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Daylight Bulbs

Fail

Demand is soft, at -47.7% this quarter, so Daylight Bulbs is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£57K/yr122K searches / yr
90-day growth
-47.7%search demand this quarter
Competition
52%top-5 click share · 19 brands · 24 sellers

Flapen Score

Daylight Bulbs against its category

The dotted line is the Lighting average. Past it, Daylight Bulbs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daylight Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daylight Bulbs 122K times last year and spent an estimated £57K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-47.7%
Conversion, latest week
5.2%
Market size, estimated
£57Ka year
Peak month
November3.4× the quietest month
Top search term
daylight bulbs48K searches a year

02 · Price

A sale here is worth £8.95.

Listings sell for £8.95 on average, from £4.98 to £16.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.95 that is £895 to £2K a year per listing.

Average price
£8.95under the $15 to $100 sweet spot
Price range
£4.98–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£895–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #347 within Light Bulbs. It carries 1,090 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#347in Light Bulbs
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,090per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Daylight Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

27%

  • Energizer35%
  • Linkind13%
  • paul russells10%
  • Lepro6%
  • Flaspar5%
  • GY4%

Demand

Daylight Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Daylight Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daylight bulbs48K/yr
  • bright light bulb15K/yr
  • day light light bulb12K/yr
  • daylight bulb9K/yr
  • daylight bulbs bayonet7K/yr
  • brightest light bulbs5K/yr
  • bright bulb3K/yr
  • 6500k led bulb3K/yr
  • bright led bulb3K/yr
  • 6500k bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Daylight Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow26%+2.94

not as bright as I thought

Not bright as expected

Not very bright

Bulb Flicker/Dimming/Color14%−0.10

Bulb is dimmed in couple of month and fused

Lightbulbs flicker

I had the same experience of the bulb suddenly heavily dimming after 6 months of purchase making the product unusable

Durability12%−0.11

Fell apart

Tried for a few months & one has now failed.

only last weeks

Color10%−0.01

Extremely bright, white, not liked it at all

The fact they are not blue is fine

the color is harsh rather than pleasant

Value For Money5%+1.31

Possibly slightly more expensive than some others

Not worth the cost

It is expensive

Love

Brightness/Shine/Glow51%+2.94

Bright Light

Good brightness

Extremely bright

Value For Money14%+1.31

Good Value

Excellent value

Value for money

Quality-Overall13%−0.05

Good quality light

Best quality

These bulbs are excellent quality

Advertised Vs Actual Product7%+0.41

Exactly what I wanted

As described

does the job

Color4%−0.01

Good colour, very bright

the light is a perfect colour

Bright and white

Return

1.9% Return rate 57% Fixable by listing

Brightness/Shine/Glow28%█▇▇▇▇▆

not as bright as I thought

Not bright as expected

Not very bright

Size-Overall24%▆▆▇▇██

They are not fit for purpose

they are far too big

not fit for purpose

Color20%▇▇█▇▅▇

Extremely bright, white, not liked it at all

The fact they are not blue is fine

the color is harsh rather than pleasant

Bulb Flicker/Dimming/Color8%▇▇▇▇█▇

Bulb is dimmed in couple of month and fused

Lightbulbs flicker

I had the same experience of the bulb suddenly heavily dimming after 6 months of purchase making the product unusable

Functionality-Overall5%▄█▅▅▇▆

FAQ

Common Daylight Bulbs questions

Answered from the same tracked data.