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Dimmable Screw Light Bulb

Fail

Prices span $5.58–$14.23, mostly outside the sweet spot, so Dimmable Screw Light Bulb is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£27K/yr36K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 20 sellers

Flapen Score

Dimmable Screw Light Bulb against its category

The dotted line is the Lighting average. Past it, Dimmable Screw Light Bulb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmable Screw Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimmable Screw Light Bulb 36K times last year and spent an estimated £27K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
8.2%
Market size, estimated
£27Ka year
Peak month
January2.5× the quietest month
Top search term
e27 screw bulb dimmable12K searches a year

02 · Price

A sale here is worth £9.04.

Listings sell for £9.04 on average, from £5.58 to £14.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.04 that is £904 to £2K a year per listing.

Average price
£9.04under the $15 to $100 sweet spot
Price range
£5.58–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£904–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #498 within Light Bulbs. It carries 1,304 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#498in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,304per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dimmable Screw Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

28%

  • EDISHINE17%
  • Linkind13%
  • TEKLED11%
  • Lepro11%
  • Vanke10%
  • paul russells10%

Demand

Dimmable Screw Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Dimmable Screw Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e27 screw bulb dimmable12K/yr
  • e27 bulb dimmable7K/yr
  • dimmable light bulb e275K/yr
  • dimmable screw light bulb5K/yr
  • dimmable e27 bulb4K/yr
  • dimmable light bulb screw2K/yr
  • dimmable led bulbs e272K/yr
  • bulbs e27 dimmable280/yr

Reviews and returns

What reviews say buyers love and hate about Dimmable Screw Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.16

dont seem to last more than 9-12 months

5/12x bulbs failed in 3 months

I can't say much about the durability

Bulb Flicker/Dimming/Color15%−0.14

Not good for dimming

Flickering

Not dimmable

Advertised Vs Actual Product15%+0.71

Not dimmable as advertised

Not as described

Not dimmable as described

Brightness/Shine/Glow15%+2.27

Too bright for my liking, my bad

Flickers at full brightness

not as bright as I thought

Functionality-Overall7%−0.09

Not Dimmable

only 2 worked properly

Love

Brightness/Shine/Glow35%+2.27

Nice bright bulbs

Bright lights

Nice and Bright

Advertised Vs Actual Product21%+0.71

as advertised

Exactly what I needed

As described

Value For Money15%+1.02

A great quality product from Phillips long lasting Lifespan also energy efficient so value for money

Excellent Value

Good price

Quality-Overall12%+0.31

They are the best quality bulbs

excellent quality dimmable lightbulbs

Best quality

Bulb Flicker/Dimming/Color4%−0.14

Nice bright light

Dimmable and energy efficient

Dimmable filament bulb

Return

2.9% Return rate 68% Fixable by listing

Size-Overall43%▆▆▆▇█▇
Brightness/Shine/Glow13%▇▇▇█▅▄

Too bright for my liking, my bad

Flickers at full brightness

not as bright as I thought

Bulb Flicker/Dimming/Color12%█▆▇▆█▇

Not good for dimming

Flickering

Not dimmable

Compatibility-Overall8%▃▆▇▆▅█
Color8%▇█▅▆▃▆

I expected blue

The fact they are not blue is fine

Should probably have got a warm white though

FAQ

Common Dimmable Screw Light Bulb questions

Answered from the same tracked data.