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Blue Lights

Fail

Shoppers spend only $20K a year here, so Blue Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£20K/yr118K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
36%top-5 click share · 39 brands · 47 sellers

Flapen Score

Blue Lights against its category

The dotted line is the Lighting average. Past it, Blue Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Lights 118K times last year and spent an estimated £20K. The top 5 brands take 39% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.0%
Market size, estimated
£20Ka year
Top search term
blue lights40K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £3.28 to £19.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£3.28–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£844
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #269 within Outdoor Lighting. It carries 3,153 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
17.8%
Average rank
#269in Outdoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,153per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blue Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£587£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

47

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

36%

Top 20: 76%

Open market

55%

  • Dalugo12%
  • Lighting EVER9%
  • ANGMLN7%
  • Aclorol6%
  • Rainberg6%
  • iNextStation6%

Demand

Blue Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Blue Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lights40K/yr
  • blue light26K/yr
  • blue fairy lights16K/yr
  • blue led lights13K/yr
  • blue string lights4K/yr
  • blue christmas lights19K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.18

It doesnt work to locate pet urine more than what I can locate with my own eyes

Did not work

This torch does NOT work

Size-Overall10%−0.04

They feel a bit large on my face

It is small

The lamp isn't very big

Battery Life8%−0.05

The battery life isn't amazing

Wouldn't turn off once a battery was inserted

Eats batteries

Brightness/Shine/Glow7%

its brightness is way below expectations

Too bright

not very bright

Durability6%−0.06

Broke after 2 months

Broke under a year of use

Doesnt last -

Love

Quality-Overall16%+0.63

Excellent product

They seem reasonably made

It appears to be well made

Value For Money12%+0.77

Good price

Best value

Good value for money

Advertised Vs Actual Product9%+0.56

As described

Works as it should

Does exactly what is advertised

Brightness/Shine/Glow9%

Good brightness

Great little light

Very bright

Efficiency7%+0.70

I can confirm it does the job very well

effective

Work amazingly well

Return

1.2% Return rate 41% Fixable by listing

Size-Overall28%█▆▆▅▇▄

They feel a bit large on my face

It is small

The lamp isn't very big

Functionality-Overall24%▆▇▆▆▅█

It doesnt work to locate pet urine more than what I can locate with my own eyes

Did not work

This torch does NOT work

Brightness/Shine/Glow6%▇█▄▆▇▅

its brightness is way below expectations

Too bright

not very bright

Advertised Vs Actual Product5%▃▄▆█▆▆

Is what it says on the box. Cheap and chearful

3 stars as it does turn on just doesnt do what it says

UV should be 365nm UV A. Not true UV probably 450nm +

Quality-Overall4%▆▆▄▇▅█

it must be very low quality item

Poor quality

Flimsy quality

FAQ

Common Blue Lights questions

Answered from the same tracked data.