Boy Birthday Gifts
FailShoppers spend only $28K a year here, so Boy Birthday Gifts is a Fail.
- Flapen Score
- 49 / 100Top 40% of 370 Lighting niches · +2 vs the category median of 4749
- Market size
- £28K/yr113K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 34%top-5 click share · 37 brands · 137 sellers
Flapen Score
Boy Birthday Gifts against its category
The dotted line is the Lighting average. Past it, Boy Birthday Gifts is stronger. Inside it, weaker.
Market
The Boy Birthday Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boy Birthday Gifts 113K times last year and spent an estimated £28K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £28Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- boy birthday gifts17K searches a year
02 · Price
A sale here is worth £11.80.
Listings sell for £11.80 on average, from £3.56 to £20.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.80 that is £0 to £1K a year per listing.
- Average price
- £11.80under the $15 to $100 sweet spot
- Price range
- £3.56–£20.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #43 within Indoor Lighting. It carries 4,676 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 1.5%
- Average rank
- #43in Indoor Lighting
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,676per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Boy Birthday Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago

Science MAD! Night Vision Goggles For Kids - For Fun Night Missions - Lightweight Flip Out Scope 2x Magnification Twin LED Beams Blue Lenses 6+ Years 20 x 10 x 5.5 cm (SM55) Black
- Price
- £13.32
- Rating
- 4.2/5
- Reviews
- 1,239
- Age
- 5y ago

Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)
- Price
- £11.44
- Rating
- 4.1/5
- Reviews
- 630
- Age
- 5y ago

Linkax Football Gifts for Boys Girls 3D Illusion Football Night Light
- Price
- £7.73
- Rating
- 4.3/5
- Reviews
- 6,206
- Age
- 9y ago

Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 5,561
- Age
- 7y ago
Trending
90-day click momentum
LEGO Creator 3in1 Wild Animals: Surprising Spider Toy - Transforms into a Scorpion Figure or a Snake - Building Set for Nature-Loving 7+ Year Old Boys & Girls - Creative Birthday Gift - 31159
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 1,939
- Age
- 1y ago

Fringoo Gamer Hoodie Grey for Boys Cotton Rich Soft Hooded Sweatshirt for Boys Gaming Pullover Jumper with Kangaroo Pocket Age 5-13 (UK Age 9 Years 11 Years Regular Black - EAT Game)
- Price
- £16.82
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Fringoo Gamer Hoodie Grey for Boys Cotton Rich Soft Hooded Sweatshirt for Boys Gaming Pullover Jumper with Kangaroo Pocket Age 5-13 (UK Age 7 Years 8 Years Regular Black - EAT Game)
- Price
- £15.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Doloowee Boys Toys for 3 4 5 6 7 8 Years Old 1 Launcher with 3 Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids 3 4 5 6 7 8 Year Old
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 343
- Age
- 4mo ago

Goliath The Floor is Lava! The Fun Physical Lava Leaping Game | Kids Party Game | 26 Players | Classic Edition
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 16,760
- Age
- 8y ago
Newest
by launch date
Doloowee Boys Toys for 3 4 5 6 7 8 Years Old 1 Launcher with 3 Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids 3 4 5 6 7 8 Year Old
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 343
- Age
- 4mo ago

Fringoo Gamer Hoodie Grey for Boys Cotton Rich Soft Hooded Sweatshirt for Boys Gaming Pullover Jumper with Kangaroo Pocket Age 5-13 (UK Age 9 Years 11 Years Regular Black - EAT Game)
- Price
- £16.82
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Fringoo Gamer Hoodie Grey for Boys Cotton Rich Soft Hooded Sweatshirt for Boys Gaming Pullover Jumper with Kangaroo Pocket Age 5-13 (UK Age 7 Years 8 Years Regular Black - EAT Game)
- Price
- £15.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Mirthigig Remote Control Car 1:18 with Flash Lights 2.4GHz Drift RC Cars Boys Toys Gifts Games Birthday Present for 3 4 5 6 7 8 9 10 Year Old Boys Kids Toys Age 3-12
- Price
- £14.03
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 1y ago

Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
137
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
34%
Top 20: 76%
Open market
58%
- Hollyhi9%
- Science Mad7%
- Fringoo7%
- Mistep7%
- Linkax6%
- Mirthigig6%
Demand
Boy Birthday Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Boy Birthday Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boy birthday gifts17K/yr
- boys birthday presents14K/yr
- presents for boys31K/yr
- boy birthday gift8K/yr
- boys presents21K/yr
- birthday gift for boys8K/yr
- birthday presents for boys6K/yr
- boy presents8K/yr
Reviews and returns
What reviews say buyers love and hate about Boy Birthday Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
How big
Very small box
Breaks easily
Fell apart
Broke within a few days
rubbish quality
Very low quality for the price
Bad quality
definitely not worth the price
it's a little on the pricey side
overpriced
Not very sturdy
Too flimsy
Not very strong
Love
Fun build
Fun to use
Fun fidget
Birthday gift
Nice for a gift
Best gift
great variety highly recommended
Lego's quality shines through
Amazing quality
Value for money
Excellent value
Decent price
Easy to use
easy to fix
Easy to control
Return
1.1% Return rate 35% Fixable by listing
Very small
How big
Very small box
rubbish quality
Very low quality for the price
Bad quality
don't work well at all
You cant even turn
Not working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boy Birthday Gifts questions
Answered from the same tracked data.









