Shower
PassShower scores 65 out of 100, a Pass. Shoppers spend $882K a year here, demand is soft, at -12.2% this quarter, and returns run at 1.8% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 4965
- Market size
- £882K/yr996K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 29%top-5 click share · 37 brands · 55 sellers
Flapen Score
Shower against its category
The dotted line is the DIY & Tools average. Past it, Shower is stronger. Inside it, weaker.
Market
The Shower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shower 996K times last year and spent an estimated £882K. The top 5 brands take 46% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 996K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £882K a year.
- Searches, last 12 months
- 996K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £882Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- shower328K searches a year
02 · Price
A sale here is worth £54.38.
Listings sell for £54.38 on average, from £14.34 to £103.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £54.38 that is £5K to £14K a year per listing.
- Average price
- £54.38inside the $15 to $100 sweet spot
- Price range
- £14.34–£103.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£14K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #136 within Kitchen & Bath Fixtures. It carries 838 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 94%
- Out of stock, average day
- 1.4%
- Average rank
- #136in Kitchen & Bath Fixtures
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 838per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 10 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Shower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bathroom Thermostatic Shower Mixer Set Handheld Shower and with Adjustable 8 Overhead Rainfall Shower Head Twin Head & Body Chrome Plated Set
- Price
- £63.97
- Rating
- 4.0/5
- Reviews
- 322
- Age
- 4y ago

Thermostatic Shower Mixer Bar Single Lever Exposed Bath Shower Mixer Valve Anti Scald Tap Hot Cold Water Mixer Constant Temperature Control for Bathroom - Chrome
- Price
- £26.22
- Rating
- 4.4/5
- Reviews
- 1,490
- Age
- 6y ago

CROWNSHOP Shower Set Square Riser Rail Twin Head Rainfall Handheld Kit
- Price
- £21.40
- Rating
- 4.2/5
- Reviews
- 201
- Age
- 2mo ago

4-Function Shower Mixer Set with Rainfall Overhead 3-Spray Handheld Pull-Out Spray Gun & Tap Height Adjustable Riser Bar Grey Titanium Colour
- Price
- £55.10
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago

Rainsworth Thermostatic Shower Mixer Set Chrome 25cm Round Overhead Rainfall Shower 3 Jet Types Handheld Shower Height Adjustable Shower System
- Price
- £103.45
- Rating
- 4.5/5
- Reviews
- 1,872
- Age
- 5y ago
Trending
90-day click momentum
Wiorhix Mixer Shower Set with 12.4 Rainfall Shower Head Piano Panel 4-Function Shower System Adjustable Height 83-110cm Solid Brass & Tempered Glass Bath Shower Mixer Tap for Bathroom - Grey
- Price
- £69.17
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4mo ago

CAPRYSE Shower Mixer Set with Piano Key Control 4 Function Shower System
- Price
- £61.97
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 10mo ago

4-Function Shower Mixer Set with Rainfall Overhead 3-Spray Handheld Pull-Out Spray Gun & Tap Height Adjustable Riser Bar Grey Titanium Colour
- Price
- £55.10
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago

Thermostatic Shower Mixer Set Bevankly Round Shower System Thermostatic Shower Bar Set with Rainfall Shower 3 Jet HandheldShower Adjustable Height 80-117cm Chrome
- Price
- £62.25
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

DERW Thermostatic Shower Mixer Set with 12 Square Rainfall Shower Head(304 Stainless Steel) 6 Modes Square Shower Head with Rotating Bracket Anti-Leak Hose Anti-Scald Easy Install (Black)
- Price
- £102.03
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 1y ago
Newest
by launch date
CROWNSHOP Shower Set Square Riser Rail Twin Head Rainfall Handheld Kit
- Price
- £21.40
- Rating
- 4.2/5
- Reviews
- 201
- Age
- 2mo ago

Wiorhix Mixer Shower Set with 12.4 Rainfall Shower Head Piano Panel 4-Function Shower System Adjustable Height 83-110cm Solid Brass & Tempered Glass Bath Shower Mixer Tap for Bathroom - Grey
- Price
- £69.17
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4mo ago

AQUALONA Aquacapri Shower Column Black Overhead & Handheld Shower 5 Different Sprays w/Aqualona Bath/Shower Mixer. TMV2 and WRAS Certified
- Price
- £43.49
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 7mo ago

Auralum Thermostatic Shower Mixer Set 25cm Overhead Rainfall Shower Head (129 Jets) and 3-Mode Handheld Shower Adjustable Shower Rail & Solid Brass Thermostatic Shower Mixer Valve Anti-Scald
- Price
- £100.53
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 10mo ago

4-Function Shower Mixer Set with Rainfall Overhead 3-Spray Handheld Pull-Out Spray Gun & Tap Height Adjustable Riser Bar Grey Titanium Colour
- Price
- £55.10
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
55
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
29%
Top 20: 69%
Open market
48%
- DERW14%
- Huibathroom10%
- Marketero9%
- Bevankly7%
- CROWNSHOP6%
- TIDECRFT6%
Demand
Shower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shower328K/yr
- thermostatic shower mixer99K/yr
- shower mixer87K/yr
- bathroom fixtures72K/yr
- showers51K/yr
- mixer shower53K/yr
- shower set48K/yr
- rainfall shower head and hose set27K/yr
- shower unit27K/yr
- thermostatic shower29K/yr
Reviews and returns
What reviews say buyers love and hate about Shower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
just little small
Did not fit
NOT universal fitting
Broke after a few weeks
Doesnt last
Not durable
very cheap quality
offer lower quality
Awful quality
Leaking
Leaks badly
Leaks very badly
they were not suitable for proper installation
Installation is a pain
Difficult to install
Love
Affordable quality
The build quality feels solid
Brilliant quality
Straightforward to fit
Easy Fit
Easy to fit
Good value for money
Amazing Value
Good for the price
Easy installation
Easy to put up
Easy to assemble
Powerful spray
Water flow is great
Good spray
Return
1.8% Return rate 59% Fixable by listing
just little small
Did not fit
NOT universal fitting
Leaking
Leaks badly
Leaks very badly
very cheap quality
offer lower quality
Awful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower questions
Answered from the same tracked data.








