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Blue Lights

Fail

Shoppers spend an estimated $20K a year here, so Blue Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£20K/yr118K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
36%top-5 click share · 39 brands · 47 sellers

Flapen Score

Blue Lights against its category

The dotted line is the Lighting average. Past it, Blue Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Lights 118K times last year and spent an estimated £20K. The top 5 brands take 39% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.0%
Market size, estimated
£20Ka year
Top search term
blue lights40K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £3.28 to £19.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£3.28–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£844
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #269 within Outdoor Lighting. It carries 3,153 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
17.8%
Average rank
#269in Outdoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,153per listing
Listings tracked
46

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blue Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£587£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

47

Est. top-5 brand share

39%

Top 20: 81%

Est. top-5 click share

36%

Top 20: 76%

Open market

55%

  • Dalugo12%
  • Lighting EVER9%
  • ANGMLN7%
  • Aclorol6%
  • Rainberg6%
  • iNextStation6%

Demand

Blue Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Blue Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue lights40K/yr
  • blue light26K/yr
  • blue fairy lights16K/yr
  • blue led lights13K/yr
  • blue string lights4K/yr
  • blue christmas lights19K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Lights

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“It doesnt work to locate pet urine more than what I can locate with my own eyes”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data