Skip to content

Coloured Tape

Maybe

Returns run at only 0.3% of orders. But prices span $3.30–$10.29, mostly outside the sweet spot, so Coloured Tape is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£56K/yr77K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
56%top-5 click share · 17 brands · 32 sellers

Flapen Score

Coloured Tape against its category

The dotted line is the DIY & Tools average. Past it, Coloured Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloured Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coloured Tape 77K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
13.7%
Market size, estimated
£56Ka year
Peak month
November1.4× the quietest month
Top search term
coloured tape29K searches a year

02 · Price

A sale here is worth £5.32.

Listings sell for £5.32 on average, from £3.30 to £10.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.32 that is £1K to £3K a year per listing.

Average price
£5.32under the $15 to $100 sweet spot
Price range
£3.30–£10.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #106 within Adhesives & Sealers. It carries 354 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#106in Adhesives & Sealers
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Coloured Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

22%

  • Fyguard32%
  • JFA Supplies19%
  • SIMON&ISAAC8%
  • G4GADGET8%
  • HuaJiao6%
  • OMBRISA6%

Demand

Coloured Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coloured Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloured tape29K/yr
  • coloured masking tape20K/yr
  • coloured tape for kids6K/yr
  • colourful tape5K/yr
  • rainbow tape4K/yr
  • colored tape5K/yr
  • colour tape3K/yr
  • coloured sticky tape3K/yr
  • masking tape coloured3K/yr

Reviews and returns

What reviews say buyers love and hate about Coloured Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%

Not very sticky does not adhere very well

barely stick

lacks strong adhesive quality

Advertised Vs Actual Product19%−0.27

False advertisement

False advertising

Item not as described

Size-Overall16%−0.14

Too small

Small rolls

Item smaller than description

Quality-Overall10%+0.33

Utter rubbish

the quality is low

Bad quality

Color9%+0.84

Not the colours advertised

misleading as i needed different colours

Some colours are strange

Love

Color24%+0.84

They are really bright colours

Nice colours,

nice bright colours

Value For Money22%+2.75

good value for money too

Great value

Good value

Adhesion/Stickiness21%

Strong tape, perfect size for my crafting

Excellent quality good stick

This tape works so well

Quality-Overall12%+0.33

Really good quality tape

Good quality

No complaints

Advertised Vs Actual Product5%−0.27

It does the job

As described

Job done

Return

0.3% Return rate 75% Fixable by listing

Size-Overall41%███▄▇▃

Too small

Small rolls

Item smaller than description

Color18%▁▃▇█▅▃

Not the colours advertised

misleading as i needed different colours

Some colours are strange

Advertised Vs Actual Product13%▆▇▅▇▁█

False advertisement

False advertising

Item not as described

Adhesion/Stickiness12%▇▂▄▂▄█

Not very sticky does not adhere very well

barely stick

lacks strong adhesive quality

Thin7%▄▂▁▁▁█

FAQ

Common Coloured Tape questions

Answered from the same tracked data.