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Christmas Star Light

Fail

The top 5 products take 100% of clicks, so Christmas Star Light is a Fail.

Flapen Score
20
20 / 100
Ranks 363 of 370 Lighting niches · −27 vs the category median of 47
Market size
£24K/yr160K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Christmas Star Light against its category

The dotted line is the Lighting average. Past it, Christmas Star Light is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Star Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Star Light 160K times last year and spent an estimated £24K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
1.4%
Market size, estimated
£24Ka year
Peak month
December110.8× the quietest month
Top search term
light up star23K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £8.20 to £12.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.84 that is £0 to £1K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£8.20–£12.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #309 within Indoor Lighting. It carries 1,027 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
31.6%
Average rank
#309in Indoor Lighting
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,027per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Christmas Star Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • GUOCHENG33%
  • Jsdoin18%
  • shsyue17%
  • NOVELTY PLACE17%
  • NYOBABE15%
  • Open — no brand owns it (0%)

Demand

Christmas Star Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 110.8×

Search terms

Top Christmas Star Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up star23K/yr
  • christmas star window lights36K/yr
  • led star7K/yr
  • christmas star light38K/yr
  • christmas stars11K/yr
  • christmas star decorations11K/yr
  • christmas star lights9K/yr
  • light up christmas star4K/yr
  • christmas decorations star3K/yr
  • christmas lights star5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Star Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life31%−0.23

I've got 2 and 1 week and one is not lighting up anymore and we needed to change the battery 2 times already for both of them in less than a week off using

Not great on battery life

Functionality-Overall25%−0.21

Doesnt work

Brightness/Shine/Glow25%+1.11

Lights do not work

Instructions/User Manual/Troubleshooting6%−0.01

The instructions arent very good

Love

Value For Money20%+1.23

Value for money

Nice value for money and prompt delivery

Great price

Soft Feel17%

Cute and soft

Very soft, bright

Brightness/Shine/Glow15%+1.11

Cute light up Star

Bright Star Christmas Lights

Quality-Overall8%+0.40

Great product

over all great product

Good item

Ease Of Use6%−0.02

Easy to use

Return

5.0% Return rate 20% Fixable by listing

Brightness/Shine/Glow21%▃▅█▁▁▆

Lights do not work

Functionality-Overall19%▃▅▁█▆▁

Doesnt work

Size-Overall13%▁▅█▆█▁
Quality-Overall8%▁▁▁▁▁█
Touch/Button Controls6%▁▆▁█▁▁

FAQ

Common Christmas Star Light questions

Answered from the same tracked data.