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Boy Birthday Gifts

Fail

Shoppers spend only $28K a year here, so Boy Birthday Gifts is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£28K/yr113K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
34%top-5 click share · 37 brands · 137 sellers

Flapen Score

Boy Birthday Gifts against its category

The dotted line is the Lighting average. Past it, Boy Birthday Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boy Birthday Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boy Birthday Gifts 113K times last year and spent an estimated £28K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
2.1%
Market size, estimated
£28Ka year
Peak month
December4.0× the quietest month
Top search term
boy birthday gifts17K searches a year

02 · Price

A sale here is worth £11.80.

Listings sell for £11.80 on average, from £3.56 to £20.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.80 that is £0 to £1K a year per listing.

Average price
£11.80under the $15 to $100 sweet spot
Price range
£3.56–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #43 within Indoor Lighting. It carries 4,676 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
1.5%
Average rank
#43in Indoor Lighting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,676per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Boy Birthday Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£838£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

137

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

34%

Top 20: 76%

Open market

58%

  • Hollyhi9%
  • Science Mad7%
  • Fringoo7%
  • Mistep7%
  • Linkax6%
  • Mirthigig6%

Demand

Boy Birthday Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Boy Birthday Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boy birthday gifts17K/yr
  • boys birthday presents14K/yr
  • presents for boys31K/yr
  • boy birthday gift8K/yr
  • boys presents21K/yr
  • birthday gift for boys8K/yr
  • birthday presents for boys6K/yr
  • boy presents8K/yr

Reviews and returns

What reviews say buyers love and hate about Boy Birthday Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.12

Very small

How big

Very small box

Durability14%−0.13

Breaks easily

Fell apart

Broke within a few days

Quality-Overall10%+0.10

rubbish quality

Very low quality for the price

Bad quality

Value For Money7%+0.14

definitely not worth the price

it's a little on the pricey side

overpriced

Strength4%−0.04

Not very sturdy

Too flimsy

Not very strong

Love

Fun/Entertainment Experience33%+2.58

Fun build

Fun to use

Fun fidget

Gifting Purpose13%+1.16

Birthday gift

Nice for a gift

Best gift

Quality-Overall12%+0.10

great variety highly recommended

Lego's quality shines through

Amazing quality

Value For Money10%+0.14

Value for money

Excellent value

Decent price

Ease Of Use3%+0.19

Easy to use

easy to fix

Easy to control

Return

1.1% Return rate 35% Fixable by listing

Size-Overall25%▅▇█▇▇▇

Very small

How big

Very small box

Quality-Overall11%▅██▆██

rubbish quality

Very low quality for the price

Bad quality

Functionality-Overall11%▇▆▇█▇█

don't work well at all

You cant even turn

Not working

Defective Material/Parts11%█▆▆██▇
Gifting Purpose8%█▇▇▇▇█

FAQ

Common Boy Birthday Gifts questions

Answered from the same tracked data.