusk to dawn light bulbs20K/yr
  • dusk to dawn light bulb6K/yr
  • dawn to dusk light bulbs7K/yr
  • dusk till dawn bulb4K/yr
  • dusk till dawn outdoor lights bulbs3K/yr
All search terms

Top dusk to dawn light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£6K30%£9K40%£13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about dusk to dawn light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“the brightness is just about perfect”

Advertised Vs Actual Product18%

“Appearance is just as advertised”

Value For Money18%

“Good value for money”

Efficiency14%

“Works well”

Quality-Overall12%

“Excellent Product”

Bulb Flicker/Dimming/Color3%

“BULB THAT WORKS WELL DUSK TO DAWN OPERATION AND QUITE BRIGHT”

Size-Overall3%

“Fit for purpose”

Suitable For Indoor1%

“IDEAL OUTDOOR AUTOMATIC LIGHTS”

What buyers complain about

Functionality-Overall30%

“Did not work”

Bulb Flicker/Dimming/Color15%

“Dusk till dawn clearly doesnt work”

Unsustainable Design10%

“Really bad design”

Quality-Overall10%

“Absolute junk”

Brightness/Shine/Glow10%

“Maybe enough light is getting reflected off the inside to make it think daylight has returned”

Connectivity-Overall10%

“they would not work all the information is about the product being connected to the Internet it doesn't say anything about that when you buy them”

Advertised Vs Actual Product5%

“their 'tricky' advertising pictures”

Durability5%

“Lasted a few weeks”

Color5%

“Not yellow,”

Top return reasons

Size-Overall43%
Brightness/Shine/Glow12%
Functionality-Overall11%
Bulb Flicker/Dimming/Color10%
Color6%
Advertised Vs Actual Product5%
Compatibility-Overall3%
Quality-Overall1%
Charging1%
Defective Material/Parts1%

Common questions

Is dusk to dawn light bulbs profitable to sell on Amazon United Kingdom?
The niche generates £32K/yr across 15 tracked products. 90-day search growth is -36.1%. Flapen's verdict: Skip it (34/100).
How competitive is the dusk to dawn light bulbs niche?
7 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in dusk to dawn light bulbs?
Top complaints mined from reviews: Functionality-Overall, Bulb Flicker/Dimming/Color, Unsustainable Design. The return rate is 2.9%.
When does demand for dusk to dawn light bulbs peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the dusk to dawn light bulbs niche?
Listings span £6.15–£12.54; the average listing price is £10.36 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.