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Dimmable Bayonet Light Bulb

Fail

Demand is soft, at -42.7% this quarter, so Dimmable Bayonet Light Bulb is a Fail.

Flapen Score
37
37 / 100
Ranks 300 of 370 Lighting niches · −10 vs the category median of 47
Market size
£55K/yr134K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
57%top-5 click share · 12 brands · 40 sellers

Flapen Score

Dimmable Bayonet Light Bulb against its category

The dotted line is the Lighting average. Past it, Dimmable Bayonet Light Bulb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmable Bayonet Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimmable Bayonet Light Bulb 134K times last year and spent an estimated £55K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
4.2%
Market size, estimated
£55Ka year
Peak month
December4.8× the quietest month
Top search term
dimmable light bulb125K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £5.95 to £21.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.86 that is £986 to £2K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£5.95–£21.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£986–£2K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #281 within Light Bulbs. It carries 2,431 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#281in Light Bulbs
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,431per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dimmable Bayonet Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

17%

  • Linkind29%
  • EDISHINE16%
  • Vanke13%
  • TEKLED10%
  • Tapo9%
  • paul russells5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Dimmable Bayonet Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Dimmable Bayonet Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimmable light bulb125K/yr
  • dimmable bulb6K/yr
  • 9w led bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Dimmable Bayonet Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall18%−0.17

Cant Connect

It will not stay connected

always losing connection

Brightness/Shine/Glow9%+1.79

Very dim

Not bright enough

Not as bright as i'd liked

Quality-Overall8%+0.20

Bad quality

These are cheap rubbish

Absolute garbage

Durability7%−0.07

Broke after 2 months

I can't say much about the durability

Don't last

Bulb Flicker/Dimming/Color7%−0.06

Flickering bulbs

Flickering

Very dim

Love

Brightness/Shine/Glow27%+1.79

Lovely bright bulb

Nice and bright

Bright lights

Assembly/Installation11%+0.51

Very good and straight forward to install and get it working

Easy to install

Easy to set up

Value For Money11%+0.76

Value for money

Good price

Great value

Quality-Overall11%+0.20

Good quality and easy to set up

Good quality and easy to usem

Excellent Product

Advertised Vs Actual Product9%+0.55

As shown

Exactly what I wanted

Exactly as described

Return

3.1% Return rate 55% Fixable by listing

Size-Overall41%▆▇▇▇█▇
Compatibility-Overall11%▇▇████
Connectivity-Overall11%█▆▅▅▅▇

Cant Connect

It will not stay connected

always losing connection

Brightness/Shine/Glow10%▇█▇▇▆▆

Very dim

Not bright enough

Not as bright as i'd liked

Functionality-Overall8%▆█▇▇▆█

Just doesn't work at all

Every time it failed SO GAVE UP

Not Dimmable

FAQ

Common Dimmable Bayonet Light Bulb questions

Answered from the same tracked data.