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Dolphin Knife

a small market ($59K/yr) — Dolphin Knife doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 15Growth 17Conversion 61Competition 73Returns 96Price range 50Avg price 52Brand share 16Review moat 86Quality gap 37
This niche Category average

Is Dolphin Knife profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dolphin Knife is a £59K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.

Dolphin Knife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 5.3% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K
Search volume / yr-15.8%91K
Conversion rate5.3%
Avg price£12.25

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers11 · 13
Top-5 product click share41%
Open market6%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement55%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews274

Top Dolphin Knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 90%

Open market

4%

  • CCA65%
  • Barnwell10%
  • Dolphin7%
  • TradeUnderlay6%
  • PTL6%
  • DEKTON2%
  • Open — no brand owns it (5 brands, 4%)

Dolphin Knife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR5.3%Products29Brands11Top 5 Brands94%OOS Rate15.6%Rating4.5★Reviews274Avg BSR#30
3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Top Dolphin Knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dolphin knife50K/yr
  • delphine knife19K/yr
  • delphin knife10K/yr
  • carpet knives6K/yr
  • artificial grass cutting knife3K/yr
  • flooring knife5K/yr

What reviews say buyers love and hate about Dolphin Knife

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall30%

Excellent product

Value For Money19%

Reasonable price

Ease Of Use10%

Easy to use

Advertised Vs Actual Product6%

Does the job

Grip6%

easy to grip comes with extra blades

What buyers complain about

86% of reviews
Durability25%

One broke on the first day

Quality-Overall24%

Inferior quality, fell apart after a couple of weeks

Size-Overall15%

knife is a sloppy fit

Ease Of Use6%

Quite difficult to open and close

Weight Heavy4%

Not so heavy duty

Dolphin Knife return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
20%
2Functionality-Overall
18%
3Size-Overall
10%
4Mechanism Issues
6%
5Strength
6%

Common Dolphin Knife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dolphin Knife 46/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 29 tracked products. Search demand moved -15.8% over the last 90 days.
Search demand for Dolphin Knife on Amazon United Kingdom peaks in Sep, where the busiest month runs 2.0× the quietest.