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Dusk Till Dawn Outdoor Lights

Fail

Demand is soft, at -13.8% this quarter, so Dusk Till Dawn Outdoor Lights is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£88K/yr235K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
32%top-5 click share · 33 brands · 40 sellers

Flapen Score

Dusk Till Dawn Outdoor Lights against its category

The dotted line is the Lighting average. Past it, Dusk Till Dawn Outdoor Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dusk Till Dawn Outdoor Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dusk Till Dawn Outdoor Lights 235K times last year and spent an estimated £88K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
1.7%
Market size, estimated
£88Ka year
Peak month
November3.2× the quietest month
Top search term
dusk till dawn outdoor lights69K searches a year

02 · Price

A sale here is worth £22.09.

Listings sell for £22.09 on average, from £7.60 to £45.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £22.09 that is £0 to £2K a year per listing.

Average price
£22.09inside the $15 to $100 sweet spot
Price range
£7.60–£45.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #262 within Outdoor Lighting. It carries 371 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#262in Outdoor Lighting
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
65

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dusk Till Dawn Outdoor Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

40

Top-5 brand share

66%

Top 20: 90%

Top-5 click share

32%

Top 20: 64%

Open market

32%

  • Kerry19%
  • EBION16%
  • Long Life Lamp Company14%
  • EDISHINE8%
  • Aigostar7%
  • VOMI3%

Demand

Dusk Till Dawn Outdoor Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.2×

Search terms

Top Dusk Till Dawn Outdoor Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dusk till dawn outdoor lights69K/yr
  • up and down lights outdoor35K/yr
  • up down outside lights22K/yr
  • black outdoor wall lights13K/yr
  • outdoor up and down wall lights12K/yr
  • up and down wall lights14K/yr
  • modern outdoor wall lights8K/yr
  • outside lamp5K/yr
  • down lights outdoor6K/yr
  • door light10K/yr

Reviews and returns

What reviews say buyers love and hate about Dusk Till Dawn Outdoor Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.02

Very fiddly to fit

Had to fit them

They are small

Brightness/Shine/Glow10%+1.18

It is also not as bright as a similar unit I have with inbuilt led panel

however the amount of light is very poor

Wont light up

Durability8%−0.13

short lived

its stopped working already

As with lots of other reviews it failed after a few months

Quality-Overall8%+1.14

poor quality fittings

Awful quality

poor quality,cheap looking, made from flimsy plastic, so bad I'm not evan going to put it up

Assembly/Installation4%+0.70

I didn't get as far as installing this

Poorly designed and a big hassle to install

The installation was fiddly

Love

Brightness/Shine/Glow31%+1.18

Super bright

Great light

Nice and bright

Quality-Overall17%+1.14

The build quality is excellent

Excellent product

Fabulous quality and very effective lighting

Value For Money12%+1.02

Good Value

Great value for money

Good value for money

Assembly/Installation10%+0.70

Very easy to set up

Installation is straight forward

Easy to install

Size-Overall5%−0.02

straightforward to fit

Easy to fit

it looks smart once fitted

Return

3.3% Return rate 56% Fixable by listing

Size-Overall38%▇▇▇█▆▇

Very fiddly to fit

Had to fit them

They are small

Functionality-Overall11%█▆▆█▆▄
Compatibility-Overall6%▅▃▂▃▆█
Defective Material/Parts6%▅▆▇█▆▆
Quality-Overall5%▂▇█▄▆▆

poor quality fittings

Awful quality

poor quality,cheap looking, made from flimsy plastic, so bad I'm not evan going to put it up

FAQ

Common Dusk Till Dawn Outdoor Lights questions

Answered from the same tracked data.