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Bottle Lights

Fail

Prices span $3.42–$14.88, mostly outside the sweet spot, so Bottle Lights is a Fail.

Flapen Score
48
48 / 100
Top 44% of 370 Lighting niches · +1 vs the category median of 47
Market size
£221K/yr287K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
55%top-5 click share · 17 brands · 29 sellers

Flapen Score

Bottle Lights against its category

The dotted line is the Lighting average. Past it, Bottle Lights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bottle Lights 287K times last year and spent an estimated £221K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
10.4%
Market size, estimated
£221Ka year
Peak month
December4.6× the quietest month
Top search term
bottle lights121K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £3.42 to £14.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £7.39 that is £6K to £7K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£3.42–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #113 within String Lights. It carries 2,521 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#113in String Lights
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,521per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bottle Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

29

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

16%

  • LERNOU16%
  • Akynite16%
  • Kolpop15%
  • Liuyife14%
  • Vicloon13%
  • FANSIR10%
  • Open — no brand owns it (11 brands, 16%)

Demand

Bottle Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Bottle Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bottle lights121K/yr
  • bottle lights with cork54K/yr
  • lights for bottles18K/yr
  • wine bottle lights20K/yr
  • led bottle lights9K/yr
  • cork lights for bottles10K/yr
  • bottle fairy lights7K/yr
  • fairy lights for bottles7K/yr
  • bottle lights battery operated16K/yr
  • cork lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Lights

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Battery Life”
0.6%of orders come back
“Bad battery life”
A buyer, on “Battery Life”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bottle Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data