How competitive is the Dusk Till Dawn Outdoor Lights niche on Amazon United Kingdom?

33 brands and 40 sellers compete in Dusk Till Dawn Outdoor Lights on Amazon United Kingdom. The top 5 Dusk Till Dawn Outdoor Lights products take 32% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Dusk Till Dawn Outdoor Lights?

Dusk Till Dawn Outdoor Lights buyers on Amazon United Kingdom complain most about Size-Overall, Brightness/Shine/Glow, Durability, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Dusk Till Dawn Outdoor Lights niche?

Dusk Till Dawn Outdoor Lights sells for £22.09 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.60–£45.71. The average incumbent carries 371 reviews — the moat a new listing must climb.

Dusk Till Dawn Outdoor Lights

soft demand (-13.8% this quarter) — Dusk Till Dawn Outdoor Lights doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

This niche Category average

Is Dusk Till Dawn Outdoor Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dusk Till Dawn Outdoor Lights is a £88K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Dusk Till Dawn Outdoor Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 1.7% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr5K

Search volume / yr-13.8%235K

Conversion rate1.7%

Avg price£22.09

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers33 · 40

Top-5 product click share32%

Open market34%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 65 products

Top Dusk Till Dawn Outdoor Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B

Price: £10.88
Rating: 4.6/5
Reviews: 2,345
Age: 11y ago

Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack

Price: £16.29
Rating: 4.3/5
Reviews: 471
Age: 3y ago

Kerry Outdoor Wall Lights Mains Powered Up and Down Anthracite 2 Pack

Price: £19.30
Rating: 4.6/5
Reviews: 730
Age: 3y ago

Kerry Outdoor Wall Lights Mains Powered Up and Down Black 2 Pack

Price: £19.43
Rating: 4.6/5
Reviews: 730
Age: 6y ago

EBION Outdoor Wall Lights Mains Powered IP65 Up and Down Anthracite 2 Pack

Price: £19.76
Rating: 4.6/5
Reviews: 373
Age: 3y ago

Newest

by launch date

VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black

Price: £28.26
Rating: 4.3/5
Reviews: 8
Age: 10mo ago

LASIDE Dusk Till/to Dawn Outdoor Wall Light Max 35W GU10 Aluminium Up Down Outside Wall Light IP65 Waterproof Anthracite Grey Garden Light for Front Door House Patio Terrace Porch Garage

Price: £28.69
Rating: 4.5/5
Reviews: 166
Age: 10mo ago

KarlpaSW LED Wall Light Mains Powered 2pack 12W Up and Down Adjustable Beam

Price: £20.75
Rating: 4.2/5
Reviews: 22
Age: 1y ago

Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House

Price: £26.24
Rating: 4.5/5
Reviews: 2
Age: 1y ago

EDISHINE Up and Down Outside Lights Outdoor Wall Lights IP44 Anti-Rust Aluminum Matte Black 2 Pack Outdoor Wall Lightings with Clear Tempered Glass Shade for Patio Terrace Hallway Garage

Price: £22.13
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

Top-5 brand share

66%

Top 20: 90%

Top-5 click share

32%

Top 20: 64%

Open market

32%

Kerry19%
EBION16%
Long Life Lamp Company14%
EDISHINE8%
Aigostar7%
VOMI3%

Dusk Till Dawn Outdoor Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR1.7%Products65Brands33Top 5 Brands66%OOS Rate3.5%Rating4.5★Reviews371Avg BSR#262

Peak months: Nov · busiest ÷ quietest = 3.2×

Top Dusk Till Dawn Outdoor Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dusk till dawn outdoor lights69K/yr -37.1%1.0% conv.
up and down lights outdoor35K/yr -11.1%1.3% conv.
up down outside lights22K/yr +8.2%1.9% conv.
black outdoor wall lights13K/yr +15.6%0.5% conv.
outdoor up and down wall lights12K/yr +9.6%1.5% conv.
up and down wall lights14K/yr -20.8%0.4% conv.
modern outdoor wall lights8K/yr -22.1%0.3% conv.
outside lamp5K/yr +11.4%0.1% conv.
down lights outdoor6K/yr +22.8%0.2% conv.
door light10K/yr -31.7%0.2% conv.

What reviews say buyers love and hate about Dusk Till Dawn Outdoor Lights

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Brightness/Shine/Glow31%

“Super bright”

Quality-Overall17%

“The build quality is excellent”

Value For Money12%

“Good Value”

Assembly/Installation10%

“Very easy to set up”

Size-Overall5%

“straightforward to fit”

What buyers complain about

59% of reviews

Size-Overall14%

“Very fiddly to fit”

Brightness/Shine/Glow10%

“It is also not as bright as a similar unit I have with inbuilt led panel”

Durability8%

“short lived”

Quality-Overall8%

“poor quality fittings”

Assembly/Installation4%

“I didn't get as far as installing this”

Dusk Till Dawn Outdoor Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

38%

2Functionality-Overall

11%

3Compatibility-Overall

4Defective Material/Parts

5Quality-Overall

Common Dusk Till Dawn Outdoor Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dusk Till Dawn Outdoor Lights 49/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 65 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.