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Dusk Till Dawn Outdoor Lights

Fail

Demand is soft, at -13.8% this quarter, so Dusk Till Dawn Outdoor Lights is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£88K/yr235K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
32%top-5 click share · 33 brands · 40 sellers

Flapen Score

Dusk Till Dawn Outdoor Lights against its category

The dotted line is the Lighting average. Past it, Dusk Till Dawn Outdoor Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dusk Till Dawn Outdoor Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dusk Till Dawn Outdoor Lights 235K times last year and spent an estimated £88K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
1.7%
Market size, estimated
£88Ka year
Peak month
November3.2× the quietest month
Top search term
dusk till dawn outdoor lights69K searches a year

02 · Price

A sale here is worth £22.09.

Listings sell for £22.09 on average, from £7.60 to £45.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £22.09 that is £0 to £2K a year per listing.

Average price
£22.09inside the $15 to $100 sweet spot
Price range
£7.60–£45.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #262 within Outdoor Lighting. It carries 371 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#262in Outdoor Lighting
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
65

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dusk Till Dawn Outdoor Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

40

Est. top-5 brand share

66%

Top 20: 90%

Est. top-5 click share

32%

Top 20: 64%

Open market

32%

  • Kerry19%
  • EBION16%
  • Long Life Lamp Company14%
  • EDISHINE8%
  • Aigostar7%
  • VOMI3%

Demand

Dusk Till Dawn Outdoor Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.2×

Search terms

Top Dusk Till Dawn Outdoor Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dusk till dawn outdoor lights69K/yr
  • up and down lights outdoor35K/yr
  • up down outside lights22K/yr
  • black outdoor wall lights13K/yr
  • outdoor up and down wall lights12K/yr
  • up and down wall lights14K/yr
  • modern outdoor wall lights8K/yr
  • outside lamp5K/yr
  • down lights outdoor6K/yr
  • door light10K/yr

Reviews and returns

What reviews say buyers love and hate about Dusk Till Dawn Outdoor Lights

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Very fiddly to fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dusk Till Dawn Outdoor Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data