Skip to content
37

dimmable bayonet light bulb

Skip it

Soft demand (-42.7% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 4Conversion 51Competition 47Returns 49Price range 43Avg price 32Brand share 47Review moat 41Quality gap 72

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.95–£21.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,430.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.86

avg listing price — sweet spot $15–$100

Market size

Bad£55K

£55K/yr · 134K searches

Growth

Bad-42.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dimmable bayonet light bulb is a £55K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dimmable bayonet light bulb market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£59K–£79K
units × avg price
Conversion rate
4.2%
Avg BSR
#281
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
3.7%
Avg brand age
48 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

17%

  • Linkind29%
  • EDISHINE16%
  • Vanke13%
  • TEKLED10%
  • Tapo9%
  • paul russells5%
  • Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Top dimmable bayonet light bulb search terms

  • dimmable light bulb125K/yr
  • dimmable bulb6K/yr
  • 9w led bulb3K/yr
All search terms

Top dimmable bayonet light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£11K30%£17K40%£22K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about dimmable bayonet light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“Lovely bright bulb”

Assembly/Installation11%

“Very good and straight forward to install and get it working”

Value For Money11%

“Value for money”

Quality-Overall11%

“Good quality and easy to set up”

Advertised Vs Actual Product9%

“As shown”

Color7%

“The colours are bright”

Ease Of Use4%

“Easy to use”

Size-Overall2%

“The bulbs fitted easily”

Bulb Flicker/Dimming/Color2%

“Dimmable and energy efficient”

Compatibility-Overall2%

“They are compatible”

What buyers complain about

Connectivity-Overall18%

“Cant Connect”

Brightness/Shine/Glow9%

“Very dim”

Quality-Overall8%

“Bad quality”

Durability7%

“Broke after 2 months”

Bulb Flicker/Dimming/Color7%

“Flickering bulbs”

Advertised Vs Actual Product5%

“Exception product”

Software/Application5%

“App is rubbish”

Assembly/Installation5%

“Totally impossible to set up”

Functionality-Overall5%

“Just doesn't work at all”

Value For Money4%

“Overall, theyre not worth the money”

Top return reasons

Size-Overall41%
Compatibility-Overall11%
Connectivity-Overall11%
Brightness/Shine/Glow10%
Functionality-Overall8%
Bulb Flicker/Dimming/Color5%
Color4%
Advertised Vs Actual Product2%
Defective Material/Parts2%
Software/Application1%

Common questions

Is dimmable bayonet light bulb profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 23 tracked products. 90-day search growth is -42.7%. Flapen's verdict: Skip it (37/100).
How competitive is the dimmable bayonet light bulb niche?
12 brands and 40 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in dimmable bayonet light bulb?
Top complaints mined from reviews: Connectivity-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 3.1%.
When does demand for dimmable bayonet light bulb peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the dimmable bayonet light bulb niche?
Listings span £5.95–£21.73; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.