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Copper Wire Fairy Lights Plug in

Fail

Shoppers spend only $12K a year here, so Copper Wire Fairy Lights Plug in is a Fail.

Flapen Score
33
33 / 100
Ranks 324 of 370 Lighting niches · −14 vs the category median of 47
Market size
£12K/yr25K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
67%top-5 click share · 12 brands · 20 sellers

Flapen Score

Copper Wire Fairy Lights Plug in against its category

The dotted line is the Lighting average. Past it, Copper Wire Fairy Lights Plug in is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper Wire Fairy Lights Plug in market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Copper Wire Fairy Lights Plug in 25K times last year and spent an estimated £12K. The top 5 brands take 74% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
5.1%
Market size, estimated
£12Ka year
Top search term
copper fairy lights plug in4K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £3.71 to £22.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.26 that is £0 to £926 a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£3.71–£22.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£926
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #141 within String Lights. It carries 8,035 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#141in String Lights
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,035per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Copper Wire Fairy Lights Plug in products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

  • Bollengold25%
  • Lepro24%
  • btfarm10%
  • Hoteril8%
  • Lezonic8%
  • Etopgo6%

Demand

Copper Wire Fairy Lights Plug in search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 5.2× · 7 of 12 months tracked

Search terms

Top Copper Wire Fairy Lights Plug in search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper fairy lights plug in4K/yr
  • wire lights plug in6K/yr
  • copper wire fairy lights plug in6K/yr
  • wire fairy lights plug in5K/yr
  • micro lights mains powered4K/yr

Reviews and returns

What reviews say buyers love and hate about Copper Wire Fairy Lights Plug in

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Defective Material/Parts11%−0.12

Not all of the bulbs are working

Half of them didnt work

Half the lights have stopped working

Functionality-Overall11%−0.12

didn't work

Run through all the settings when switched on

Shame it doesn't work, it's flimsy and feels cheap

Durability9%−0.05

Already broken - quite disappointed as only had for about 3 months

They dont last

Only Lasted 4hrs

Quality-Overall9%+0.57

Awful quality

Rubbish

Poor quality

Warmth8%−0.09

Not a very warm white

Not that warm

Not warm, more white

Love

Brightness/Shine/Glow31%+1.26

The warm white glow looks beautiful

Beautiful Customisable Glow

Nice bright lights

Quality-Overall13%+0.57

Great quality, lovely light hue

They feel well made

Good quality

Advertised Vs Actual Product12%+1.02

Exactly what I was looking for

as described

That the advertisers are true

Value For Money10%+0.87

Good value for money

Good value

They are well worth the money

Color5%

Very pretty

lovely light hue

The warm white colour of the lights was just what I was looking for

Return

2.8% Return rate 22% Fixable by listing

Functionality-Overall19%▅▆█▆▃▆

didn't work

Run through all the settings when switched on

Shame it doesn't work, it's flimsy and feels cheap

Color9%▄▄▃█▇▆

definitely not as warm a colour as shown in the images

Not as 'yellow' as they appear in the photos

Not a warm white

Brightness/Shine/Glow9%▄▅▇█▇▆

Could be brighter

My only niggle is they're not very bright

Defective Material/Parts9%▅▆▇▅▁█

Not all of the bulbs are working

Half of them didnt work

Half the lights have stopped working

Size-Overall8%███▆▇▃

FAQ

Common Copper Wire Fairy Lights Plug in questions

Answered from the same tracked data.