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Dimmable Candle Bulbs

Fail

Demand is soft, at -37.3% this quarter, so Dimmable Candle Bulbs is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£52K/yr70K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
36%top-5 click share · 25 brands · 33 sellers

Flapen Score

Dimmable Candle Bulbs against its category

The dotted line is the Lighting average. Past it, Dimmable Candle Bulbs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmable Candle Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimmable Candle Bulbs 70K times last year and spent an estimated £52K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
7.8%
Market size, estimated
£52Ka year
Peak month
December2.2× the quietest month
Top search term
e14 dimmable bulb warm white13K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £2.14 to £16.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.54 that is £954 to £2K a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£2.14–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£954–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #608 within Light Bulbs. It carries 1,092 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#608in Light Bulbs
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,092per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dimmable Candle Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

33

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

36%

Top 20: 84%

Open market

40%

  • Vanke14%
  • Phoenix-LED12%
  • Levidon10%
  • Linkind8%
  • Nottac8%
  • BRIMAX7%

Demand

Dimmable Candle Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dimmable Candle Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e14 dimmable bulb warm white13K/yr
  • dimmable e14 light bulb6K/yr
  • e14 led light bulb warm white dimmable6K/yr
  • dimmable candle bulbs6K/yr
  • e14 led bulb dimmable7K/yr
  • ses candle 4.5w led bulb dimmable4K/yr
  • e14 bulb dimmable6K/yr
  • touch lamp bulbs5K/yr
  • e14 led dimmable bulb3K/yr
  • e14 dimmable candle bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Dimmable Candle Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bulb Flicker/Dimming/Color26%−0.22

Flickering

Flickers on and off

not reliable for dimming

Brightness/Shine/Glow18%+0.29

Not dimmable

lost brightness with a few weeks

Not very bright

Quality-Overall13%+1.16

Quality Control needs improvement

Extremely poor quality

Otherwise, the bulbs seem of average quality

Advertised Vs Actual Product9%+0.42

Not as described

not as stated

these are not dimmable as described

Durability6%−0.07

Don't last

two thirds of them have gone with less than 25 hours use on them

2 gone, 1 in less than 4 weeks, another just gone in 6 weeks

Love

Brightness/Shine/Glow31%+0.29

Extremely bright

Quite bright

Good brightness

Value For Money16%+1.70

Good value

Value for money

Excellent Value

Quality-Overall14%+1.16

Excellent Product

Good enough quality little lightbulb at a very good price

Overall, really pleased with them and hoping they last well over time

Advertised Vs Actual Product10%+0.42

As described

Just what I wanted

are exactly as pictured

Bulb Flicker/Dimming/Color9%−0.22

dimming works well

its very good bulbs

Very good bulbs

Return

2.1% Return rate 64% Fixable by listing

Size-Overall33%█▆▅▇▇▆
Bulb Flicker/Dimming/Color15%▅▄▅▅▅█

Flickering

Flickers on and off

not reliable for dimming

Brightness/Shine/Glow12%▇█▆▃▆▆

Not dimmable

lost brightness with a few weeks

Not very bright

Functionality-Overall11%▄▆▅▄▆█

Don't work

Don't seem to work as dimmable bulbs

Full on fine and off fine

Color10%▅▆██▅▁

The glass isn't clear it has a tint to it

does not look like a warm white

FAQ

Common Dimmable Candle Bulbs questions

Answered from the same tracked data.