dusk till dawn outdoor lights
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.09avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great371.46avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.60–£45.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 235K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dusk till dawn outdoor lights is a £88K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dusk till dawn outdoor lights market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £88K–£110K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 3.5%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
40
Top-5 brand share
66%
Top 20: 90%
Top-5 click share
32%
Top 20: 64%
Open market
32%
- Kerry19%
- EBION16%
- Long Life Lamp Company14%
- EDISHINE8%
- Aigostar7%
- VOMI3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 3.2×
Top dusk till dawn outdoor lights search terms
- dusk till dawn outdoor lights69K/yr
- up and down lights outdoor35K/yr
- up down outside lights22K/yr
- black outdoor wall lights13K/yr
- outdoor up and down wall lights12K/yr
- up and down wall lights14K/yr
- modern outdoor wall lights8K/yr
- outside lamp5K/yr
- down lights outdoor6K/yr
- door light10K/yr
Top dusk till dawn outdoor lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B
Long Life Lamp Company£10.884.6★2,345 rev
Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack
Aigostar£16.294.3★471 rev
Kerry Outdoor Wall Lights Mains Powered Up and Down Anthracite 2 Pack
Kerry£19.304.6★730 rev
Kerry Outdoor Wall Lights Mains Powered Up and Down Black 2 Pack
Kerry£19.434.6★730 rev
EBION Outdoor Wall Lights Mains Powered IP65 Up and Down Anthracite 2 Pack
EBION£19.764.6★373 rev
Newest
by launch date
VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black
VOMI£28.268 rev
LASIDE Dusk Till/to Dawn Outdoor Wall Light Max 35W GU10 Aluminium Up Down Outside Wall Light IP65 Waterproof Anthracite Grey Garden Light for Front Door House Patio Terrace Porch Garage
LASIDE£28.69166 rev
KarlpaSW LED Wall Light Mains Powered 2pack 12W Up and Down Adjustable Beam
KarlpaSW£20.7522 rev
Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House
Dandray£26.242 rev
EDISHINE Up and Down Outside Lights Outdoor Wall Lights IP44 Anti-Rust Aluminum Matte Black 2 Pack Outdoor Wall Lightings with Clear Tempered Glass Shade for Patio Terrace Hallway Garage
EDISHINE£22.136 rev
Trending
90-day click momentumVOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black
VOMI£28.264.3★
Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House
Dandray£26.244.5★
Luceco Exterior Decorative Up and Down Fixed Wall Light Black GU10 IP54 Rated (LEXDSSUDBK-01)
Luceco£8.595.0★
EBION Outdoor Wall Lights IP65 Up Down Lights Mains Powered Black 2 Pack
EBION£21.204.6★
Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack
Aigostar£16.294.3★
What buyers say about dusk till dawn outdoor lights
What buyers praise and complain about, mined from review topics.What buyers love
“Super bright”
“The build quality is excellent”
“Good Value”
“Very easy to set up”
“straightforward to fit”
“Elegant Design”
“Just what I wanted”
“so the waterproofing seems reliable”
“The build feels solid”
“Easy to wire up”
What buyers complain about
“Very fiddly to fit”
“It is also not as bright as a similar unit I have with inbuilt led panel”
“short lived”
“poor quality fittings”
“I didn't get as far as installing this”
“I wouldnt bother what a faff on too install wants to push off the wall mounting is poor”
“can't get a bulb inside terrible design”
“This incurred additional cost to me for the additional time which far exceeded the cost of the fitting”
“easy to drop”
“however two small bolts are a little flimsy”
Top return reasons
Common questions
- Is dusk till dawn outdoor lights profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 65 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the dusk till dawn outdoor lights niche?
- 33 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in dusk till dawn outdoor lights?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Durability. The return rate is 3.3%.
- When does demand for dusk till dawn outdoor lights peak?
- Demand peaks in Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the dusk till dawn outdoor lights niche?
- Listings span £7.60–£45.71; the average listing price is £22.09 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.