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Cat Lamp

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $27K a year here, so Cat Lamp is a Maybe.

Flapen Score
50
50 / 100
Top 36% of 370 Lighting niches · +3 vs the category median of 47
Market size
£27K/yr121K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
47%top-5 click share · 23 brands · 34 sellers

Flapen Score

Cat Lamp against its category

The dotted line is the Lighting average. Past it, Cat Lamp is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Lamp 121K times last year and spent an estimated £27K. The top 5 brands take 55% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
1.6%
Market size, estimated
£27Ka year
Top search term
cat lamp53K searches a year

02 · Price

A sale here is worth £13.90.

Listings sell for £13.90 on average, from £6.37 to £65.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.90 that is £0 to £1K a year per listing.

Average price
£13.90under the $15 to $100 sweet spot
Price range
£6.37–£65.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #773 within Indoor Lighting. It carries 607 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
23.1%
Average rank
#773in Indoor Lighting
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
607per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Cat Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 falling

Sellers

34

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

47%

Top 20: 89%

Open market

41%

  • DSXVJHD20%
  • ZKLiLi18%
  • magimagi7%
  • Attivolife5%
  • One Fire5%
  • Tremdwoto4%

Demand

Cat Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.5× · 8 of 12 months tracked

Search terms

Top Cat Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat lamp53K/yr
  • cat light21K/yr
  • cat night light12K/yr
  • cat lamps for cat lovers8K/yr
  • cat table lamp4K/yr
  • cat lamps5K/yr
  • luminous cat lamp4K/yr
  • cat lamp stained glass9K/yr
  • tiffany style cat lamps4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.13

Poor quality

Cheap rubbish

It seems cheaply made

Size-Overall13%−0.05

It's small

The crystal ball itself is small

Small cat lamp

Advertised Vs Actual Product12%−0.19

Looks nothing like the photo

so quite misleading

but the description doesnt give any idea as to the size

Material Quality6%−0.08

Its cheap plastic

The materials are flimsy

plastic not glass

Value For Money5%−0.02

Bad value for money

which feels disappointing for the price

for the money felt quite dinky

Love

Brightness/Shine/Glow18%+0.65

Lights up beautifully

Nice light

Fairly Bright

Gifting Purpose15%+1.46

Good gift

Great present for kids

It comes well presented in a gift box

Quality-Overall11%−0.13

Good quality and value

The ball quality seems very good though the base doesn't have much of a premium feel, it looks unfinished and dirty

Great product

Advertised Vs Actual Product8%−0.19

works as described

very good looks exactly like the pictures

which met expectations

Value For Money7%−0.02

great value for money

Good value and price

very reasonable price for what you get

Return

1.3% Return rate 46% Fixable by listing

Size-Overall26%▅▇█▆▅▅

It's small

The crystal ball itself is small

Small cat lamp

Quality-Overall12%▅▁▆▇▁█

Poor quality

Cheap rubbish

It seems cheaply made

Functionality-Overall11%█▇▅▅▄▅
Advertised Vs Actual Product10%▅▂▅▆▁█

Looks nothing like the photo

so quite misleading

but the description doesnt give any idea as to the size

Charging7%▁▆▁▂█▁

FAQ

Common Cat Lamp questions

Answered from the same tracked data.