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Desk Lamps for Study

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -21.5% this quarter, so Desk Lamps for Study is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£166K/yr379K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
41%top-5 click share · 31 brands · 50 sellers

Flapen Score

Desk Lamps for Study against its category

The dotted line is the Lighting average. Past it, Desk Lamps for Study is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Lamps for Study market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Lamps for Study 379K times last year and spent an estimated £166K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
2.6%
Market size, estimated
£166Ka year
Peak month
November2.7× the quietest month
Top search term
desk lamps for home office60K searches a year

02 · Price

A sale here is worth £16.62.

Listings sell for £16.62 on average, from £7.75 to £46.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £16.62 that is £2K to £4K a year per listing.

Average price
£16.62inside the $15 to $100 sweet spot
Price range
£7.75–£46.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #36 within Indoor Lighting. It carries 3,470 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#36in Indoor Lighting
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,470per listing
Listings tracked
43

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Desk Lamps for Study products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

50

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

41%

Top 20: 78%

Open market

50%

  • Woputne15%
  • WHW3WIN9%
  • Lepro7%
  • UPXNBOR7%
  • SLATOR7%
  • GONDSILY5%

Demand

Desk Lamps for Study search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Desk Lamps for Study search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk lamps for home office60K/yr
  • led desk light27K/yr
  • study lamp42K/yr
  • desk lights23K/yr
  • rechargeable desk lamp30K/yr
  • usb desk lamp26K/yr
  • black desk lamp17K/yr
  • desk lighting12K/yr
  • office lamp27K/yr
  • office desk lamp18K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Lamps for Study

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.21

Broken

Broke after a month

Doesn't last

Quality-Overall8%

Bad quality

breaks quickly - bad quality

Really poor quality flimsy

Charging7%−0.02

It does not charge

didn't charge my phone

Really doesn't hold charge

Brightness/Shine/Glow7%+2.24

Not very bright

Not bright enough for me

not as bright as I thought it would be

Size-Overall5%

although slightly larger

Small size

it's a bit short

Love

Brightness/Shine/Glow35%+2.24

brightness is excellent

Nice and bright

Bright light

Value For Money9%+0.46

Can't beat the price

Great value

Amazing value

Quality-Overall9%

Good quality, versatile light

The build quality is excellent

Decent quality

Charging4%−0.02

Charges quickly

Easy to charge

holds the charge well

Ease Of Use4%+0.37

is able to read easily

Ease of use

very handy

Return

2.2% Return rate 29% Fixable by listing

Size-Overall21%▇▇█▇▅█

although slightly larger

Small size

it's a bit short

Brightness/Shine/Glow17%██▇█▇▆

Not very bright

Not bright enough for me

not as bright as I thought it would be

Functionality-Overall13%█▅▅▇█▇

Completely stopped working

It will not turn on

Didnt work

Charging8%▇█▄▇█▇

It does not charge

didn't charge my phone

Really doesn't hold charge

Defective Material/Parts7%▇█▇▅█▅

FAQ

Common Desk Lamps for Study questions

Answered from the same tracked data.