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61

coloured solar lights outdoor

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 45Conversion 51Competition 85Returns 96Price range 67Avg price 59Brand share 96Review moat 44Quality gap 73

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.79–£33.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.13

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,118.76

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£23K

£23K/yr · 42K searches

According to Flapen's Amazon United Kingdom niche tracking, coloured solar lights outdoor is a £23K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

coloured solar lights outdoor market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£20K–£26K
units × avg price
Conversion rate
4.2%
Avg BSR
#146
Page quality
0%
Prime
97%
Sponsored
92%
Out of stock
14.4%
Avg brand age
30 months
Avg seller age
212 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

73

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

30%

Top 20: 66%

Open market

65%

  • Lezonic10%
  • CUQOO9%
  • btfarm5%
  • Linkind4%
  • ONEWAY4%
  • Ligarko4%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +16.2% search growth over the last 90 days.
2K1KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.2×

Top coloured solar lights outdoor search terms

  • colour changing solar lights12K/yr
  • coloured solar lights outdoor16K/yr
  • multi coloured solar lights outdoor garden7K/yr
  • solar powered multi coloured string lights outdoor garden waterproof4K/yr
  • colour changing solar lights outdoor garden3K/yr
All search terms

Top coloured solar lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£6936%£1K9%£2K12%£3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about coloured solar lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright lights”

Value For Money13%

“Fantastic price”

Color12%

“Beautiful colours”

Quality-Overall10%

“Great Build Quality”

Assembly/Installation4%

“Assembly is straightforward”

Charging3%

“Charging is quick”

Advertised Vs Actual Product2%

“As advertised”

Durability2%

“Very good I like these they last as long as they last well made”

Design-Overall2%

“Solidly built”

Water Resistance2%

“WATERPROOF AND EASY TO SET UP”

What buyers complain about

Brightness/Shine/Glow17%

“Not as bright as expected”

Functionality-Overall14%

“Very poor do not work”

Durability13%

“Broke after a couple of weeks”

Quality-Overall9%

“Not quality”

Size-Overall8%

“Bigger than I expected”

Defective Material/Parts4%

“Item faulty”

Value For Money3%

“Buy cheap Buy twice”

Advertised Vs Actual Product3%

“look nothing like the pictures”

Charging2%

“the batteries don't hold a charge”

Battery Life2%

“Batteries dying after an hour on one of the units”

Top return reasons

Functionality-Overall24%
Size-Overall18%
Brightness/Shine/Glow13%
Defective Material/Parts12%
Color6%
Charging5%
Durability3%
Advertised Vs Actual Product3%
Quality-Overall2%
Add-Ons/Attachments1%

Common questions

Is coloured solar lights outdoor profitable to sell on Amazon United Kingdom?
The niche generates £23K/yr across 63 tracked products. 11 of 21 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the coloured solar lights outdoor niche?
51 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in coloured solar lights outdoor?
Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 0.8%.
When does demand for coloured solar lights outdoor peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.2× the quietest.
What does it cost to enter the coloured solar lights outdoor niche?
Listings span £5.79–£33.30; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 2,119 reviews — the moat a new listing must climb.