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Candle Light Bulbs

Fail

Prices span $2.14–$12.21, mostly outside the sweet spot, so Candle Light Bulbs is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£129K/yr198K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
43%top-5 click share · 28 brands · 58 sellers

Flapen Score

Candle Light Bulbs against its category

The dotted line is the Lighting average. Past it, Candle Light Bulbs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Light Bulbs 198K times last year and spent an estimated £129K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
8.5%
Market size, estimated
£129Ka year
Peak month
December2.4× the quietest month
Top search term
candle light bulbs38K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £2.14 to £12.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.68 that is £4K to £6K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£2.14–£12.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #450 within Light Bulbs. It carries 1,009 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#450in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,009per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Candle Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

58

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

43%

Top 20: 81%

Open market

38%

  • Lepro18%
  • Vanke14%
  • PureShine10%
  • EVEREADY7%
  • Sokkldccd7%
  • Levidon5%

Demand

Candle Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Candle Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle light bulbs38K/yr
  • candle bulbs small screw28K/yr
  • e14 candle bulb20K/yr
  • candle bulbs18K/yr
  • led candle bulb15K/yr
  • e14 candle bulb warm white10K/yr
  • candle bulb9K/yr
  • small screw candle light bulb9K/yr
  • ses candle bulb7K/yr
  • e14 led candle bulb5K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow17%−0.05

very dim lighting

Not dimmable

Not as bright as some others

Bulb Flicker/Dimming/Color12%−0.07

Only downside: theyre non-dimmable

Poor quality bulb does not dim

These flicker in my table lamp

Advertised Vs Actual Product9%+0.65

Wrong information

Not as advertised

Not really as described

Quality-Overall8%+0.72

Rubbish

Bit rubbish really

Cheap product

Functionality-Overall8%−0.07

Don't work

this function is not working well

Only one worked

Love

Brightness/Shine/Glow28%−0.05

Bright light

Nice bright bulb

They are bright

Value For Money22%+2.57

Great value

Excellent price

Excellent value for money

Advertised Vs Actual Product14%+0.65

As described

Exactly what I needed

Does the job

Quality-Overall13%+0.72

Build Quality: The clear glass

The build quality is impressive too

Excellent product

Bulb Flicker/Dimming/Color3%−0.07

Nice bright, warm light

Very efficient, no flickering

The work well and dim

Return

1.6% Return rate 68% Fixable by listing

Size-Overall42%▇▇█▇██

Didnt fit my lamp

Not fit for purpose

Very good would have liked them to be slightly bigger otherwise good value for money

Brightness/Shine/Glow13%▆█▇▆▆▅

very dim lighting

Not dimmable

Not as bright as some others

Color10%█▅▆█▆█
Functionality-Overall10%▆█▆▅██

Don't work

this function is not working well

Only one worked

Bulb Flicker/Dimming/Color10%▇▆▇█▆█

Only downside: theyre non-dimmable

Poor quality bulb does not dim

These flicker in my table lamp

FAQ

Common Candle Light Bulbs questions

Answered from the same tracked data.