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Battery Security Light

Fail

Demand is soft, at -52.8% this quarter, so Battery Security Light is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£34K/yr54K searches / yr
90-day growth
-52.8%search demand this quarter
Competition
49%top-5 click share · 18 brands · 43 sellers

Flapen Score

Battery Security Light against its category

The dotted line is the Lighting average. Past it, Battery Security Light is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Security Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battery Security Light 54K times last year and spent an estimated £34K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-52.8%
Conversion, latest week
3.2%
Market size, estimated
£34Ka year
Peak month
November15.4× the quietest month
Top search term
battery security light13K searches a year

02 · Price

A sale here is worth £19.77.

Listings sell for £19.77 on average, from £9.20 to £36.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.77 that is £0 to £2K a year per listing.

Average price
£19.77inside the $15 to $100 sweet spot
Price range
£9.20–£36.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #385 within Outdoor Lighting. It carries 2,562 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
28.6%
Average rank
#385in Outdoor Lighting
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,562per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Battery Security Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

27%

  • NICREW19%
  • Auraglow17%
  • Mr Beams15%
  • AIXPI10%
  • FULNIX7%
  • Proxinova5%

Demand

Battery Security Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.4×

Search terms

Top Battery Security Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery security light13K/yr
  • mr beams10K/yr
  • mr beams motion sensor light outdoor7K/yr
  • battery powered security light6K/yr
  • battery operated security light6K/yr
  • outdoor battery security lights2K/yr
  • battery operated security lights outdoor motion sensor4K/yr
  • outdoor security lights battery powered3K/yr
  • outdoor battery sensor light2K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Security Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.17

Problem with it after about 2 weeks

Did not last

it fell off after a couple of days

Battery Life11%−0.10

Battery Usage 👎 Battery usage is ridiculous

The battery does not last

Poor battery life

Quality-Overall7%−0.02

these are rubbish quality

Typical cheap garbage

Not good quality

Charging6%−0.04

Spent 48 hours trying to recharge

Charging problem

Did not recharge

Brightness/Shine/Glow6%+1.80

Lights are so dim

brightness is low

Not very bright

Love

Brightness/Shine/Glow31%+1.80

Good lighting

Nice and bright

Bright light

Quality-Overall8%−0.02

Excellent quality light

Decent quality

Good quality build

Value For Money7%+0.47

Good for the price

Good value for money

Good value for money

Battery Life7%−0.10

Good battery life

the battery lasts well

the battery lasts for months

Assembly/Installation6%+0.54

Easy to assemble

Easy to set up

Easily installed

Return

2.2% Return rate 19% Fixable by listing

Functionality-Overall24%▆█▆█▆▇

Only one works

no response to control by any means

Didnt work

Brightness/Shine/Glow14%▅▄▄▃█▄

Lights are so dim

brightness is low

Not very bright

Size-Overall14%▄▇█▆▄▆

fittings a little flimsy

item returned as not fit for the purpose intended

Small

Defective Material/Parts10%▇▅██▆▅
Charging6%█▅▆▄▄▁

Spent 48 hours trying to recharge

Charging problem

Did not recharge

FAQ

Common Battery Security Light questions

Answered from the same tracked data.