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Coloured Tape

Coloured Tape shows low returns (0.3%), but prices mostly outside the sweet spot ($3.30–$10.29) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 14Growth 26Conversion 96Competition 48Returns 99Price range 0Avg price 15Brand share 55Review moat 82Quality gap 67
This niche Category average

Is Coloured Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coloured Tape is a £56K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Coloured Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.0% over the last 90 days and 13.7% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr10K
Search volume / yr+1.0%77K
Conversion rate13.7%
Avg price£5.32

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers17 · 32
Top-5 product click share56%
Open market28%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement74%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews354

Top Coloured Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

22%

  • Fyguard32%
  • JFA Supplies19%
  • SIMON&ISAAC8%
  • G4GADGET8%
  • HuaJiao6%
  • OMBRISA6%

Coloured Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR13.7%Products23Brands17Top 5 Brands72%OOS Rate3.5%Rating4.3★Reviews354Avg BSR#106
2K1KSpike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Coloured Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coloured tape29K/yr
  • coloured masking tape20K/yr
  • coloured tape for kids6K/yr
  • colourful tape5K/yr
  • rainbow tape4K/yr
  • colored tape5K/yr
  • colour tape3K/yr
  • coloured sticky tape3K/yr
  • masking tape coloured3K/yr

What reviews say buyers love and hate about Coloured Tape

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Color24%

They are really bright colours

Value For Money22%

good value for money too

Adhesion/Stickiness21%

Strong tape, perfect size for my crafting

Quality-Overall12%

Really good quality tape

Advertised Vs Actual Product5%

It does the job

What buyers complain about

88% of reviews
Adhesion/Stickiness20%

Not very sticky does not adhere very well

Advertised Vs Actual Product19%

False advertisement

Size-Overall16%

Too small

Quality-Overall10%

Utter rubbish

Color9%

Not the colours advertised

Coloured Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Color
18%
3Advertised Vs Actual Product
13%
4Adhesion/Stickiness
12%
5Thin
7%

Common Coloured Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloured Tape 50/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +1.0% over the last 90 days.
Search demand for Coloured Tape on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.