Chain

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months

507K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

2.6%

Market size, estimated

£123Ka year

Peak month

December1.4× the quietest month

Top search term

chain327K searches a year

Listings sell for £9.23 on average, from £3.29 to £25.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.23 that is £923 to £2K a year per listing.

Average price

£9.23under the $15 to $100 sweet spot

Price range

£3.29–£25.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£923–£2K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #53 within Padlocks & Hasps. It carries 623 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#53in Padlocks & Hasps

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

623per listing

Listings tracked

39

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months