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Bathroom Light Fitting

Fail

Shoppers spend only $45K a year here, so Bathroom Light Fitting is a Fail.

Flapen Score
31
31 / 100
Ranks 338 of 370 Lighting niches · −16 vs the category median of 47
Market size
£45K/yr157K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
66%top-5 click share · 11 brands · 19 sellers

Flapen Score

Bathroom Light Fitting against its category

The dotted line is the Lighting average. Past it, Bathroom Light Fitting is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Light Fitting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Light Fitting 157K times last year and spent an estimated £45K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
2.5%
Market size, estimated
£45Ka year
Peak month
October3.3× the quietest month
Top search term
led bathroom light37K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £5.73 to £19.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.45 that is £1K to £3K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£5.73–£19.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #15 within Bathroom Lighting. It carries 1,879 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#15in Bathroom Lighting
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,879per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bathroom Light Fitting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • slochi41%
  • Peasur11%
  • hepside10%
  • LVWIT8%
  • zemty7%
  • Oumida6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Bathroom Light Fitting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Bathroom Light Fitting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led bathroom light37K/yr
  • ip65 bathroom lights30K/yr
  • bath ceiling lights11K/yr
  • round led ceiling lights7K/yr
  • bathroom led lighting7K/yr
  • bathroom flush mount ceiling lights5K/yr
  • light for bathroom5K/yr
  • led lights for bathroom6K/yr
  • ip65 light5K/yr
  • round led light4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Light Fitting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.44

The push fit fittings are awful

Small

Size isn't everything

Durability9%−0.13

cracked over the years

Failed after a month

After 8 months

Quality-Overall8%−0.05

Cheap rubbish

Rubbish quality

Not great quality

Brightness/Shine/Glow7%+3.39

Not so bright

Poor light

tooo bright

Advertised Vs Actual Product5%−0.08

the pics they show are misleading

Not as advertised

Misleading description

Love

Brightness/Shine/Glow42%+3.39

Extremely bright

Bright light

Bright light

Quality-Overall9%−0.05

Excellent product

Good quality and excellent light range

Good product with plenty of

Value For Money9%+0.30

Excellent value for money

Excellent value

Fantastic price

Size-Overall8%+0.44

Easy fit

Easy to fit

Easy to fit and very slim and neat

Assembly/Installation8%+0.20

Easy installation

Easy to set up and wire in

This item looked great when it was first installed

Return

4.2% Return rate 77% Fixable by listing

Size-Overall68%▇▇▇█▇█

The push fit fittings are awful

Small

Size isn't everything

Brightness/Shine/Glow6%█▅█▃▇▄

Not so bright

Poor light

tooo bright

Compatibility-Overall5%█▄▅▅▄▅
Functionality-Overall4%▇▆▅▅▆█

Doesn't even work

Started off ok but no longer works

Also didnt work

Quality-Overall3%▆▅▆▅▅█

Cheap rubbish

Rubbish quality

Not great quality

FAQ

Common Bathroom Light Fitting questions

Answered from the same tracked data.