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Cloud Light

Fail

Buyers convert on only 0.9% of searches, so Cloud Light is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£55K/yr148K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
69%top-5 click share · 12 brands · 18 sellers

Flapen Score

Cloud Light against its category

The dotted line is the Lighting average. Past it, Cloud Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloud Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloud Light 148K times last year and spent an estimated £55K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.9%
Market size, estimated
£55Ka year
Peak month
November2.5× the quietest month
Top search term
cloud light43K searches a year

02 · Price

A sale here is worth £42.29.

Listings sell for £42.29 on average, from £10.29 to £132.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £42.29 that is £0 to £4K a year per listing.

Average price
£42.29inside the $15 to $100 sweet spot
Price range
£10.29–£132.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #958 within Indoor Lighting. It carries 58 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
64%
Out of stock, average day
2.3%
Average rank
#958in Indoor Lighting
Average rating
3.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
58per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cloud Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

18

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

22%

  • Glucrean33%
  • simdennr12%
  • Generic11%
  • Neptten9%
  • Joytar7%
  • Hont7%

Demand

Cloud Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Cloud Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cloud light43K/yr
  • led clouds9K/yr
  • led cloud light16K/yr
  • cloud lights10K/yr
  • cloud ceiling light10K/yr
  • cloud ceiling6K/yr
  • clouds for ceiling8K/yr
  • cloud lamp8K/yr
  • cloud led light8K/yr
  • cloud wall light8K/yr

Reviews and returns

What reviews say buyers love and hate about Cloud Light

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Value For Money”
1.3%of orders come back
“Quite expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cloud Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data