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61

circular saws

Worth a look

Shows a sweet-spot price point ($48.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 24Conversion 26Competition 77Returns 44Price range 86Avg price 94Brand share 78Review moat 70Quality gap 75

Avg price

Great£48.25

avg listing price — sweet spot $15–$100

Price range

Great£14.09–£110.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£829K

£829K/yr · 838K searches

Review moat

Good681.89

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, circular saws is a £829K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

circular saws market data

Units sold / yr
13K–15K
avg 100–250/product
Revenue / yr
£603K–£724K
units × avg price
Conversion rate
2.1%
Avg BSR
#43
Page quality
0%
Prime
94%
Sponsored
91%
Out of stock
7.8%
Avg brand age
37 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

126

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

38%

Top 20: 73%

Open market

38%

  • DEKOPRO16%
  • RYOBI14%
  • Enventor14%
  • Evolution Power Tools7%
  • GALAX PRO6%
  • Einhell6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top circular saws search terms

  • circular saws363K/yr
  • circular saw189K/yr
  • cordless circular saw69K/yr
  • ryobi circular saw30K/yr
  • skill saw28K/yr
  • ryobi saw24K/yr
  • cordless circular saw with battery & charger25K/yr
  • circular saws cordless19K/yr
  • battery circular saw17K/yr
  • circular saw cordless13K/yr
All search terms

Top circular saws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£25K6%£50K9%£75K12%£99K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about circular saws

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Great buy”

Quality-Overall19%

“Excellent product”

Ease Of Use9%

“Easy to handle”

Battery Life5%

“Excellent battery life”

Advertised Vs Actual Product5%

“As advertised”

Strength5%

“Overall, its a powerful and easy-to-use tool”

Weight Light3%

“Great lightweight saw”

Efficiency3%

“Works well does the job”

Size-Overall2%

“Fit for purpose”

Adjustability/Rotatability/Reclining2%

“Easy to use and adjust”

What buyers complain about

Durability20%

“Doesn't last”

Quality-Overall14%

“Extremely poor quality saw”

Functionality-Overall10%

“it stop working”

Battery Life8%

“batteries dont last very long”

Ease Of Use5%

“It is not easy to try”

Size-Overall5%

“This small”

Value For Money4%

“probably why it is so cheap”

Flammable3%

“It caught fire”

Instructions/User Manual/Troubleshooting2%

“The instructions firstly are poor”

Jamming/Clogging2%

“T. After only a few cuts with this it kept jamming up”

Top return reasons

Functionality-Overall19%
Defective Material/Parts13%
Size-Overall9%
Durability6%
Weight Heavy5%
Mechanism Issues5%
Quality-Overall5%
Strength3%
Battery Life3%
Jamming/Clogging3%

Common questions

Is circular saws profitable to sell on Amazon United Kingdom?
The niche generates £829K/yr across 47 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the circular saws niche?
26 brands and 126 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in circular saws?
Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.5%.
When does demand for circular saws peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the circular saws niche?
Listings span £14.09–£110.53; the average listing price is £48.25 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.