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Shower

Pass

Shower scores 65 out of 100, a Pass. Shoppers spend $882K a year here, demand is soft, at -12.2% this quarter, and returns run at 1.8% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£882K/yr996K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
29%top-5 click share · 37 brands · 55 sellers

Flapen Score

Shower against its category

The dotted line is the DIY & Tools average. Past it, Shower is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower 996K times last year and spent an estimated £882K. The top 5 brands take 46% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 996K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £882K a year.

Searches, last 12 months
996K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
1.6%
Market size, estimated
£882Ka year
Peak month
November1.3× the quietest month
Top search term
shower328K searches a year

02 · Price

A sale here is worth £54.38.

Listings sell for £54.38 on average, from £14.34 to £103.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £54.38 that is £5K to £14K a year per listing.

Average price
£54.38inside the $15 to $100 sweet spot
Price range
£14.34–£103.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£5K–£14K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #136 within Kitchen & Bath Fixtures. It carries 838 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#136in Kitchen & Bath Fixtures
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
838per listing
Listings tracked
65

04 · Newcomers

Amazon counts 10 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
10Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£18K£35K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

55

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

29%

Top 20: 69%

Open market

48%

  • DERW14%
  • Huibathroom10%
  • Marketero9%
  • Bevankly7%
  • CROWNSHOP6%
  • TIDECRFT6%

Demand

Shower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower328K/yr
  • thermostatic shower mixer99K/yr
  • shower mixer87K/yr
  • bathroom fixtures72K/yr
  • showers51K/yr
  • mixer shower53K/yr
  • shower set48K/yr
  • rainfall shower head and hose set27K/yr
  • shower unit27K/yr
  • thermostatic shower29K/yr

Reviews and returns

What reviews say buyers love and hate about Shower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%

just little small

Did not fit

NOT universal fitting

Durability11%−0.13

Broke after a few weeks

Doesnt last

Not durable

Quality-Overall9%+1.12

very cheap quality

offer lower quality

Awful quality

Leak-Proof7%

Leaking

Leaks badly

Leaks very badly

Assembly/Installation3%+0.81

they were not suitable for proper installation

Installation is a pain

Difficult to install

Love

Quality-Overall20%+1.12

Affordable quality

The build quality feels solid

Brilliant quality

Size-Overall15%

Straightforward to fit

Easy Fit

Easy to fit

Value For Money13%+1.29

Good value for money

Amazing Value

Good for the price

Assembly/Installation11%+0.81

Easy installation

Easy to put up

Easy to assemble

Spray/Flow5%+0.29

Powerful spray

Water flow is great

Good spray

Return

1.8% Return rate 59% Fixable by listing

Size-Overall48%▇▇▇▇██

just little small

Did not fit

NOT universal fitting

Compatibility-Overall12%▇█▇▇▇▇
Defective Material/Parts7%▅▆▆█▆▅
Leak-Proof5%██▇▅▅▆

Leaking

Leaks badly

Leaks very badly

Quality-Overall4%▅▇▆▅█▅

very cheap quality

offer lower quality

Awful quality

FAQ

Common Shower questions

Answered from the same tracked data.