Is coloured tape profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the coloured tape niche?

17 brands and 32 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in coloured tape?

Top complaints mined from reviews: Adhesion/Stickiness, Advertised Vs Actual Product, Size-Overall. The return rate is 0.3%.

When does demand for coloured tape peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the coloured tape niche?

Listings span £3.30–£10.29; the average listing price is £5.32 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.

coloured tape

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.30–$10.29) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great354.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.32

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 77K searches

Price range

Bad£3.30–£10.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coloured tape is a £56K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

coloured tape market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £43K–£53K; units × avg price
Conversion rate: 13.7%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 3.5%
Avg brand age: 38 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

22%

Fyguard32%
JFA Supplies19%
SIMON&ISAAC8%
G4GADGET8%
HuaJiao6%
OMBRISA6%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +1.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top coloured tape search terms

coloured tape29K/yr +4.7%10.1% conv.
coloured masking tape20K/yr -3.2%11.6% conv.
coloured tape for kids6K/yr -2.3%14.9% conv.
colourful tape5K/yr -0.3%7.1% conv.
rainbow tape4K/yr +10.9%7.7% conv.
colored tape5K/yr +7.3%3.0% conv.
colour tape3K/yr -8.6%6.3% conv.
coloured sticky tape3K/yr +1.4%8.5% conv.
masking tape coloured3K/yr -8.3%14.1% conv.

All search terms

Top coloured tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JFA Supplies 8 Rolls Rainbow Masking Tape Set - 8 Colours for Home Office & Crafts - 1.5cm x 12m

JFA Supplies£3.974.5★137 rev

Fyguard 8 Rolls Coloured Masking Tape 23mm x 13m Rainbow Adhesive Tape Masking Tape for Artists Decorative Tape for Home Classroom DIY Scrapbooking Crafts

Fyguard£5.564.7★149 rev

Fyguard 12 Rolls Coloured Masking Tape 15mm x 13m Craft Tape Adhesive Decorative Tape Rainbow Painting Tape for Home Classroom Office DIY Scrapbooking Crafts

Fyguard£5.614.6★210 rev

SIMON&ISAAC Rainbow Masking Tape Adhesive Tape Pressure Sensitive Tape Textured Paper 7 Rolls of 14 Yards×1 inch Colorful Teacher Tape for Classroom Decorations Art Lab Labeling

SIMON&ISAAC£6.274.6★1,805 rev

HuaJiao 12 Rolls Masking Tape Colorful Multi Surface Painters Tape Adhesive Masking Tape for Painting and Decorating Home Classroom Scrapbook Crafts 22mm x 13m

HuaJiao£6.264.5★42 rev

Newest

by launch date

Fyguard 12 Rolls Coloured Masking Tape 15mm X 20m Craft Tape Rainbow Painting Tape Crepe Paper Writable Easy Tear for Classroom Decorations Scrapbooking Crafts Labeling

Fyguard£6.6315 rev

4mo ago

Fyguard 12 Rolls Rainbow Masking Tape 10mm x 13m Coloured Adhesive Tape Textured Paper Craft Tape for Classroom Decorations DIY Scrapbooking

Fyguard£4.99210 rev

10mo ago

G4GADGET 10 Rolls Rainbow Washi Sticky Tape Set 1.5cm x 5m Decorative Masking Tapes Assorted Colourful Adhesive Craft Tape for Scrapbooking DIY Planner Journals & Art Projects

G4GADGET£3.3047 rev

11mo ago

HuaJiao 12 Rolls Masking Tape Colorful Multi Surface Painters Tape Adhesive Masking Tape for Painting and Decorating Home Classroom Scrapbook Crafts 22mm x 13m

HuaJiao£6.2642 rev

1y ago

MtnLaur Coloured Masking Tape 12 Rolls Colourful Adhesive Tape 1.5cm x 13m Removable Masking Tape Painters Tape Craft Art Paper Tape for Labeling Art Craft Lesson DIY Wall Paintings Rainbow Tape

MtnLaur£4.8249 rev

1y ago

What buyers say about coloured tape

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“They are really bright colours”

Value For Money22%

“good value for money too”

Adhesion/Stickiness21%

“Strong tape, perfect size for my crafting”

Quality-Overall12%

“Really good quality tape”

Advertised Vs Actual Product5%

“It does the job”

Grip3%

“Perfect for the job in hand”

Design-Overall2%

“is good for my art”

Ease Of Use1%

“Easy to use”

Maintenance And Repair1%

“Ok for Temporary repair”

Drawing Experience1%

“I use them for supporting art projects”

What buyers complain about

Adhesion/Stickiness20%

“Not very sticky does not adhere very well”

Advertised Vs Actual Product19%

“False advertisement”

Size-Overall16%

“Too small”

Quality-Overall10%

“Utter rubbish”

Color9%

“Not the colours advertised”

Value For Money6%

“Not worth it”

Paint Quality4%

“Certainly not painting woodwork or walls”

Instructions/User Manual/Troubleshooting2%

“No instruction”

Thickness1%

“Very, very thin tape”

Strength1%

“Very weak”

Top return reasons

Size-Overall41%

Color18%

Advertised Vs Actual Product13%

Adhesion/Stickiness12%

Thin7%

Functionality-Overall1%

Display Colors1%

Smell1%

Material Quality1%

Safety Standards1%

Common questions

Is coloured tape profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the coloured tape niche?: 17 brands and 32 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in coloured tape?: Top complaints mined from reviews: Adhesion/Stickiness, Advertised Vs Actual Product, Size-Overall. The return rate is 0.3%.
When does demand for coloured tape peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the coloured tape niche?: Listings span £3.30–£10.29; the average listing price is £5.32 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.