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Bright Ball Light

Fail

Shoppers spend only $0 a year here, so Bright Ball Light is a Fail.

Flapen Score
24
24 / 100
Ranks 360 of 370 Lighting niches · −23 vs the category median of 47
Market size
£0/yr77K searches / yr
90-day growth
-88.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 7 sellers

Flapen Score

Bright Ball Light against its category

The dotted line is the Lighting average. Past it, Bright Ball Light is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bright Ball Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bright Ball Light 77K times last year and spent an estimated £0. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-88.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
bright ball light61K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £9.89 to £20.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £13.10 that is £1K to £3K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£9.89–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #730 within Indoor Lighting. It carries 1,653 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#730in Indoor Lighting
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,653per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bright Ball Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • ZONJIE54%
  • Bryzal17%
  • UAlienva13%
  • Zevrang9%
  • Auraglow7%
  • Open — no brand owns it (0%)

Demand

Bright Ball Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 169.3× · 9 of 12 months tracked

Search terms

Top Bright Ball Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bright ball light61K/yr
  • bright ball led motion sensor light13K/yr
  • bright ball light outdoor3K/yr
  • bright ball motion sensor light863/yr

Reviews and returns

What reviews say buyers love and hate about Bright Ball Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.16

Does not last

May only work for a few weeks

I found it smashed on drive

Battery Life10%−0.01

Changed Batteries, Still Not Working, Can Anyone Help

Light didnt seem to last very long with new batteries

Batteries run out too quick

Water Resistance9%−0.08

Not waterproof

then they stopped working as filled with rain

so can not score it on water resistant or weather proof

Quality-Overall9%−0.03

the base unit is poor

Poor product

the poor quality of the product makes it not fit for its intended purpose

Functionality-Overall7%−0.07

Auto not working

So it doesnt light when approached making it pointless

Sometimes it doesnt work

Love

Brightness/Shine/Glow37%+2.46

Very bright

Bright light

Great light

Value For Money11%+0.73

Good value

Great value

good value for money

Battery Life10%−0.01

the battery lasts for months

so happy with battery life

Batteries last ages

Quality-Overall7%−0.03

Good quality

They look really nice

Good product

Advertised Vs Actual Product7%+0.56

Does the job

Does what it says

Just what I wanted

Return

1.6% Return rate 18% Fixable by listing

Functionality-Overall39%▃▄▄▄█▅

Auto not working

So it doesnt light when approached making it pointless

Sometimes it doesnt work

Size-Overall17%▃▆▃█▁▃

The fit in the holder is quite loose

sent it back as it was huge

Brightness/Shine/Glow10%█▄▂▄▁▃

Not bright at all and picks and chooses when it comes on the sensor doesn't work well at all

Not the brightest

Defective Material/Parts8%█▃▇▃▁▁
Adhesion/Stickiness6%▁▂█▆▁▅

The adhesive pad also fell off fairly quickly

Sticky Pads

sticky pads to hold base terrible

FAQ

Common Bright Ball Light questions

Answered from the same tracked data.