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Christmas Tree Candles

Fail

The top 5 brands take 100% of clicks, so Christmas Tree Candles is a Fail.

Flapen Score
26
26 / 100
Ranks 356 of 370 Lighting niches · −21 vs the category median of 47
Market size
£16K/yr119K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 9 sellers

Flapen Score

Christmas Tree Candles against its category

The dotted line is the Lighting average. Past it, Christmas Tree Candles is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tree Candles 119K times last year and spent an estimated £16K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
0.8%
Market size, estimated
£16Ka year
Peak month
December142.3× the quietest month
Top search term
christmas tree candles42K searches a year

02 · Price

A sale here is worth £16.87.

Listings sell for £16.87 on average, from £5.54 to £25.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.87 that is £0 to £2K a year per listing.

Average price
£16.87inside the $15 to $100 sweet spot
Price range
£5.54–£25.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.3% of listings are out of stock. The average listing ranks #684 within Indoor Lighting. It carries 783 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
38.3%
Average rank
#684in Indoor Lighting
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Tree Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Dixmas59%
  • Lights4fun19%
  • Homemory8%
  • Noma7%
  • Church Supply7%
  • Open — no brand owns it (0%)

Demand

Christmas Tree Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 142.3×

Search terms

Top Christmas Tree Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tree candles42K/yr
  • christmas tree candle lights16K/yr
  • candle christmas tree lights8K/yr
  • tree candles9K/yr
  • candle tree lights5K/yr
  • christmas tree candle11K/yr
  • candles for christmas tree6K/yr
  • christmas tree shaped candles5K/yr
  • flameless christmas tree candles3K/yr
  • clip on candles for christmas tree6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Brightness/Shine/Glow50%

Good lights

Illuminating purchase

Efficiency25%

Work well

Battery Life25%

These are a good set of battery operated lights

FAQ

Common Christmas Tree Candles questions

Answered from the same tracked data.