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Craft Light

Fail

Demand is soft, at -41.3% this quarter, so Craft Light is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£33K/yr83K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
42%top-5 click share · 27 brands · 50 sellers

Flapen Score

Craft Light against its category

The dotted line is the Lighting average. Past it, Craft Light is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Light 83K times last year and spent an estimated £33K. The top 5 brands take 49% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
3.0%
Market size, estimated
£33Ka year
Peak month
November10.1× the quietest month
Top search term
craft lamp21K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £5.60 to £29.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.43 that is £0 to £1K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£5.60–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #23 within Indoor Lighting. It carries 7,271 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
3.0%
Average rank
#23in Indoor Lighting
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,271per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Craft Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

50

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

42%

Top 20: 83%

Open market

45%

  • KNAMKY12%
  • Lepro11%
  • ZAPLIT10%
  • URAQT8%
  • One Fire7%
  • Gritin6%

Demand

Craft Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Craft Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft lamp21K/yr
  • craft light25K/yr
  • sewing light7K/yr
  • craft lights6K/yr
  • sewing lamp4K/yr
  • crafting light5K/yr
  • crafting lamp3K/yr
  • puzzle light5K/yr
  • art lamp3K/yr
  • jigsaw puzzle light4K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.14

Comes apart

Broken

dont last

Quality-Overall9%

the quality declined quickly

Bad quality

Really poor quality flimsy

Charging8%−0.02

Really doesn't hold charge

takes a long time to recharge

It does not charge

Brightness/Shine/Glow7%+1.70

not as bright as I thought it would be

was never very bright

Not bright enough

Size-Overall6%−0.01

it's a bit short

Small size

Its a bit big

Love

Brightness/Shine/Glow31%+1.70

Nice and bright

Bright light

bright light

Quality-Overall11%

The build quality is excellent

The build quality is solid

Excellent product

Value For Money9%+0.51

Good value for money

Amazing value

Amazing price

Ease Of Use6%+0.62

Easy to use

easy to wear

Very handy

Advertised Vs Actual Product5%+0.30

As advertised

As described

Better than I expected

Return

1.8% Return rate 28% Fixable by listing

Brightness/Shine/Glow21%▇▇▇█▇▇

not as bright as I thought it would be

was never very bright

Not bright enough

Size-Overall20%▆▇██▅█

it's a bit short

Small size

Its a bit big

Functionality-Overall13%▇▇▅▆█▆

Didnt work

It will not turn on

Completely stopped working

Charging8%▇▅▅▇▇█

Really doesn't hold charge

takes a long time to recharge

It does not charge

Defective Material/Parts5%▆▆▇▇█▆

FAQ

Common Craft Light questions

Answered from the same tracked data.