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Cloud Light

Fail

Buyers convert on only 0.9% of searches, so Cloud Light is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£55K/yr148K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
69%top-5 click share · 12 brands · 18 sellers

Flapen Score

Cloud Light against its category

The dotted line is the Lighting average. Past it, Cloud Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloud Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloud Light 148K times last year and spent an estimated £55K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.9%
Market size, estimated
£55Ka year
Peak month
November2.5× the quietest month
Top search term
cloud light43K searches a year

02 · Price

A sale here is worth £42.29.

Listings sell for £42.29 on average, from £10.29 to £132.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £42.29 that is £0 to £4K a year per listing.

Average price
£42.29inside the $15 to $100 sweet spot
Price range
£10.29–£132.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #958 within Indoor Lighting. It carries 58 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
64%
Out of stock, average day
2.3%
Average rank
#958in Indoor Lighting
Average rating
3.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
58per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cloud Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • Glucrean33%
  • simdennr12%
  • Generic11%
  • Neptten9%
  • Joytar7%
  • Hont7%

Demand

Cloud Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Cloud Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloud light43K/yr
  • led clouds9K/yr
  • led cloud light16K/yr
  • cloud lights10K/yr
  • cloud ceiling light10K/yr
  • cloud ceiling6K/yr
  • clouds for ceiling8K/yr
  • cloud lamp8K/yr
  • cloud led light8K/yr
  • cloud wall light8K/yr

Reviews and returns

What reviews say buyers love and hate about Cloud Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.12

Quite expensive

Not worth the cost

Waste of money

Adhesion/Stickiness10%−0.10

The quality of the glue gun is a little poor

The fibre doesn't stick on

Fell apart, doesn't stick properly, we made use of the led lights elsewhere

Size-Overall9%−0.12

certain it's smaller than suggested in the description

Also check your measurements - this wasn't as big as we'd anticipated

Its like less than 1 foot lol

Material Quality8%−0.15

the material wasn't

Advertised Vs Actual Product5%−0.18

certain it's smaller than suggested in the description

Awful 😞 Looks nothing like the photo

Love

Brightness/Shine/Glow30%+1.71

Calming Light

Great night light

The lights are good

Assembly/Installation10%+1.21

Easy to install

Absolutely amazing and easy to put up

Ease Of Use8%+0.72

its easy enough

Color8%+0.85

Had it for about a year still works loads of colours and effects

Value For Money6%−0.12

the money spent for it

worth every minute

Return

1.3% Return rate 10% Fixable by listing

Brightness/Shine/Glow18%▁▁▁▇█▅
Quality-Overall16%▁▁▂▄█▅
Charging14%▁█▄▄▁▁

faulty after 2 months use doesnt charge or work

Size-Overall9%█▁▄▁▁▁

certain it's smaller than suggested in the description

Also check your measurements - this wasn't as big as we'd anticipated

Its like less than 1 foot lol

Functionality-Overall9%▁▁▇▁▁█

The led light works intermittently, some times after turning off from led switch it won't switch on again, if unplugged from charger and plug back it works again.

FAQ

Common Cloud Light questions

Answered from the same tracked data.