How competitive is the Daylight Bulbs niche on Amazon United Kingdom?

19 brands and 24 sellers compete in Daylight Bulbs on Amazon United Kingdom. The top 5 Daylight Bulbs products take 52% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Daylight Bulbs?

Daylight Bulbs buyers on Amazon United Kingdom complain most about Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability, the themes mined from the niche's reviews. Its return rate is 1.9%.

What does it cost to enter the Daylight Bulbs niche?

Daylight Bulbs sells for £8.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.98–£16.55. The average incumbent carries 1,090 reviews — the moat a new listing must climb.

Daylight Bulbs

soft demand (-47.7% this quarter) — Daylight Bulbs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Daylight Bulbs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Daylight Bulbs is a £57K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Daylight Bulbs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.7% over the last 90 days and 5.2% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr8K

Search volume / yr-47.7%122K

Conversion rate5.2%

Avg price£8.95

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers19 · 24

Top-5 product click share52%

Open market32%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Top Daylight Bulbs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Energizer B22 Bayonet Light Bulbs 1521lm Daylight White 6500K 4 Pack

Price: £7.92
Rating: 4.7/5
Reviews: 1,533
Age: 2y ago

Linkind Bayonet Light Bulb 100w Equivalent Daylight White 5000K 13.7W 1600lm Super Bright B22d LED Bulbs BC GLS Energy Saving Bulbs Non-Dimmable 2 Pack

Price: £5.81
Rating: 4.6/5
Reviews: 281
Age: 1y ago

Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack

Price: £6.40
Rating: 4.6/5
Reviews: 899
Age: 1y ago

Energizer B22 Bayonet LED Bulb 150W 150 Watts Daylight Light Bulbs 2 Pack

Price: £8.30
Rating: 4.6/5
Reviews: 118
Age: 8mo ago

B22 LED Bayonet Light Bulbs 100W Equivalent 13.5W 1520lm Daylight Cool White 6500K Non-Dimmable Energy Class E Pack of 6

Price: £10.90
Rating: 4.7/5
Reviews: 111
Age: 11mo ago

Newest

by launch date

Energizer B22 Bayonet LED Bulb 150W 150 Watts Daylight Light Bulbs 2 Pack

Price: £8.30
Rating: 4.6/5
Reviews: 118
Age: 8mo ago

B22 LED Bayonet Light Bulbs 100W Equivalent 13.5W 1520lm Daylight Cool White 6500K Non-Dimmable Energy Class E Pack of 6

Price: £10.90
Rating: 4.7/5
Reviews: 111
Age: 11mo ago

Bayonet Light Bulbs 100W Equivalent Cool White 6000K 1200LM 2Pack

Price: £5.46
Rating: 4.5/5
Reviews: 147
Age: 1y ago

Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack

Price: £6.40
Rating: 4.6/5
Reviews: 899
Age: 1y ago

Linkind Bayonet Light Bulb 100w Equivalent Daylight White 5000K 13.7W 1600lm Super Bright B22d LED Bulbs BC GLS Energy Saving Bulbs Non-Dimmable 2 Pack

Price: £5.81
Rating: 4.6/5
Reviews: 281
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

27%

Energizer35%
Linkind13%
paul russells10%
Lepro6%
Flaspar5%
GY4%

Daylight Bulbs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR5.2%Products32Brands19Top 5 Brands68%OOS Rate0.0%Rating4.6★Reviews1,090Avg BSR#347

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top Daylight Bulbs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

daylight bulbs48K/yr -47.6%4.4% conv.
bright light bulb15K/yr -42.7%4.0% conv.
day light light bulb12K/yr -39.4%3.6% conv.
daylight bulb9K/yr -52.1%3.0% conv.
daylight bulbs bayonet7K/yr -58.0%10.1% conv.
brightest light bulbs5K/yr -42.9%3.4% conv.
bright bulb3K/yr -43.4%3.7% conv.
6500k led bulb3K/yr -56.5%2.8% conv.
bright led bulb3K/yr -41.8%3.9% conv.
6500k bulb3K/yr -28.6%3.2% conv.

What reviews say buyers love and hate about Daylight Bulbs

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Brightness/Shine/Glow51%

“Bright Light”

Value For Money14%

“Good Value”

Quality-Overall13%

“Good quality light”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Color4%

“Good colour, very bright”

What buyers complain about

82% of reviews

Brightness/Shine/Glow26%

“not as bright as I thought”

Bulb Flicker/Dimming/Color14%

“Bulb is dimmed in couple of month and fused”

Durability12%

“Fell apart”

Color10%

“Extremely bright, white, not liked it at all”

Value For Money5%

“Possibly slightly more expensive than some others”

Daylight Bulbs return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow

28%

2Size-Overall

24%

3Color

20%

4Bulb Flicker/Dimming/Color

5Functionality-Overall

Common Daylight Bulbs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daylight Bulbs 38/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -47.7% over the last 90 days.