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Blackpink Lightstick

Fail

Shoppers spend only $5K a year here, so Blackpink Lightstick is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£5K/yr55K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
79%top-5 click share · 10 brands · 20 sellers

Flapen Score

Blackpink Lightstick against its category

The dotted line is the Lighting average. Past it, Blackpink Lightstick is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackpink Lightstick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blackpink Lightstick 55K times last year and spent an estimated £5K. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
0.3%
Market size, estimated
£5Ka year
Peak month
August13.9× the quietest month
Top search term
blackpink lightstick46K searches a year

02 · Price

A sale here is worth £32.35.

Listings sell for £32.35 on average, from £11.13 to £54.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £32.35 that is £0 to £3K a year per listing.

Average price
£32.35inside the $15 to $100 sweet spot
Price range
£11.13–£54.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 48.2% of listings are out of stock. The average listing ranks #1,297 within Indoor Lighting. It carries 133 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
30%
Out of stock, average day
48.2%
Average rank
#1,297in Indoor Lighting
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blackpink Lightstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£466£932£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

13%

  • Niceyoeuk24%
  • COSYPOSY22%
  • Blackpink13%
  • KPOP HEAVEN12%
  • Générique9%
  • YG8%
  • Open — no brand owns it (4 brands, 13%)

Demand

Blackpink Lightstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 13.9×

Search terms

Top Blackpink Lightstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackpink lightstick46K/yr
  • black pink lightstick6K/yr
  • blackpink lightstick version 23K/yr

Reviews and returns

What reviews say buyers love and hate about Blackpink Lightstick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall50%−0.36

for some reason I cannot connect my lightsick to the app hopefully I fix that or the seller can help

Software/Application50%−0.36

fits the description only thing is I've downloaded the app but for some reason I cannot connect my lightsick to the app hopefully I fix that or the seller can help

Love

Functionality-Overall100%+4.90

Daughter loves this toy works just fine

Return

0.6% Return rate 0% Fixable by listing

Defective Material/Parts38%▁▁▁▁█▅
Brightness/Shine/Glow25%▁▁█▁▁▁
Value For Money13%█▁▁▁▁▁
Connectivity-Overall13%█▁▁▁▁▁

for some reason I cannot connect my lightsick to the app hopefully I fix that or the seller can help

Functionality-Overall13%▁▁▁▁▁█

FAQ

Common Blackpink Lightstick questions

Answered from the same tracked data.