Is decking lights profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 28 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the decking lights niche?

18 brands and 49 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in decking lights?

Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for decking lights peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.5× the quietest.

What does it cost to enter the decking lights niche?

Listings span £11.16–£96.04; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.

decking lights

Worth a look

Shows a sweet-spot price point ($25.35 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£25.35

avg listing price — sweet spot $15–$100

Price range

Great£11.16–£96.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good696.93

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+34.2%

90-day search growth — must beat 0% to launch

Market size

Okay£128K

£128K/yr · 286K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, decking lights is a £128K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

decking lights market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £101K–£127K; units × avg price
Conversion rate: 1.8%
Avg BSR: #249
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 6.2%
Avg brand age: 39 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

37%

Saxby Lighting20%
SMY Lighting13%
Liuyife9%
Solar Centre7%
Torchtree7%
Greenfields6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Open Trend

Top decking lights search terms

decking lights108K/yr +39.8%1.2% conv.
solar decking lights33K/yr +49.7%0.9% conv.
decking lights solar powered20K/yr +34.1%1.0% conv.
decking solar lights14K/yr +45.3%0.8% conv.
solar decking lights outdoor12K/yr +110.8%0.8% conv.
plinth lights26K/yr -36.1%0.9% conv.
decking lights mains powered waterproof8K/yr +34.3%1.0% conv.
kitchen plinth lights17K/yr -34.4%0.7% conv.
decking & patio lighting8K/yr +25.7%0.0% conv.
decking solar lights outdoor waterproof6K/yr +42.8%0.7% conv.

All search terms

Top decking lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LED Decking Lights 10 x 30mm Stainless Steel Round Plinth Lights IP44 Waterproof Outdoor Garden Patio Stair & Path Lighting Non-Dimmable

Saxby Lighting£17.274.5★2,263 rev

Liuyife 12 Pack Solar Deck Lights Outdoor Waterproof LED Stair Lights for Steps Fences Yard Patio Garden Pool Driveway (Warm White)

Liuyife£11.164.2★272 rev

SMY Lighting Dimmable LED Deck Lights with Timer and Photocell Sensor and Protecting Shell 32mm 20Pack Outdoor LED Smart Deck Lighting IP67 Waterproof for Garden Yard Stair Patio Floor Decoration

SMY Lighting£49.274.4★71 rev

SolarCentre Advance Solar Powered & USB Chargeable Outdoor DualWhite Deck Lights - 8 White/Warm White Decking Lights

Solar Centre£36.334.4★92 rev

NEW 8 x SOLAR POWERED WIRELESS GARDEN DECKING DECK LIGHTS STAINLESS STEEL WHITE LED

ChoicefullBargain£15.793.9★275 rev

Newest

by launch date

KALAHOL 12 Pack Solar Fence Lights IP65 Waterproof LED Solar Step Lights Outdoor Solar Lights Outdoor Garden for Stairs Fences Railings Yards Pathways and Garden Decorations (Warm White)

KALAHOL£14.91309 rev

3mo ago

KALAHOL 10 Pack Solar Lights Outdoor Garden 8 LEDs Solar Ground Lights IP65 Waterproof Outdoor Landscape Lamp Solar Powered Pathway Lights for Patio Yard Driveway Walkway - Cold White

KALAHOL£14.08216 rev

4mo ago

GIGALUMI Solar Fence Lights Outdoor Garden 12 Pack Solar Powered LED Deck Lights IP44 Outdoor Waterproof for Stairs Backyard Patio Pool Railing Step (Warm White)

GIGALUMI£15.4647 rev

7mo ago

6 Pack Solar Ground Lights Outdoor Waterproof Garden Lights for Yard Lawn

ZAIYW£13.3610 rev

8mo ago

INDARUN RGBW WiFi Led Decking Lights Waterproof IP67 Ø31MM 12V - Bluetooth Led Plinth Lights for Terrace/Patio/Path/Wall/Garden/Decoration 10 Packs

INDARUN£50.0193 rev

1y ago

What buyers say about decking lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“give good brightness”

Quality-Overall15%

“Good quality units”

Value For Money12%

“Good Value”

Assembly/Installation6%

“Easy to install”

Advertised Vs Actual Product4%

“As described”

Size-Overall4%

“Subtle and easy to fit”

Charging2%

“They charge well in daylight”

Color2%

“remote Bluetooth great colour selection”

Warmth2%

“warm light”

Design-Overall1%

“Smart and solid design, very attractive”

What buyers complain about

Brightness/Shine/Glow16%

“Not as bright as I thought would be”

Functionality-Overall14%

“Doesnt work”

Size-Overall11%

“Quite small”

Durability9%

“however, after 12 months, they're not working”

Quality-Overall6%

“Pure rubbish”

Defective Material/Parts6%

“Product not working”

Color4%

“Wrong colour”

Advertised Vs Actual Product3%

“Not the same as the picture”

Battery Life3%

“the battery had completely blown up”

Instructions/User Manual/Troubleshooting3%

“Very poor instructions”

Top return reasons

Size-Overall39%

Functionality-Overall13%

Advertised Vs Actual Product9%

Color8%

Brightness/Shine/Glow7%

Defective Material/Parts5%

Compatibility-Overall3%