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Black Pendant Light Fitting

Fail

Prices span $5.07–$13.93, mostly outside the sweet spot, so Black Pendant Light Fitting is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£45K/yr88K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
62%top-5 click share · 18 brands · 35 sellers

Flapen Score

Black Pendant Light Fitting against its category

The dotted line is the Lighting average. Past it, Black Pendant Light Fitting is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Pendant Light Fitting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Pendant Light Fitting 88K times last year and spent an estimated £45K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
6.2%
Market size, estimated
£45Ka year
Peak month
November2.0× the quietest month
Top search term
black pendant light fitting26K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £5.07 to £13.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.31 that is £831 to £2K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£5.07–£13.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£831–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #245 within Indoor Lighting. It carries 430 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#245in Indoor Lighting
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
430per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Pendant Light Fitting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

35

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

23%

  • Caldarax31%
  • Selectric15%
  • Linkind12%
  • EVOGES8%
  • HARPER LIVING5%
  • ZKFSIE5%

Demand

Black Pendant Light Fitting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Black Pendant Light Fitting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black pendant light fitting26K/yr
  • black ceiling rose23K/yr
  • black pendant light14K/yr
  • black light pendant11K/yr
  • black ceiling pendant7K/yr
  • black pendant5K/yr
  • black ceiling rose light fitting3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Pendant Light Fitting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.54

Poor quality

Wouldn't have been able to put up because of the poor quality

Very Poor

Value For Money14%+1.34

Cheap

Look expensive

Not worth it

Size-Overall12%+0.20

Not fit for purpose

shorter cable

A bit smaller than you think

Thickness6%−0.07

cable core is very thin

Certifications6%−0.07

Not safe uk standards

Love

Quality-Overall30%+0.54

Excellent quality product

Great quality very happy with purchase looks good easy to install

in black fairly decent quality for the price

Size-Overall22%+0.20

Easy fitment

Easy to fit

As described and fit for purpose

Value For Money13%+1.34

Good value for money

Good price

Worth the money inexpensive

Advertised Vs Actual Product6%+0.38

did the job

As described

Just the job

Assembly/Installation5%+0.58

Easy to install

Easy to put up

extremely easy to install with just live, neutral and earth connections

Return

2.9% Return rate 66% Fixable by listing

Size-Overall51%▇▇█▇▇▇

Not fit for purpose

shorter cable

A bit smaller than you think

Compatibility-Overall9%▄█▃▇▆▃

Not suitable for uk

Defective Material/Parts9%▃▅▄▅▇█

One of the fittings didnt work

Quality-Overall5%▄▅▂▂▆█

Poor quality

Wouldn't have been able to put up because of the poor quality

Very Poor

Color4%▅▅▃█▃▃

FAQ

Common Black Pendant Light Fitting questions

Answered from the same tracked data.