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Candle Light Bulbs

Fail

Prices span $2.14–$12.21, mostly outside the sweet spot, so Candle Light Bulbs is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£129K/yr198K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
43%top-5 click share · 28 brands · 58 sellers

Flapen Score

Candle Light Bulbs against its category

The dotted line is the Lighting average. Past it, Candle Light Bulbs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Light Bulbs 198K times last year and spent an estimated £129K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
8.5%
Market size, estimated
£129Ka year
Peak month
December2.4× the quietest month
Top search term
candle light bulbs38K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £2.14 to £12.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.68 that is £4K to £6K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£2.14–£12.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #450 within Light Bulbs. It carries 1,009 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#450in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,009per listing
Listings tracked
43

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Candle Light Bulbs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

58

Est. top-5 brand share

56%

Top 20: 94%

Est. top-5 click share

43%

Top 20: 81%

Open market

38%

  • Lepro18%
  • Vanke14%
  • PureShine10%
  • EVEREADY7%
  • Sokkldccd7%
  • Levidon5%

Demand

Candle Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Candle Light Bulbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candle light bulbs38K/yr
  • candle bulbs small screw28K/yr
  • e14 candle bulb20K/yr
  • candle bulbs18K/yr
  • led candle bulb15K/yr
  • e14 candle bulb warm white10K/yr
  • candle bulb9K/yr
  • small screw candle light bulb9K/yr
  • ses candle bulb7K/yr
  • e14 led candle bulb5K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Light Bulbs

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Brightness/Shine/Glow”
1.6%of orders come back
“very dim lighting”
A buyer, on “Brightness/Shine/Glow”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Candle Light Bulbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data