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Decking Lights

Maybe

Products sell for $25.35 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Decking Lights is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 370 Lighting niches · +14 vs the category median of 47
Market size
£128K/yr286K searches / yr
90-day growth
+34.2%search demand this quarter
Competition
48%top-5 click share · 18 brands · 49 sellers

Flapen Score

Decking Lights against its category

The dotted line is the Lighting average. Past it, Decking Lights is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decking Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decking Lights 286K times last year and spent an estimated £128K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
+34.2%
Conversion, latest week
1.8%
Market size, estimated
£128Ka year
Peak month
May7.5× the quietest month
Top search term
decking lights108K searches a year

02 · Price

A sale here is worth £25.35.

Listings sell for £25.35 on average, from £11.16 to £96.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.35 that is £3K to £6K a year per listing.

Average price
£25.35inside the $15 to $100 sweet spot
Price range
£11.16–£96.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #249 within Outdoor Lighting. It carries 697 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
6.2%
Average rank
#249in Outdoor Lighting
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Decking Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

49

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

37%

  • Saxby Lighting20%
  • SMY Lighting13%
  • Liuyife9%
  • Solar Centre7%
  • Torchtree7%
  • Greenfields6%

Demand

Decking Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Decking Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decking lights108K/yr
  • solar decking lights33K/yr
  • decking lights solar powered20K/yr
  • decking solar lights14K/yr
  • solar decking lights outdoor12K/yr
  • plinth lights26K/yr
  • decking lights mains powered waterproof8K/yr
  • kitchen plinth lights17K/yr
  • decking & patio lighting8K/yr
  • decking solar lights outdoor waterproof6K/yr

Reviews and returns

What reviews say buyers love and hate about Decking Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow16%+1.91

Not as bright as I thought would be

Not bright

nowhere near as bright as shown in the advert

Functionality-Overall14%−0.19

Doesnt work

none of the 12 lights worked

Second set never even turned on

Size-Overall11%+0.29

Quite small

Hole size deceiving

one was too big

Durability9%−0.11

however, after 12 months, they're not working

Failed after a week

Wont last

Quality-Overall6%+0.76

Pure rubbish

Poor quality

Shoddy product

Love

Brightness/Shine/Glow36%+1.91

give good brightness

These lights are so bright

Very bright

Quality-Overall15%+0.76

Good quality units

Excellent quality

Great quality and very good lights

Value For Money12%+0.93

Good Value

Good value for the money

Money well spent

Assembly/Installation6%+0.16

Easy to install

Easy to put up

Installed as per instructions

Advertised Vs Actual Product4%

As described

does what it says it will do

They did what they should

Return

1.8% Return rate 61% Fixable by listing

Size-Overall39%█▅▇▆▆▆

Quite small

Hole size deceiving

one was too big

Functionality-Overall13%▂▅▃▃▆█

Doesnt work

none of the 12 lights worked

Second set never even turned on

Advertised Vs Actual Product9%▁▄▆█▂▂

Not the same as the picture

nowhere near as bright as shown in the advert

Not as described

Color8%▁▇█▄▅▆

Wrong colour

Check Lights carefully 2 of mine were wrong colour temperature

the other 5 were a different shade of white

Brightness/Shine/Glow7%▃█▃▄▆▄

Not as bright as I thought would be

Not bright

nowhere near as bright as shown in the advert

FAQ

Common Decking Lights questions

Answered from the same tracked data.